This is the web version of our curated email newsletter, The Digital Entrepreneur. Get this content delivered directly to your inbox each week.
Before we get started with the usual business, I just wanted to let you know that we will have some interesting news for you about the Rainmaker Platform coming next week.
Keep on the look out for that.
We’re changing things up this week!
Since there was no new episode of The Digital Entrepreneur I want to suggest this week’s episode of Copyblogger FM as it pertains to the creation of a compelling marketing idea, which I’m sure you can find useful. 😉
Do you want to be more persuasive? Well, you need to start with a great idea. How do you do that?
We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that informs persuasive communication, it pays to actually develop your idea systematically.
In this episode, Sonia Simone talks about the four elements of a great premise, and how to develop them, the necessary (and sometimes difficult) work of finding simplicity, the key difference between good storytelling and just telling lies, and much more.
Episode page: How to Develop a Compelling Marketing Idea in 4 Steps
Listen and subscribe to Copyblogger FM:
If you use another podcast app, just search for “copyblogger fm” and you should find the show.
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Check out the tour today to see everything Rainmaker can do. Then start your risk-free, 14-day trial to learn how Rainmaker can help you create better, sell more, and grow faster.
“Learn from my mistakes, start with the Rainmaker Platform.” — Jason H.
Now here are five more resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
1. A Nifty Handbook
Take this compressive growth marketing reference, and become more proficient with user acquisition and conversion optimization.
2. Enhance Customer Experience
If you are interested in improving customer perception about your product or brand, take (and apply) this advice.
3. Stand Out
Creating a unique, scalable, consistent quality product can be challenging. Find out what can separate you from the pack.
4. More “Secrets”
If done properly, content creation can be a great timesaver and a great opportunity to grow your online presence. There are three steps to content curation success. Find out how to utilize them today.
5. Break Down the Barriers
Your confidence can either motivate you to achieve greatness or hold you back from it. Find out how to use it to not only better your career, but also, your health.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].