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Do you struggle with pricing your digital product?
It can be a challenge, but it doesn’t need to be a huge one … if you start with the right framework.
In this episode, Sean and Jessica deconstruct pricing models and give you a proven formula you can use to set the right price.
You will also find out why understanding your costs is the key to an effective pricing strategy, and why you should always start out at a high price.
Episode page: A Simple Framework for Pricing Digital Goods
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“Learn from my mistakes, start with the Rainmaker Platform.” — Jason H.
Now here are nine more resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
1. The Impact of Digital Storytelling
Knowing the right time to speak, and how to convey your message, are two important aspects of digital storytelling. Find out how the Airbnb CMO is utilizing the platform to generate sales for his company.
2. It Might Be Wise to Jump on This …
With the rise of Snapchat, and now Instagram and Facebook “stories,” Apple has taken a different approach. Clips is Apple’s new video-creation and sharing platform that is the perfect middle ground that shares the best attributes of both. Get ahead of the curve and get to know the app and how it could help you create new digital products.
3. Consumer Expectations are Higher than Ever
Consumers in 2017 are multidimensional and are more demanding of digital products and services than ever before. Keep these trends in mind when creating your future strategy.
4. Engagement Rates Matter More Than Absolute Numbers
Businesses can’t exist without people. Getting the right customer is the eternal challenge … and pricing typically helps with that. [Submitted by Erik Slater]
5. Why You Need to Focus on Building an Email Audience
Before you start to sell your product, you should dedicate your efforts toward building an audience. Even though social and search get all of the attention, email is still the king of conversion. Email marketing is the most effective way to generate sales.
6. Don’t Make the “Big Mistake”
Don’t overlook the importance of the need to continually assess, examine, and create stronger content that delivers your product to customers in a fast, efficient, and satisfactory experience.
7. Every entrepreneur needs to relax
There are 364 new emails in the inbox, those new pants are covered in scalding coffee, and the next conference call starts in exactly five minutes. In other words, it’s the perfect time to relax. [Submitted by Daniel Chohfi]
8. The Importance of Trading Your Expectation for Appreciation
Take a listen as Tim Ferriss shares some shared habits, hacks, philosophies, and tools that are common threads of success, happiness, health, and wealth.
9. Implement these Habits
When it comes to advice on mental habits, it’s hard to figure out which ones actually work. Take a listen as Sonia Simone discusses five practices that she’s seen actually work.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].