Day: March 12, 2024

  • Content Marketing Project Management: The LEGO Method for Success 

    Content Marketing Project Management: The LEGO Method for Success 

    Content marketing project management is the process of overseeing and guiding the strategic planning, creation, distribution, and measurement of content to attract, engage, and retain a targeted audience.  What I’ve learned managing content production for multiple clients over the last several years is that it’s a lot like building intricate LEGO sets. Each piece of…

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