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Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation is an episode of Brian Clark’s “Unemployable” and it’s all about developing habits that lead to success.

James Clear understands the power of habits as well as anyone.

And he uses that knowledge to not only educate his audience, but also to build the habits that have resulted in a powerful online business.

In this episode, Brian Clark explores James’s entrepreneurial journey, the habitual steps he took to succeed, and how the audience he built landed him a book deal.

Listen and subscribe to Unemployable:

• Click to listen to this episode.
• Click to subscribe to Unemployable on Apple Podcasts

If you use another podcast app, just search for “Unemployable” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. Consistently audit to increase conversion.

In modern digital marketing, it’s key to regularly audit to diagnose potential holdups in everything from SEO to customer acquisition. One glaring mistake most companies mistake is not focusing enough on the user journey. Here’s how to find your conversion “black holes.”

How to Run an In-Depth Conversion Optimization Audit on Your Website That Will Help You Boost Conversions

2. Expand your brand’s exposure.

If your social media posts are only getting a few interactions, perhaps it’s time to change your perception. Social media is a community platform, not a marketplace for your brand. Here are five easy tips to help you boost your social presence.

5 Social Media Marketing Best Practices

3. Learn from this compelling case study.

In this comprehensive look at the success of Casper, there are 14 “killer” strategies you can learn from to get more engagement and higher conversions for your site.

Casper Marketing: How a Mattress Company Went from Zero to $750 Million in 4 Years

4. Implement this new approach to growth.

Don’t fall into the cross-functional trap full of outdated assumptions. Instead, focus your efforts on testing and optimizing the customer journey. By doing so, you’ll be following in the footsteps of the fastest growing companies of today.

How Enterprises Can Avoid Startup Growth Disruption

5. Automation isn’t what we think it is.

Automation doesn’t take away free will. Instead, marketing automation lets your audience choose what they want to know more about, and filter out what isn’t relevant to them.

Skynet, Gluten-Free Cupcakes, and the Paradox of Automation

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation helps you deal with something we all face – uncertainty.

Because everyone feels fear when faced with uncertainty — especially when starting a new business.

But if you have the right mindset — and framework — you will find your own success.

Starting a new business endeavor can be one of the most stressful events of your life. So many things to do and so many issues to face. Many people find these challenges so daunting that they can never go past the idea stage.

The truth is that every successful entrepreneur has faced those same challenges.

But what made them successful is the mindset they had when faced with uncertainty and doubt.

In this episode, Sean Jackson and Katy Katz share their advice on how to create the right mindset for online success along with a simple framework to help you meet your goals.

Listen and subscribe to The Digital Entrepreneur:

• Click to listen to this episode.
• Click to subscribe to The Digital Entrepreneur on Apple Podcasts

If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. What’s your rep?

Social media plays a pivotal role in a company’s reputation. In fact, in many ways, it has a frontline role in establishing (and maintaining) reputation. Here’s a framework to evaluate where your social media campaigns are both strong and weak in terms of reputation management.

6 dimensions of online reputation that should guide your social media marketing

2. Become the place that provides the best experience.

More and more people are using search to optimize their real-world experiences. Consumers use search to optimize their lives as it allows them to feel more confident and less anxious. Here’s how you can cater to the research-obsessed person’s needs, pull them into your experience, and not another.

No regrets: The 3 things driving the research-obsessed consumer

3. Personalization will transform your business.

We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. Web users have been conditioned to expect an experience that’s personalized to who they are, what they’ve done in the past, and what their specific goals are. This will very soon become the new normal.

Register for this free webinar to learn how to make landing pages and sales pages more personal and relevant.

Web Personalization: The Future of Digital Marketing and Sales Is Now

4. How well do you understand the Google Search Console?

This guide has everything you need to know about the Google Search Console including advanced tips, tactics, and strategies that you can use to get higher rankings.

Google Search Console: The Definitive Guide

5. We all do it …

Procrastination is something we all deal with in some form or another. These habits stem from our actions in childhood and our teenage years, but what if we could find a way to limit our procrastination? Try practicing these simple habits of non-procrastinators, and see what might change.

Two Simple Habits of Non-Procrastinators (Plus One Bonus Habit)

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation is an episode of “Site Success” and it aims to help you manage your time on social media.

Social media is a great way to extend your reach and influence …

If you know how to do it right.

Social media channels play an important role in driving visitors to your WordPress site. And if you are persistent, reaching influencers on social media can dramatically expand your online reach.

In this episode, Sean Jackson interviews Katy Katz on the tactics and techniques you can use right now to expand the reach and influence of your WordPress site.

Listen and subscribe to Site Success:

• Click to listen to this episode.
• Click to subscribe to Site Success on Apple Podcasts

If you use another podcast app, just search for “Site Success” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. Employ this “win-win.”

You should empower your employees to create and grow their personal brands. Doing so will have multiple benefits including an added authenticity and volume to your company’s story.

Can you afford not to empower your team to build their personal brand?

2. Don’t undervalue the importance of viewability.

Traditionally, the industry has focused on viewability solely for brand advertising. And it has proven to be a valuable metric for brand campaigns, but what about performance advertising?

Putting the ‘view’ in view-through conversions

3. Should you focus on your “offline” presence?

There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline. Doing so goes a long way for building trust and loyalty.

Where Online Marketing Techniques Are Failing Your Business

4. Deliver value.

If you don’t add value, you’re not going to succeed with email outreach. You’ll more likely burn bridges than build long-term beneficial relationships. Here are some steps to get started the right way.

Five rules for better email outreach

5. Become a better salespeson.

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. Here’s how to avoid falling into that category.

What Ethical, Effective Selling Looks Like

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation is an episode of “Copyblogger FM” and it will help you strengthen one of your most important skills – selling.

Too many content creators have amazing audiences and a wonderful product or service.

But they fall apart at the “last mile” of selling to their customers or clients.

In this episode, Sonia Simone discusses why starting with a product idea can be an expensive mistake, why people don’t buy (even if they love you), why nothing “sells itself,” and much more including how to find out what’s keeping people from moving forward with the sale.

Listen and subscribe to Copyblogger FM:

• Click to listen to this episode.
• Click to subscribe to Copyblogger FM on Apple Podcasts

If you use another podcast app, just search for “Copyblogger FM” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. A futurist view …

Emerging technologies are changing human behavior, especially how we live and shop. To forge a stronger relationship with the customer, retailers must augment the shopping brand into an immersive, seamless and customized experience.

How to seamlessly augment the retail experience

2. Educate your potential customers.

Giving potential customers value is critical. You can do so by creating free content that is easy to consume. Plus, if you can make that content feel like a paid program, and provide them what others charge big money for, you start creating a stronger bond with them.

How Klipfolio Increased Signups By 100% With Email Courses

3. Strive for a frictionless experience.

Thanks to mobile, people are finding it easier than ever to discover and buy what they need, when they need it. Mobile allows people to be nimble, and if there is a demand in an area, it’s going to surface on digital.

How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store

4. Think of happiness in a social manner.

The modern world promotes a culture of “be yourself.” But if you want to be happy, that isn’t always the best idea. To find more joy, spend a little less time being you and little more time being us.

How To Be Happy In Today’s Crazy World: 3 Secrets From Research

5. Interact with your audience through webinars.

Webinars help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems.

3 Simple Ways to Get Started with Relationship-Building Webinars

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation is an episode of “Site Success” and it explores best practices for building a community.

How do you build a community up from nothing, attract the right kind of people, and repel the kinds of fanatics and fools who threaten to derail all of your hard work?

In this episode, Sean Jackson and Jerod Morris discuss some of the fundamental elements of building a community the right way … from the start.

Listen and subscribe to Site Success:

• Click to listen to this episode.
• Click to subscribe to Site Success on Apple Podcasts

If you use another podcast app, just search for “Site Success” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. “Ch-ch-ch-ch-changes.”

Gmail will be going through a redesign over the coming weeks that includes a large number of new features. What exactly is Google altering and how will it affect email marketing in both the short and long-term?

New Gmail features are on the way, including a confidential mode that lets users expire messages

2. Would six-second ads work for you?

To start, they can’t do everything. But, if you think of them as tiny bits that create a much bigger story, they can be used creatively in many different ways. In fact, it may even assist you to improve your storytelling.

Get creative with 6-second ads: Forget the cutdown, think sequence instead

3. First impressions matter. Period.

If your retargeting campaigns aren’t what you’d hoped for then maybe it’s time to put deliberate, strategic, thought into your ad images since they are the first thing your potential customer sees. Here are 7 strategic ways to use images in ad retargeting campaigns.

Ad Retargeting Campaign Images: 7 Strategic Ways To Use In Ads

4. Did you know your brain has a governor?

Well, now you do. It’s a conservative tool that tells us we are tired when we actually have more to give as it doesn’t want your body to reach “empty.” But how do you keep going? Easy – follow these steps. You can always do more than you think.

This Is How To Become Mentally Strong: 3 Secrets From Neuroscience

5. One person’s chuckle is another person’s cheese.

Who are you talking to? Who’s your perfect customer? One culture will love an ornate, embroidered writing style — another culture will scorn it.

Aggressive Sell, Soft Sell … What Works?

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation debates the age-old question: “To blog or not to blog?”

Blogging is considered an essential tool in the content marketer’s toolbox.

But is it worth the time?

With so many options available for online ad buys and social media engagement, does having a blog really help you grow your business?

In this episode, Sean Jackson and Katy Katz debate the merits of blogging; discussing its merits, pitfalls, and alternatives that you should consider.

Listen and subscribe to The Digital Entrepreneur:

• Click to listen to this episode.
• Click to subscribe to The Digital Entrepreneur on Apple Podcasts

If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.

Now here are this week’s five resources to help you create, sell, and grow.

1. Do you know about the Snap Store?

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and then purchase it within the Snap Store, an in-app shopping section Snapchat recently launched. While it’s still early, Snapchat has high ambitions for their store.

Snapchat looks to offer new e-commerce options for Discover Publishers

2. How can you make your ads more cost-efficient and effective?

With greater reach for buyers and increased efficiency for both buyers and sellers, consolidating ad buys is clearly the winning strategy.

Get more from your media: Consolidate buys to maximize reach

3. Solve problems instead of simply selling.

You’re already an expert in your industry. Now it’s time to act like one. Which of these keys will you use to establish yourself as an expert in the eyes of your prospect?

8 Keys to Coming Off as the Expert in Whatever You Sell

4. Understand the importance of personalizing each sale.

Here’s why you should be creating unique offerings and partnerships that buck the norms and create customer loyalty from the very start.

How Brennan Dunn Increased Sales by 70% Using Website Personalization

5. The money is still in your email list. But things have changed.

Nowadays, the idea is to create the most on-point experience possible for your ideal prospect. It’s not how much content you deliver, it’s how impactfully you position yourself as the perfect choice for that particular person.

How to Turn Leads into Clients with Modern Email Marketing

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend!