# Digital Commerce Partners > Get clear-cut results from an SEO partner you can count on. --- ## Pages - [Ecommerce SEO Glossary](https://digitalcommerce.com/ecommerce-glossary/): Ecommerce SEO Glossary Creating and scaling a successful ecommerce business starts with knowledge. We developed the Ecommerce SEO Glossary to... - [Hyperlocal SEO, High-Impact Results: How Local Delivery Pages Drove Traffic and Sales](https://digitalcommerce.com/case-studies/how-local-pages-drove-traffic/): Discover how 29 hyperlocal city pages drove +1,132% new customer growth and $9,265+ revenue for a farm-to-table brand in just 16 weeks. - [SEO Agencies in Austin](https://digitalcommerce.com/seo-agencies/seo-agencies-in-austin/): Discover leading SEO companies in Austin. Elevate your local online presence and attract targeted traffic with our curated list of expert agencies. Start growing your Austin business today! - [Precision at Scale: How Programmatic SEO Boosted Performance for Size-Specific Product Pages](https://digitalcommerce.com/case-studies/programmatic-seo-product-pages/): This ecommerce brand in the home and HVAC space had thousands of air filter SKUs, but their size-specific pages weren’t showing up where it counted. - [Toronto Ecommerce SEO Agency](https://digitalcommerce.com/seo-agencies/seo-companies-in-toronto/): We help Toronto ecommerce companies drive revenue (not just traffic) through smart, scalable SEO built for the way people shop today. - [AI Search Is Changing SEO: How We’re Adapting to Help Clients Be Found in ChatGPT and Beyond](https://digitalcommerce.com/case-studies/ai-search-is-changing-seo/): Customers aren’t clicking links anymore. They're asking questions to AI search tools and getting instant answers and recommendations. - [AI Search Engine Optimization: Get Found in ChatGPT, Perplexity & Google AI](https://digitalcommerce.com/services/generative-engine-optimization/): Dominate AI search optimization across ChatGPT, Perplexity & Google AI. Get your brand cited where buyers actually search. Starting at $7,500. - [SEO Companies in Dallas](https://digitalcommerce.com/seo-agencies/seo-companies-in-dallas/): Discover leading SEO companies in Dallas. Boost your local online presence and drive targeted traffic with our curated list of experienced agencies. Find your ideal SEO partner today! - [How Collection Expansion Drove a 55% Surge in Organic Traffic](https://digitalcommerce.com/case-studies/collection-expansion-traffic-surge/): Learn how this smart home brand added 41 collection pages and gained 3,687 keyword rankings for 55% organic traffic growth in 5 months. - [SEO Companies in Calgary](https://digitalcommerce.com/seo-agencies/seo-companies-in-calgary/): Looking for top SEO experts in Calgary? Explore our directory of local agencies specializing in keyword research, GMB optimization, and more. Maximize your Calgary business's reach now. - [Scaling Sleepwear: How Collection Expansion Drove a 103% Organic Revenue Surge](https://digitalcommerce.com/case-studies/scaling-sleepwear-with-collection-expansion/): Discover how expanding a sleepwear collection led to a 103% surge in organic revenue through smart SEO strategy and optimized category structure. - [SEO Agencies in Denver](https://digitalcommerce.com/seo-agencies/seo-companies-in-denver/): Find trusted and results-driven SEO companies in Denver. Our carefully selected agencies offer tailored strategies to improve your local search rankings and grow your business. - [Discreet Brand, Bold Results: DTC Ecommerce SEO Wins Big](https://digitalcommerce.com/case-studies/dtc-ecommerce-seo/): A DTC brand in the adult wellness space faced low search visibility despite a loyal customer base. We hit their goals in six months. - [SEO Companies in Phoenix](https://digitalcommerce.com/seo-agencies/seo-companies-in-phoenix/): Boost your Phoenix business with expert local SEO services. Increase visibility, drive traffic, and gain a competitive edge with tailored strategies for long-term success. - [WordPress SEO Services, Powered by Results](https://digitalcommerce.com/services/wordpress-seo/): With proven WordPress SEO services, your site can attract the right audience, build lasting traffic, and turn rankings into meaningful results. - [SEO Audit Services for Clear-Cut Аnd Actionable Insights](https://digitalcommerce.com/services/seo-audit/): Our SEO audit helps you uncover the technical issues, content gaps, and competitor advantages to help your business maximize ROI from search - [SEO Companies in San Diego](https://digitalcommerce.com/seo-agencies/seo-companies-in-san-diego/): Looking for the best SEO agencies in San Diego? Discover expert services to boost your website’s visibility, drive local traffic, and grow your business. - [SEO Companies in Chicago](https://digitalcommerce.com/seo-agencies/seo-companies-in-chicago/): Looking for top SEO companies in Chicago? Discover expert services to improve your website’s visibility, attract local customers, and grow your business. - [Aleksandar Stoyanov](https://digitalcommerce.com/aleksandar-stoyanov/): Aleksandar Stoyanov is an on-page specialist at Digital Commerce Partners. - [SEO Companies in Seattle](https://digitalcommerce.com/seo-agencies/seo-companies-in-seattle/): Boost your Seattle business with expert local SEO services. Increase online visibility, drive traffic, and build trust with tailored strategies designed for long-term success. - [Rank Higher, Sell Smarter with Expert Shopify SEO Services](https://digitalcommerce.com/services/shopify-seo/): From fixing technical details to amplifying your brand’s unique strengths, our Shopify SEO services focus on the 20% of work that drives real results. - [SEO Companies in Detroit](https://digitalcommerce.com/seo-agencies/seo-companies-in-detroit/): Looking for top SEO companies in Detroit? Explore expert SEO services designed to enhance your website’s visibility, attract local traffic, and drive more sales. - [Nik Trifonov](https://digitalcommerce.com/nik-trifonov/): Nik Trifonov is SEO Executive with over 10 years of experience with a focus on technical SEO, keyword research, and advanced analytics. - [Wasim Kagzi](https://digitalcommerce.com/wasim-kagzi/): Wasim Kagzi is an SEO Strategist specializing in uncovering hidden opportunities for clients, crafting tailored strategies, and delivering results that make an impact. - [Boost Your Rankings With Technical SEO Services](https://digitalcommerce.com/services/technical-seo/): A single mistake can cost you top search rankings. DCP’s technical SEO services give you an actionable roadmap to reclaim visibility and results. - [SEO Companies in Montreal](https://digitalcommerce.com/seo-agencies/seo-companies-in-montreal/): Top SEO companies in Montreal offering expert services to enhance your website's visibility, drive local traffic, and boost sales. - [Expert Keyword Research Services = Maximum Revenue](https://digitalcommerce.com/services/keyword-research/): Focus your search traffic on results. DCP’s keyword research services help you capture valuable, high-intent keywords without the guesswork. - [SEO Agencies in Vancouver](https://digitalcommerce.com/seo-agencies/seo-companies-in-vancouver/): Looking for top SEO companies in Vancouver? Discover expert SEO services that boost your website's visibility, drive local traffic, and increase sales. - [On-Page SEO Services For Competitive Markets](https://digitalcommerce.com/services/on-page-seo/): From writing quality content to coding schema markup, you can influence rankings and improve results with on-page SEO services. - [Local SEO Agencies in Canada & USA](https://digitalcommerce.com/seo-agencies/): Looking to reach more local customers? Browse DCP's hand-picked directory to find the best local SEO agencies in North America! - [SEO Services For More ROI](https://digitalcommerce.com/services/seo/): SEO services to drive quick wins and long-term results for your business. Get clear-cut results from an SEO partner you can count on. - [Learn How Seven Sons Boosted Their Year-Over-Year Revenue by 121%](https://digitalcommerce.com/case-studies/seven-sons/): Seven Sons wanted to reach customers who value the ethical treatment of animals and support regenerative farming practices. - [Ecommerce SEO Services for Demanding Markets](https://digitalcommerce.com/services/ecommerce-seo/): Ecommerce SEO services can bring qualified buyers to your website, enabling you to focus on your clients, not constantly searching for more. - [Wealth Management Marketing: 5 Digital Plans for Attracting Clients](https://digitalcommerce.com/finance/wealth-management-marketing/): Attract more financial planning clients to your firm with these 5 powerhouse wealth management marketing strategies for financial advisors. - [Johanna Nastor](https://digitalcommerce.com/johanna-nastor/): Jon Nastor is the Director of Operations at Digital Commerce Partners. She crafts systems to deliver results for clients and support our team. - [Suzanne Robb](https://digitalcommerce.com/suzanne-robb/): Suzanne Robb is a Content Specialist and Special Projects Coordinator at Digital Commerce Partners. - [Martin Stokes](https://digitalcommerce.com/martin-stokes/): Martin Stokes is a Content Specialist at DCP. He finesses the dirty details to help clients produce high-quality, readable content. - [Le Dan Pham ](https://digitalcommerce.com/le-dan-pham/): Le Dan Pham is an SEO Specialist at Digital Commerce Partners. She blends creative strategy with technical expertise to drive growth for our clients. - [We Drive Meaningful Results for Our Clients](https://digitalcommerce.com/case-studies/): At DCP, the only marketing we use are the results our clients have experienced – and we feel that they speak for themselves. - [Stefanie Flaxman](https://digitalcommerce.com/stefanie-flaxman/): Stefanie Flaxman - Editorial Director at DCP Loves helping writers communicate their messages in clear, engaging, and entertaining ways. - [How a Steady and Consistent Content Strategy Took SoulSalt From 667 to 147,700 Monthly Visits](https://digitalcommerce.com/case-studies/soulsalt/): SouSalt had a message of meaning it wanted to share but was restricted on all sides by powerful, established competitors. - [6 Performance Marketing Strategies to Boost Ecommerce Sales ](https://digitalcommerce.com/ecommerce/performance-marketing/): Discover how to use performance marketing to promote your ecommerce brand to more of the right customers. Boost conversions with these proven strategies. - [We Helped ADD.org Reach 114,548 More People Per Month (in a Hyper-Competitive Market)](https://digitalcommerce.com/case-studies/adda/): Explore how DCP helped ADDA harness SEO and content strategy to amplify their voice and bring their message to those who need it most. - [Jon Nastor](https://digitalcommerce.com/jon-nastor/): Jon Nastor is the Managing Partner at DCP. A content-obsessed marketer who loves driving organic traffic for outstanding companies. - [Content Conversion Funnel Assessment](https://digitalcommerce.com/conversion-assessment/): Get Your FREE Assessment Give Us Just 30 Minutes and We’ll Transform How You Sell Online This Experimental Offer is... - [Digital Marketing for Banks: 5 Tactics That Work](https://digitalcommerce.com/finance/banks/): Get the 5 most effective elements of a unified digital marketing strategy for banks to drive leads and boost customer acquisition. - [The 6 Best Digital Marketing Strategies for CPA Firms](https://digitalcommerce.com/finance/cpa-firms/): Attract more leads and scale revenue for your CPA firm with these 6 powerful digital marketing strategies. - [The Top 5 Strategies for Higher Education Digital Marketing](https://digitalcommerce.com/education/higher-education/): How digital marketing works to engage with prospective students and increase enrollment at higher education institutions. - [The Top 6 Digital Marketing Strategies for Online Education](https://digitalcommerce.com/education/online-education/): Build brand awareness and attract more sales for your online education company with these 6 digital marketing strategies. - [The Top 5 Digital Marketing Strategies for Universities](https://digitalcommerce.com/education/university/): The top 5 ways to use digital marketing to boost university enrollment and engage with prospective students. - [Blog](https://digitalcommerce.com/blog/) --- ## Posts - [Google Merchant Center for Organic Traffic: High Value Clicks For Free](https://digitalcommerce.com/google-merchant-center-for-organic-traffic/): Google Shopping creates high-purchase-intent traffic. Secure clicks from pre-informed buyers who have done the research and are ready to spend. - [Ecommerce SEO: How to Optimize Your Online Store for Maximum Traffic and Sales](https://digitalcommerce.com/ecommerce-seo-how-to-optimize-online-stores/): A complete ecommerce SEO guide to boost rankings, drive traffic, and grow your online store with proven strategies in 2025. - [Best SEO Services: Find the Right Fit for Your Business](https://digitalcommerce.com/best-seo-services-for-business/): Discover the best SEO agencies for content, technical fixes, and link building to boost rankings, traffic, and conversions. - [Best Ecommerce Content Marketing Examples That Boost Traffic](https://digitalcommerce.com/ecommerce-content-marketing-examples/): The best ecommerce content marketing examples that boost traffic, trust & sales. See how top brands use PDPs, blogs, and more to convert. - [SEO Content Examples for Ecommerce: Proven Strategies That Drive Revenue](https://digitalcommerce.com/seo-content-examples-for-ecommerce/): SEO Content Examples for Ecommerce: Proven strategies to boost traffic, improve conversions, and grow revenue through high-impact content. - [Ecommerce Content Marketing: The Underrated Sales Engine](https://digitalcommerce.com/content-marketing-for-ecommerce-sales/): Discover how ecommerce content marketing boosts traffic and sales through optimized product pages, category content, and SEO best practices. - [Content Development Strategy: 12 Steps to Attract Customers](https://digitalcommerce.com/content-development-strategy/): In this article, we outline our proven strategy for content development and how we leverage this to help our clients achieve organic traffic growth. - [Content Marketing for Ecommerce: From Traffic to Conversion](https://digitalcommerce.com/ecommerce-content-marketing/): An ecommerce content marketing agency helps you attract more visitors to your online store and nurtures them so they become happy customers. - [The Best Ecommerce SEO Tools: Get Found, Get Paid](https://digitalcommerce.com/ecommerce-seo-tools/): Discover the top ecommerce SEO tools to boost your store’s visibility, drive organic traffic, and increase sales. - [On-Page SEO for Ecommerce: Key Elements for Optimization](https://digitalcommerce.com/on-page-seo-for-ecommerce/): Boost ecommerce rankings, traffic, and sales with on-page SEO for ecommerce. Learn what to optimize across content, UX, tech, and navigation. - [Keyword Mapping for SEO: A Smarter Approach to Better Rankings (2025 Edition)](https://digitalcommerce.com/keyword-mapping/): Keyword mapping ensures every page on your website contributes to stronger SEO performance and better rankings across the board. Learn more! - [Canonical Tag for SEO: Kill Duplicate Content, Save Your Rankings](https://digitalcommerce.com/canonical-tag/): Don’t let duplicate content drag your site down in search! Use the canonical tag to deal with duplication and focus value and authority on your main URL. - [Optimizing Ecommerce Category Pages for SEO: 12 Tips for Increased Attention](https://digitalcommerce.com/ecommerce-category-page-seo/): One of the most effective ways of increasing traffic to your online store is by optimizing your ecommerce category pages for SEO. Here’s how to do it. - [Write Articles That Drive Business: 7 Steps to Attract and Convert](https://digitalcommerce.com/write-articles-that-drive-business/): We’re here to talk about driving sales and how to write content for your site to accomplish that goal. - [SEO for Ecommerce Product Pages: 14 Tips to Win Customers](https://digitalcommerce.com/ecommerce-product-seo/): Boost visibility with these tips on SEO for ecommerce product pages. Optimize content, utilize keywords, and improve UX to increase sales. - [How to Leverage Content Planning Tools for SEO Success](https://digitalcommerce.com/content-planning-tools/): Find out how content planning tools can improve your workflow, boost SEO planning, and ensure consistent messaging across platforms. - [AI in Content Marketing: How We’re Wielding AI for Good (Results)](https://digitalcommerce.com/ai-in-content-marketing/): It’s no secret that the introduction of AI in content marketing industry has upended the—but is this disruption good or bad? Here’s everything you need to know. - [Shopify Ecommerce SEO Checklist: Rank Higher and Sell More!](https://digitalcommerce.com/shopify-ecommerce-seo-checklist/): Optimize your store with this Shopify Ecommerce SEO Checklist for 2025. Improve rankings, boost traffic, and increase conversions today! - [SEO Maintenance: Essential Steps to Keep Your Rankings Strong](https://digitalcommerce.com/seo-maintenance/): SEO is not a fixed system. Search trends, websites, and algorithms change. SEO maintenance keeps you at the cutting edge of the search market. - [How to Fix and Prevent Duplicate Content on Your Ecommerce Site](https://digitalcommerce.com/duplicate-content-ecommerce/): Duplicate content on ecommerce sites hurts your SEO. Learn how to identify, fix, and prevent it to boost rankings, traffic, and conversions. - [The Benefits of Content Marketing for Ecommerce ](https://digitalcommerce.com/benefits-of-content-marketing/): Discover the benefits of content marketing for ecommerce. Learn how valuable, relevant content can drive customer engagement and help your business grow. - [How to Analyze a Website for SEO Purposes (+ Page Mapping Template)](https://digitalcommerce.com/analyze-website-for-seo/): Learn how to analyze a website for SEO purposes. Discover crawlability issues, traffic insights, and unrealized SEO potential to optimize your site effectively. - [Create a Winning Content Marketing Plan (Free Template Inside!)](https://digitalcommerce.com/content-marketing-plan-template/): Learn how to create a content marketing plan that actually drives ROI, attracts organic traffic, and converts it into real sales with our free template. - [Unlocking the Power of the Conversion Funnel: SEO Strategies for Success](https://digitalcommerce.com/conversion-funnel/): Optimize every stage of your conversion funnel with actionable SEO strategies. Drive awareness, engage users, and convert leads effectively. - [Ecommerce SEO Checklist 2025: 22 Steps to Drive Traffic and Improve Rankings](https://digitalcommerce.com/ecommerce-seo-checklist/): Does your ecommerce store feel like a hidden gem? You’ve got a stunning design, stellar products, and a user-friendly experience—but... - [Keyword Cannibalization: Don't Let Your Site Eat Itself](https://digitalcommerce.com/keyword-cannibalization/): Struggling to rank on Google? Keyword cannibalization could be the culprit. Learn how to identify, fix, and prevent it to boost your SEO success! - [Author Bio Pages: Examples, Tips, and How to Write Your Own](https://digitalcommerce.com/author-bio-page/): An author bio page on your website isn’t just a background detail; it’s a powerful asset that can boost SEO,... - [Content Planning Like a Pro: Research, Schedule, Create, Grow](https://digitalcommerce.com/content-planning/): Learn how to create a powerful content plan that attracts an audience, boosts organic traffic, and turns readers into customers. - [Your Guide to Technical SEO for Ecommerce: Optimize Your Site for Success](https://digitalcommerce.com/technical-seo-for-ecommerce/): Technical SEO for ecommerce stores helps fix problems with crawlability, indexability, navigation, responsive design, page speed, security, and more. - [How to Create the Best Ecommerce Website Structure for SEO](https://digitalcommerce.com/ecommerce-website-structure/): Create a strong ecommerce website structure for SEO success. Boost rankings, improve navigation, and enhance user experience with our tips. - [The Only Blog Post Template You Need (With Free Download)](https://digitalcommerce.com/blog-post-template/): Looking for a blog post template that drives results? Learn how to structure your posts for maximum engagement and SEO impact with our step-by-step guide and expert tips. - [8 Content Writing Tools for SEO I Use Every Day](https://digitalcommerce.com/content-writing-tools/): Writing content doesn’t have to be a solo undertaking. Here are the best content writing tools for SEO that we use to make the process easier. - [How Long Does It Take to See Results From SEO Work?](https://digitalcommerce.com/how-long-does-seo-take-to-work/): How long does SEO take to start working? It depends, but usually 6 months, if you implement your strategy well. Learn actionable insights. - [Off-Page SEO for Ecommerce: Strategies to Boost Your Online Store's Visibility](https://digitalcommerce.com/off-page-seo-for-ecommerce/): Off-page SEO for ecommerce can be challenging but delivers big results when done right. Here's how to boost your store's visibility. - [8 Incredibly Simple Ways to Get More People to Read Your Content](https://digitalcommerce.com/get-people-to-read-your-content/): Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. You might just need to style your text so it's easy to read. - [Content Marketing vs Product Marketing: Which Approach Fits Your Business Best?](https://digitalcommerce.com/content-marketing-vs-product-marketing/): Content marketing vs product marketing - two related approaches that turn curious browsers into paying customers. Here’s everything you need to know. - [Optimizing Your Ecommerce URLs: Why Structure Matters More Than You Think](https://digitalcommerce.com/ecommerce-url-structures/): Easy-to-understand URLs help users navigate and use your site easily, and Google and other search engines crawl it properly. Here’s how to optimize them. - [How Content Optimization Can Open Up the Traffic Flood Gates](https://digitalcommerce.com/content-optimization/): Discover the ultimate guide to content optimization with actionable SEO strategies to enhance visibility, drive targeted traffic, and boost conversions. - [How to Outsource Content Writing for Your Business (Save Time, More Results)](https://digitalcommerce.com/outsourcing-content-writing/): If you outsource content writing, you can save time and generate sales for your business. Here’s how to go about doing it effectively. - [SEO Strategies for Fashion Ecommerce That Boost Sales ](https://digitalcommerce.com/seo-fashion-ecommerce/): SEO for fashion ecommerce sites can be a complicated process but one that pays huge dividends when executed correctly. Here’s everything you need to know. - [15 Copy Editing Tips: Turn Your Content Into Shareable Art](https://digitalcommerce.com/copy-editing-tips/): What’s special about the compelling content you share on social media and email to your friends? Those articles serve an... - [What Is a Digital Consultant? (And Why You Need One)](https://digitalcommerce.com/digital-consultant/): A digital consultant can help your business achieve the growth you're looking for, while freeing up your own time to focus on your core strengths. - [WordPress Ecommerce SEO: Power Up Your WooCommerce Store](https://digitalcommerce.com/wordpress-ecommerce-seo/): Boost your WordPress ecommerce SEO to improve visibility and sale. Learn how to optimize your site, target the right keywords, and more. - [Content Marketing for Nonprofits That Spreads Your Message](https://digitalcommerce.com/content-marketing-for-nonprofits/): Effective content marketing for nonprofits focuses on a strategy that outlines how to use content to achieve donation goals. - [Business Blogging Guide: Get Results Without Perfectionism](https://digitalcommerce.com/business-blogging/): Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you. - [10 Content Marketing Goals Worth Pursuing](https://digitalcommerce.com/content-marketing-goals/): Ever wonder why some businesses meet their content marketing goals, but others don't? Discover 10 key factors that make the difference. - [Executive Ghostwriting Guide: Amplify Your Brand Strategy](https://digitalcommerce.com/executive-ghostwriting/): This guide on executive ghostwriting shows how a professional ghostwriter enhances your brand with compelling articles, freeing you up to focus on leadership. - [Content Hubs: 5 Methods That Increase Engagement + Authority](https://digitalcommerce.com/content-hubs/): As the demand for relevant, accessible content grows, so does the need to organize it effectively. Content hubs are the answer. - [3 Ways to Persuade Someone to Buy From Your Online Store](https://digitalcommerce.com/thrill-inspire-educate/): What do interested buyers actually look like, and how do you create the right content for them? - [What Is Topical Authority? Build Trust with Expert Content](https://digitalcommerce.com/topical-authority/): If your content is a valuable, trusted resource, visitors will find your site knowledgeable and reliable, and treat it as topical authority. - [Best Organic SEO Services: No Hype, Just Traffic That Sells](https://digitalcommerce.com/organic-seo-services/): Organic SEO services from Digital Commerce Partners offer tailored strategies for more visibility in search results. Learn about targeted website traffic! --- # # Detailed Content ## Pages - Published: 2025-09-16 - Modified: 2025-10-09 - URL: https://digitalcommerce.com/ecommerce-glossary/ Ecommerce SEO Glossary Creating and scaling a successful ecommerce business starts with knowledge. We developed the Ecommerce SEO Glossary to help you learn key ecommerce SEO terms that we use every day. Pick a Category Ecommerce SEO Search Results AI / LLM SEO On-Page SEO Technical SEO Google Algorithms Content Marketing Keyword Research SEO Tools Off-Page SEO General SEO Explore by Category Ecommerce SEO Terms B2B B2C Backorder SEO E-Commerce Lead Merchant Center Feed Optimization Product Schema View all Ecommerce SEO Terms Search Results SEO Terms 10 Blue Links Advanced Search Operators Click-Through Rate Featured Snippet Geographic Modifiers Google Autocomplete Google Discover View all Search Results SEO Terms AI / LLM SEO Terms AI Mode AI Overview Artificial Intelligence ccTLD ChatGPT Click Bait Content Hallucination View all AI / LLM SEO Terms On-Page SEO Terms 10X Content Above the Fold Alt Text Anchor Text Article Spinning Article Syndication Author Authority View all On-Page SEO Terms Technical SEO Terms 2XX Status Codes 301 Redirect 302 Redirect 404 Error 410 Gone 4XX Status Codes 5XX Status Codes View all Technical SEO Terms Google Algorithms Terms Algorithm Algorithm Change Broad Core Update Core Update E-E-A-T Google Algorithm Google Hummingbird View all Google Algorithms Terms Content Marketing Terms Article Spinning Article Syndication Author Authority Authority Blog Brand Authority Content Decay View all Content Marketing Terms Keyword Research Terms Ambiguous Intent Branded Keywords Entity-Based Keyword Targeting Google Trends Head Keyword Informational Query Intent View all Keyword Research Terms SEO Tools Terms DA DuckDuckGo MozBar PA... --- > Discover how 29 hyperlocal city pages drove +1,132% new customer growth and $9,265+ revenue for a farm-to-table brand in just 16 weeks. - Published: 2025-08-06 - Modified: 2025-08-06 - URL: https://digitalcommerce.com/case-studies/how-local-pages-drove-traffic/ Hyperlocal SEO, High-Impact Results: How Local Delivery Pages Drove Traffic and Sales +373% SessionsYoY Jan-June +1,132% New Users Finding the Brand $9,265+ RevenueDriven The Problem: Local Demand, But No Local Pages Customers were searching ‘grass-fed beef delivery Chicago’ but finding competitors instead.   This farm-to-table brand had zero local landing pages despite shipping nationwide. Their best-selling value bundles were invisible to local searchers. The Fix: Local SEO Built to Convert—Then Connect We built 29 city-specific landing pages targeting queries like “meat delivery ” and “butcher box near me. ”Each page included: Local FAQs covering delivery zones, timing, and packaging City-specific testimonials and reviews Clear internal links to high-margin value bundles This structure drove qualified traffic straight to products that convert, while also reinforcing the brand’s story. Once users landed, they discovered more than meat: a commitment to ethical farming, regenerative practices, and a transparent food system. The Results: 29 Pages. $9,265+ in New Revenue. Zero Product Page Changes. This local SEO strategy delivered high-intent traffic and converted it—fast. +1,132% new users (most had never interacted with the brand) +373% year-over-year session growth +62% lift in total revenue Value Bundle sales surged—without touching the PDP Sometimes the best way to grow isn’t by rewriting product pages—it’s by sending the right people to them. Takeaway: 29 Pages. 16 Weeks. +62% Revenue. Local SEO isn't complicated. Build pages that match local searches. Link them to your best products. Watch revenue grow. This farm built 29 city pages targeting " delivery " searches. No... --- > Discover leading SEO companies in Austin. Elevate your local online presence and attract targeted traffic with our curated list of expert agencies. Start growing your Austin business today! - Published: 2025-07-31 - Modified: 2025-07-31 - URL: https://digitalcommerce.com/seo-agencies/seo-agencies-in-austin/ SEO Companies in Austin For Austin businesses striving to make their mark in a bustling digital ecosystem, a robust Search Engine Optimization (SEO) strategy isn't just an option. It's essential. Navigating the crowded online space demands a strategic blend of inventive content creation and meticulous technical fine-tuning, all designed to elevate your website's standing in local search rankings. Forge a powerful digital presence with a bespoke SEO roadmap. Develop engaging content that yields both instant impact and enduring expansion. Refine your website's traffic to secure lasting, demonstrable achievements. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue Powering Austin Business Growth Through Digital Marketing Boosted visibility on Google, creating direct connections with your local Austin customer base. Greater online engagement and increased visits to your physical location. Stronger brand standing and enhanced consumer confidence within the Austin community. In Austin's dynamic business environment, a robust local SEO strategy isn't merely advantageous; it's absolutely essential for achieving success. By adopting a focused approach, your business will secure a more prominent online presence and climb higher in search rankings when Austin residents are actively seeking the services you provide. Consider these insights: a substantial portion of Google searches are geared toward local information, and a significant majority of local mobile searches translate into an in-person visit or purchase within 24 hours. Investing in a comprehensive local SEO strategy allows your business to effectively engage this valuable Austin... --- > This ecommerce brand in the home and HVAC space had thousands of air filter SKUs, but their size-specific pages weren’t showing up where it counted. - Published: 2025-07-24 - Modified: 2025-07-24 - URL: https://digitalcommerce.com/case-studies/programmatic-seo-product-pages/ Precision at Scale: How Programmatic SEO Boosted Performance for Size-Specific Product Pages +27% increase in clicks 3. 22M impressions in3 months 143  product pagesin top 5 results 10,000+ SKUs. One scalable SEO strategy. Real revenue gains. The Problem: 1,000s of PDPs. Same Template. No Rankings. This ecommerce brand in the home and HVAC space had thousands of air filter SKUs, but their size-specific pages weren’t showing up where it counted. It’s a familiar issue we uncover: Lots of products, but they’re not optimized to be found—or to convert. Keyword mapping revealed high-volume searches like “20x25x4 air filter” and “16x25x4 furnace filter” with weak or missing landing pages. With 10,000+ product variations and a custom CMS that limited manual updates, a one-by-one fix wasn’t feasible. The opportunity? Apply programmatic SEO updates across high-priority, size-specific pages to boost visibility, engagement, and revenue, without a full-site overhaul. The Fix: Programmatic SEO Built to Scale (and Convert) Added horizontal (similar sizes, different thickness) and vertical (similar thickness, different sizes) product-to-product linking across all products  Fixed major on-page elements and established a heading hierarchy Added critical product info (SKUs, dimensions, thickness) Converted image-only data into indexable HTML Wrote 100+ product-specific FAQs deployed dynamically across PDPs to boost search relevance and support zero-context shoppers These updates made each page more searchable, more informative, and better connected. The Results: Increased Rankings. Increased Revenue. Growth in Organic Traffic + Visibility +27% increase in clicks +33% increase in impressions 3. 22M total impressions over the past 3 months 143... --- > We help Toronto ecommerce companies drive revenue (not just traffic) through smart, scalable SEO built for the way people shop today. - Published: 2025-07-10 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-toronto/ Toronto Ecommerce SEO Company Revenue-Focused SEO for Ambitious Canadian DTC brands. We help Toronto ecommerce companies drive revenue (not just traffic) through smart, scalable SEO built for the way people shop today. Take the next step Why Choose DCP? Join Toronto’s Top DTC Brands Brands like Warby Parker and Casper establish headquarters here because what works in Toronto tends to work everywhere. But most agencies still treat ecommerce sites like local service businesses.   We do things differently: Our SEO is tailored to ecommerce buying behavior, targeting the searches that drive real revenue. Built for Revenue Not Just Rankings Most SEO agencies stop at rankings. We go further. We monitor both global and Google. ca rankings to ensure your products appear where Canadian buyers are searching, especially in competitive categories like health, wellness, or beauty. When your product and category pages are structured for how people actually search, the results compound fast: Buyer-Intent Keywords One /collections/aeds page now ranks on 1st page for 36+ buyer-intent keywords like “aed for sale canada” Optimized for Conversions Category copy aligned with terms like “folding bike toronto” consistently pulls in bottom-of-funnel traffic Targeting Real Humans Targeted product titles match real queries like “cute pajama sets” Focus on Your Bottom Line And we track it all: One client’s organic sessions drove an AOV of $235 compared to $191 last year. That’s what ecommerce SEO looks like when it’s built for revenue, not just visibility. 480,000+ Organic Sessions for a Toronto DTC Brand 27/47 wishlist kwson... --- > Customers aren’t clicking links anymore. They're asking questions to AI search tools and getting instant answers and recommendations. - Published: 2025-06-26 - Modified: 2025-11-03 - URL: https://digitalcommerce.com/case-studies/ai-search-is-changing-seo/ AI Search Is Changing SEO How We’re Adapting to Help Clients Be Found in ChatGPT and Beyond We noticed something strange in our analytics—and it changed how we think about search. A New Traffic Source No One Was Watching In mid-2024, we started spotting low-volume sessions from platforms like ChatGPT, Gemini, Perplexity, and Claude. At first, it looked like noise, just a handful of visits. Then it wasn’t. By early 2025, AI tools were sending measurable traffic and revenue across multiple clients. And it wasn’t just fluff traffic—it was high-intent discovery. What we saw: A smart home brand jumped to 610 ChatGPT sessions in May, with $3,715 in revenue A luxury sleepwear client spiked to 266 sessions from ChatGPT A nonprofit went from 0 to 2,000+ sessions across LLMs Organic meat and air filter brands saw similar surges, with direct revenue tied to ChatGPT And none of these clients had done a thing to optimize for AI. It was just starting to happen. Global Smart Home Brand Luxury Pajama Company Non-Profit Organization Air Filter Company Search Is Evolving: Fast Google’s not gone—but the top of the funnel is. Customers aren’t clicking through multiple links anymore. They’re asking questions naturally (natural-language) in tools like ChatGPT, Perplexity, and Gemini, and getting instant recommendations, not search results. “What’s the best air filter for allergies? ”“What smart cameras work with pets? ”“What’s a good gift for a light sleeper? ” Unless your brand is cited in those answers, you’re not part of the conversation.... --- > Dominate AI search optimization across ChatGPT, Perplexity & Google AI. Get your brand cited where buyers actually search. Starting at $7,500. - Published: 2025-06-24 - Modified: 2025-07-07 - URL: https://digitalcommerce.com/services/generative-engine-optimization/ AI Search Engine Optimization Get Found in ChatGPT, Perplexity & Google AI We help growth-focused ecommerce brands dominate AI search engine optimization across ChatGPT, Perplexity, and Google's AI Overviews – before they lose share of voice to faster-moving competitors. Take the next step Get Found in ChatGPT Your Competitors Are Getting Cited in AI Search. AI search optimization gets your brand recommended and linked by generative AI platforms, like ChatGPT, Claude, and Perplexity. When someone asks ChatGPT "Hey, what are the best sustainable skincare brands? " or searches Google for "running shoes for flat feet", AI tools now provide instant answers instead of search results. The brands mentioned in those answers capture awareness and consideration while invisible competitors lose market share.   How Search Used to Work Traditional search: 10+ clicks to compare options How Search Works Now AI search: Instant recommendations with attribution "Your customers moved from comparing 10+ search results to trusting instant AI recommendations. Most ecommerce sites are still optimized for the left side. " Jon Nastor Founder & Head of Strategy, DCP While You're Optimizing for Google Your Customers Moved to AI Your product pages surface in ChatGPT Shop – but without the conversion optimization for zero-context arrivals Watching competitors get recommended when your product feed has broken GTINs and duplicate SKUs hurting you across both Google Shopping and ChatGPT Missing affiliate content partnerships that could boost your placement in high-authority review content AI tools reference Losing direct AI referral traffic because your PDPs weren't designed... --- > Discover leading SEO companies in Dallas. Boost your local online presence and drive targeted traffic with our curated list of experienced agencies. Find your ideal SEO partner today! - Published: 2025-06-18 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-dallas/ SEO Companies in Dallas Navigating the competitive digital space can be challenging for businesses in Dallas. This is precisely where Search Engine Optimization (SEO) becomes invaluable. SEO is the strategic art and science of optimizing your website and overall online presence to secure higher positions in local search results. Elevate your digital marketing efforts with an SEO strategy built for tangible outcomes. Develop content that delivers both immediate impact and contributes to enduring expansion. Improve your web traffic for more sustainable and consistent business growth. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Propel Your Business Forward Elevated visibility on Google, enabling connections with your local Dallas clientele. Amplified website traffic and increased footfall to your physical location. Boosted brand credibility and heightened customer confidence. For Dallas businesses in today's fierce marketplace, implementing local SEO isn't just an option—it's a fundamental requirement for connecting with the community. A strategically executed local SEO approach significantly improves your digital presence, ensuring your business appears prominently when Dallas residents search for services like yours. Consider this: almost 50% of all Google searches are focused on local information, and a remarkable 75% of local mobile searches result in a purchase within a single day. By harnessing the power of local SEO, you can effectively engage this valuable audience, positioning your business to capture more customers and gain a significant competitive edge in the Dallas... --- > Learn how this smart home brand added 41 collection pages and gained 3,687 keyword rankings for 55% organic traffic growth in 5 months. - Published: 2025-06-03 - Modified: 2025-08-04 - URL: https://digitalcommerce.com/case-studies/collection-expansion-traffic-surge/ How Collection Expansion Drove a 55% Surge in Organic Traffic 3. 6K+ new kws in Q1 +190% organic visibitlity to collections +55% organic sessions on collections SEO isn’t instant, but in just five months, optimizing 41 collection pages delivered over 3,600 new keyword rankings and nearly 24,000 new users. The Problem: Not Ranking for Head Terms like “Security Cameras” and “Video Doorbells” This global smart home brand had the products and brand recognition, but lacked the collection pages customers were actually searching for. It’s a familiar issue we uncover: The products exist. The collections don’t. Keyword mapping revealed a critical gap: high-intent search terms, such as “outdoor security cameras” and “video doorbells,” had no corresponding landing pages. Without these collections, users couldn’t find what they needed, and search engines had nothing to rank. The solution? Strategic collection expansion based on real search demand. The Fix: Expanding Head Term Coverage with (Missing) Collections Keyword Mapping We started with a deep audit of keyword opportunities and existing page coverage. Mapping revealed a clear misalignment between what users searched for and how the site was structured. Although the brand offered relevant products, it lacked the collection pages to capture that demand. This insight made the path forward clear: build the right pages to serve high-intent queries and scale organic growth. Collection Expansion We created and optimized 41 high-intent collection pages focusing on categories like “Security Cameras,” “Smart Home Devices,” and “Video Doorbells. ” Each was structured with SEO best practices, aligned to user... --- > Looking for top SEO experts in Calgary? Explore our directory of local agencies specializing in keyword research, GMB optimization, and more. Maximize your Calgary business's reach now. - Published: 2025-05-26 - Modified: 2025-05-26 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-calgary/ SEO Companies in Calgary For Calgary businesses, navigating the vibrant digital landscape requires a strategic approach. To effectively stand out, a powerful SEO (Search Engine Optimization) strategy is crucial. 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Elevate Your Calgary Business with Strategic Local Search Optimization Local SEO services are crucial for significantly enhancing the online presence of Calgary... --- > Discover how expanding a sleepwear collection led to a 103% surge in organic revenue through smart SEO strategy and optimized category structure. - Published: 2025-05-13 - Modified: 2025-08-04 - URL: https://digitalcommerce.com/case-studies/scaling-sleepwear-with-collection-expansion/ Scaling Sleepwear: How Collection Expansion Fueled a 103% Organic Revenue Surge 6K+ new kws in one quarter 3. 8K+ pajama kws improved +103% organic search revenue SEO isn’t magic, but this was close. Three months, 103% organic revenue growth. The Problem: Premium Sleepwear Brand Missing 73% of Category Searches This luxury sleepwear brand sells high-end sleepwear with a devoted customer base. Despite years in business, it struggled with ranking for core pajama-related search terms. Their primary goals in working with us: Drive more organic traffic and revenue to their sleepwear collections Expand content and keyword coverage for seasonal and high-intent queries Strengthen their organic presence through on-page optimization and SEO-focused content strategy The opportunity was clear: leverage their growing brand strength and transform underperforming category pages into high-ranking, high-converting organic assets. The Fix: Built Collection Pages That Match How People Search Collection Expansion We began by identifying major gaps between their product offering and what potential customers were searching for. Using search data, content mapping, and seasonal demand trends, we expanded and optimized key sleepwear collections like Pajama Sets, Nightgowns, Robes, and Dresses. We also improved site structure and navigation to better showcase these collections, increasing their visibility for both users and search engines. On-Page Optimization We implemented targeted on-page updates to high-impact collections. This included optimized header structure, refreshed copy with relevant search intent, and a refined internal linking strategy. These updates helped improve engagement metrics and made it easier for search engines to understand and index the content... --- > Find trusted and results-driven SEO companies in Denver. Our carefully selected agencies offer tailored strategies to improve your local search rankings and grow your business. - Published: 2025-05-01 - Modified: 2025-07-31 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-denver/ SEO Companies in Denver For Denver businesses aiming to stand out in a dynamic online environment, a strong SEO (Search Engine Optimization) strategy is paramount. Cutting through the digital clutter requires a thoughtful approach that combines creative content development with precise technical optimization, all geared towards improving your website's visibility in local search results. Strengthen your online presence with a customized SEO blueprint. Craft compelling content for both immediate engagement and sustained growth. Optimize your website traffic to achieve long-term, quantifiable success. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue Powering Denver Business Growth Through Digital Marketing Increased visibility on Google, directly connecting you with local Denver customers. Enhanced online engagement and foot traffic to your business. Improved brand reputation and customer trust within the Denver community. In Denver's competitive landscape, a strong local SEO strategy is no longer just beneficial—it's a critical requirement for success. By implementing a targeted approach, your business will gain greater online prominence and achieve higher rankings in search results when Denver locals are looking for what you offer. Statistics show that a significant percentage of Google searches are for local information, and a large majority of mobile local searches result in a store visit or purchase within 24 hours. Investing in a comprehensive local SEO strategy allows you to effectively reach this valuable Denver audience, giving your business a significant edge in the local marketplace. Optimize Your Denver... --- > A DTC brand in the adult wellness space faced low search visibility despite a loyal customer base. We hit their goals in six months. - Published: 2025-04-16 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/case-studies/dtc-ecommerce-seo/ Discreet Brand, Loud Results: DTC Ecommerce SEO Wins Big 27/47 wishlist kws on Page 1 8K+ new keywordson Page 1 480K+ organic sessions The Problem: Sensitive Product Category Buried on Page 5+ An established DTC brand in the adult wellness space faced low organic visibility despite a loyal customer base and thousands of products. In six months, we had hit their target goals: Owning the SERPs for a wishlist of 47 competitive keywords Enhance on-page SEO and site usability to enhance conversions and drive ROI Build a high-impact, low-risk, phased SEO strategy for sustained traffic and revenue growth With a sensitive niche and high stakes, precision and care were non-negotiable. We moved intentionally, monitoring performance closely to avoid any dips in visibility or sales. The Fix: Scaled SEO Without Triggering Algorithm Red Flags Collection Expansion We began by analyzing the brand’s niche, product offerings, and existing site architecture to develop a low-risk strategy for scalable growth. Our audit revealed opportunities to expand product collections in areas with high commercial potential. To enhance discoverability, we reorganized the site’s navigation to give these collections prominent placement, streamlining the user journey from homepage to conversion. Keyword Mapping We created a targeted, low-risk strategy for sustained results. Keyword mapping uncovered gaps in product collections, allowing us to highlight core products and optimize visibility. We also reorganized site navigation to showcase high-priority collections, improving user paths and search engine access. On-page PDP Optimization To boost the performance of individual product pages, we overhauled the internal... --- > Boost your Phoenix business with expert local SEO services. 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It can drive more online traffic and foot traffic to your storefront. It enhances your brand reputation and trust. Local SEO is no longer optional for businesses that want to thrive—it’s essential. A well-executed local SEO strategy ensures that your business appears in front of Phoenix customers exactly when they’re searching for your services. Research shows that nearly 50% of all Google searches have local intent, and around 80% of mobile local searches lead to an in-store visit or purchase within 24 hours. By leveraging local SEO, you can connect with these ready-to-buy customers and gain a competitive edge. Optimize Your Business for Local Search Success Local SEO services are crucial for Phoenix businesses looking to increase their online presence. These key services can help your business gain traction in the local market: Keyword Research and Optimization Strategic keyword... --- > With proven WordPress SEO services, your site can attract the right audience, build lasting traffic, and turn rankings into meaningful results. - Published: 2025-02-28 - Modified: 2025-10-16 - URL: https://digitalcommerce.com/services/wordpress-seo/ WordPress SEO Services,Powered by Results Partner with an award-winning SEO agency that understands the nuances of WordPress and search profitability. We have a proven track record of generating millions in revenue through search. Start Your SEO Journey If you’re serious about organic growth, we know exactly how to make WordPress SEO work for you. Plugin-Powered Optimization SEO plugins like Rank Math, Yoast, and All in One SEO provide essential tools, but knowing how to configure them makes all the difference. Optimize metadata, schema markup, and sitemaps for better indexing. Customize plugin settings to align with Google’s latest ranking factors. Ensure plugins enhance performance rather than slow your site down. Fast Loading WordPress Sites Rank Better Heavy themes, excessive plugins, and unoptimized media slow down WordPress sites, hurting Core Web Vitals and search rankings. Speed up load times with caching, minification, and lightweight themes. Optimize images, databases, and scripts to remove unnecessary bloat. Ensure mobile responsiveness and fast performance across all devices. Fix Crawl Errors Before They Hurt Your Rankings WordPress sites often create duplicate content through categories, tags, and pagination. Proper indexing prevents ranking issues. Implement canonical tags and robots. txt adjustments to avoid duplicate indexing. Fix URL structures, orphan pages, and unnecessary redirects. Ensure seamless site architecture for better crawling and ranking. Content That Captures and Converts WordPress was built for content publishing, making internal linking and structured content hubs key to SEO success. Build optimized category and pillar pages to establish topical authority. Implement strategic internal linking to... --- > Our SEO audit helps you uncover the technical issues, content gaps, and competitor advantages to help your business maximize ROI from search - Published: 2025-02-11 - Modified: 2025-06-26 - URL: https://digitalcommerce.com/services/seo-audit/ SEO Audit Services For Clear And Actionable Insights Get an SEO audit that goes beyond a spreadsheet of issues.   Deep, data-driven discoveries about what's holding back your site’s SEO. Proven strategies for quick wins and scalable, long-term success. Measurable outcomes that align organic traffic with your revenue goals. Start Your SEO Audit From SEO Audit to Measurable Growth +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue You’re Not Here for An Audit — You’re Here for Results SEO without insights is a guessing game. To grow, you need to know what’s working, what’s broken, and what’s holding you back. That’s why an SEO audit helps you uncover the technical issues, content gaps, and competitor advantages that stand between your business and maximizing ROI from search. SEO AUDIT SERVICES What’s Included in an SEO Audit? Successful websites don’t happen by chance—they start with a clear, actionable plan. An SEO audit puts your website into perspective, helping you navigate search and stay ahead of competitors. If you want to grow and leverage inbound organic traffic as a key revenue driver, our SEO audit services can guide you in the right direction. Business Integration Your business goals drive our audit. We align every recommendation with your objectives, ensuring SEO efforts contribute directly to measurable results. Map SEO priorities to specific business goals like lead generation or sales growth. Collaborate with stakeholders to understand your target audience and competitive positioning. Deliver recommendations that align SEO strategy with long-term business... --- > Looking for the best SEO agencies in San Diego? Discover expert services to boost your website’s visibility, drive local traffic, and grow your business. - Published: 2025-01-24 - Modified: 2025-03-12 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-san-diego/ SEO Companies in San Diego Thriving in a competitive online marketplace can be challenging for San Diego businesses. That’s where Search Engine Optimization (SEO) makes the difference. SEO is the art and science of strategically optimizing your website and online presence to rank higher in local search results. Upgrade your search strategy with a proven SEO plan. Align your content for quick wins and long-term growth. Optimize your traffic for more sustainable results. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Boost Your Business Greater visibility on Google for local customers. Increased online traffic and in-store visits. Enhanced brand credibility and trust. Local SEO is no longer optional for businesses aiming to connect with their community—it’s essential. With a well-executed local SEO strategy, your business achieves greater online visibility and ranks higher in search results when people in San Diego look for your services. Recent data shows that nearly 50% of Google searches seek local information, and close to 80% of local mobile searches result in an in-store purchase within 24 hours. By leveraging local SEO, you can reach this audience and gain a competitive advantage. Optimize Your Business for Local Search Success Local SEO services are key to helping San Diego businesses enhance their online visibility. Here are some core services that can benefit local businesses: Keyword Research and Optimization Targeted keyword research identifies the most relevant search terms... --- > Looking for top SEO companies in Chicago? Discover expert services to improve your website’s visibility, attract local customers, and grow your business. - Published: 2024-12-30 - Modified: 2025-03-12 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-chicago/ SEO Companies in Chicago Competing in today’s digital marketplace can be tough for Chicago businesses. That’s where Search Engine Optimization (SEO) comes in. SEO is the strategic process of enhancing your website and online presence to achieve higher rankings in local search results. Transform your search strategy with a results-driven SEO plan. Tailor your content for immediate impact and enduring growth. Optimize your traffic for more sustainable results. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Propel Your Business Forward Increased visibility on Google to connect with local customers. More website visits and foot traffic to your business location. Stronger brand reputation and customer trust. In today’s competitive market, local SEO is vital for businesses looking to connect with their community. A well-optimized SEO strategy enhances your online visibility, helping you rank higher in search results when people in Chicago search for the services you provide. Did you know that nearly half of all Google searches focus on local businesses? Additionally, over 75% of local mobile searches lead to a purchase within 24 hours. By tapping into the power of local SEO, you can position your business to attract more customers and stand out in the Chicago market. Optimize Your Business for Local Search Success Local SEO services play a crucial role in helping Chicago businesses improve their online presence. Below are some essential services that can drive results for... --- > Aleksandar Stoyanov is an on-page specialist at Digital Commerce Partners. - Published: 2024-12-19 - Modified: 2025-10-01 - URL: https://digitalcommerce.com/aleksandar-stoyanov/ Aleksandar Stoyanov Hey, I’m Aleks - a Senior On-page Specialist at Digital Commerce Partners. I'm the connecting rod between our SEO strategy, content production, and clients' websites. I help publish authoritative content for our clients that's also optimized to win in search and generate organic traffic. I love finding innovative ways to illustrate content, break up boring page layouts, and create web experiences that leave a long-lasting impression. “If you want to impress search engines, you have to impress people first. ” Aleksandar Stoyanov On-page Specialist, DCP I have a decade of experience building websites, creating well-researched content, and crushing search. Beyond the screen, you'll catch me in the workshop playing with tools that can cut, burn, and electrocute me in a variety of ways. Sometimes, a decent piece of furniture or art comes out... but more often just noise and dust. I also love a good walk in the woods and going to the beach with my wife and daughter. Read my articles on the DCP Blog --- > Boost your Seattle business with expert local SEO services. Increase online visibility, drive traffic, and build trust with tailored strategies designed for long-term success. - Published: 2024-12-11 - Modified: 2025-03-12 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-seattle/ SEO Companies in Seattle Standing out in Seattle’s bustling digital landscape is no easy feat. That’s where expert Search Engine Optimization (SEO) comes in. By fine-tuning your website and online presence, SEO helps your business capture more attention in local search results. Elevate your online visibility with a custom SEO strategy. Create content that drives quick results and lasting success. Turn visitors into loyal customers with optimized traffic solutions. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Propel Your Business Increased visibility on Google for Seattle-based customers. More online traffic and foot traffic to your storefront. Strengthened brand trust and credibility. Local SEO isn’t just an add-on for businesses looking to connect with their community—it’s a necessity. By implementing an effective local SEO strategy, your business becomes more visible online and ranks higher when Seattle residents search for the services you offer. Studies reveal that nearly half of all Google searches are seeking local information, and around 80% of local mobile searches lead to an in-store purchase within a day. With local SEO, you can tap into this behavior, connect with your target audience, and stay ahead of the competition. Optimize Your Business for Local Search Success Local SEO services are essential for helping Seattle businesses improve their online visibility. These core services can help businesses thrive in the local market: Keyword Research and Optimization Targeted keyword research identifies the... --- > From fixing technical details to amplifying your brand’s unique strengths, our Shopify SEO services focus on the 20% of work that drives real results. - Published: 2024-12-06 - Modified: 2025-07-23 - URL: https://digitalcommerce.com/services/shopify-seo/ Rank Higher, Sell Smarter with Shopify SEO services When over 66% of clicks go to the top 3 search results, your business needs an edge. Our Shopify SEO services can help you rank higher, attract buyers, and boost conversions.   Take The Next Step WIN BIG WITH SHOPIFY SEO Shopify Gets You 80% There—but Is That Enough? Shopify’s built-in tools are solid, but in competitive markets—where the stakes are high—basic SEO won’t cut it. Our Shopify SEO services focus on the 20% that drives real results—strategies designed to help you to dominate search and win more customers. From fixing technical details to amplifying your brand’s unique strengths, we’ll help you rise above the competition. Ahrefs Insights from Shopify SEO Clients +329% organic traffic in 8 months +69% organic traffic in 4 months Want Results Like This? Take The Next Step SHOPIFY SEO SERVICES Optimize Your Shopify Website for Results Behind every top-performing Shopify store is a blend of strategy, precision, and expertise. Our services are tailored to highlight what makes your brand unique while optimizing every element to convert visitors into loyal customers. Here’s what goes into building Shopify SEO success stories: SEO-Friendly Architecture What’s That? We ensure your Shopify store’s metadata, URLs, and sitemaps are optimized for search engine visibility. Why It Matters: A well-structured site helps Google index your pages faster and improves user navigation, which boosts rankings. Product Snippet Structured Data What’s That? Adding schema markup to your products for rich search results. Why It Matters: This... --- > Looking for top SEO companies in Detroit? Explore expert SEO services designed to enhance your website’s visibility, attract local traffic, and drive more sales. - Published: 2024-12-04 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-detroit/ SEO Companies in Detroit Navigating a competitive online marketplace can be challenging for Detroit businesses. That’s where Search Engine Optimization (SEO) comes into play. SEO is the art and science of strategically optimizing your website and online presence to rank higher in local search results. Elevate your search strategy with a proven SEO approach. Align your content for immediate gains and lasting success. Boost your traffic for more sustainable and impactful results. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Drive Your Business Forward Gain more exposure on Google for local customers. Boost both online visits and in-person foot traffic. Build stronger credibility and trust for your brand. In today’s market, connecting with your local community isn’t optional—it’s essential. A solid local SEO strategy ensures your business is more visible online and ranks prominently in search results when Detroit customers are looking for the services you offer. Studies show that nearly 50% of Google searches aim to find local businesses, and nearly 80% of mobile users make an in-store purchase within a day of searching locally. By adopting local SEO, you can reach these potential customers and outshine your competition. Optimize Your Business for Local Search Excellence Local SEO services are a game-changer for Detroit businesses looking to increase their online presence. Here are some key services that can help local businesses thrive: Keyword Research and Optimization Strategic keyword research... --- > Nik Trifonov is SEO Executive with over 10 years of experience with a focus on technical SEO, keyword research, and advanced analytics. - Published: 2024-11-28 - Modified: 2024-12-19 - URL: https://digitalcommerce.com/nik-trifonov/ Nik Trifonov Hello there! I’m an SEO Executive with over 10 years of experience in the field, working both in-house and at agencies. I specialize in technical SEO, ensuring websites are crawlable, properly structured, and optimized with the right schema markup. In my day-to-day work, I focus on keyword research, content strategies, audits, and uncovering insights in Google Search Console and Analytics. Occasionally, I write articles exploring advanced technical SEO topics. Read my articles on the DCP Blog --- > Wasim Kagzi is an SEO Strategist specializing in uncovering hidden opportunities for clients, crafting tailored strategies, and delivering results that make an impact. - Published: 2024-11-28 - Modified: 2024-12-19 - URL: https://digitalcommerce.com/wasim-kagzi/ Wasim Kagzi Hello there! I’m an SEO Strategist with over 5 years of experience helping businesses connect with their audiences and grow through organic search. I specialize in uncovering hidden opportunities, crafting tailored strategies, and delivering results that make an impact. In my day-to-day work, I focus on technical SEO, keyword research, content strategies, and comprehensive audits. “SEO isn’t just about rankings; it’s about building lasting connections between brands and their customers. ” Wasim Kagzi SEO Strategist, DCP Whether it’s diving into Google Search Console data or fine-tuning a content plan, I love solving challenges and helping businesses thrive in a competitive digital landscape. If you’re looking to improve your organic visibility, build a strong content strategy, or optimize your site’s technical foundation, I’d love to help. Read my articles on the DCP Blog --- > A single mistake can cost you top search rankings. DCP’s technical SEO services give you an actionable roadmap to reclaim visibility and results. - Published: 2024-11-25 - Modified: 2025-07-23 - URL: https://digitalcommerce.com/services/technical-seo/ Fix Your Rankings With Technical SEO Services A single mistake can cost you top search rankings. DCP’s technical SEO service gives you an actionable roadmap to reclaim visibility and results. Take the next step The Difference a Strong Foundation Makes +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue Technical SEO Is the Backbone of Search Success. All it takes is a single issue to keep your business off search. Auditing your site's technical SEO ensures search engines can find, understand, and rank your content. Not sure what's holding your site back? Here are 10 common issues that could be costing you visibility. Technical SEO Issue Business Impact Slow Page Load Speed High bounce rates Lower rankings Fewer conversions Missing or Incorrect Robots. txt File Blocks search engines from key pages Reduces visibility Broken Links (404 Errors) Poor user experience Hurts SEO Reduces trust Duplicate Content Confuses search engines Lowers rankings Improper or Missing Structured Data Misses rich search results Lowers click-through rates Poor Mobile Usability Hurts mobile rankings Reduces user engagement Incorrect URL Structure Lowers site relevance Reduces authority Non-Optimized Images Slows page speed Impacts rankings Reduces accessibility No XML Sitemap Limits page indexing Reduces search visibility Weak Internal Linking Structure Reduces authority flow Hurts ranking potential for key pages TECHNICAL SEO SERVICES A Blueprint for Sustainable Growth Technical SEO is not just a spreadsheet of issues—it’s the blueprint for building a site that search engines can trust. Each of our services—auditing, speed optimization, URL structure,... --- > Top SEO companies in Montreal offering expert services to enhance your website's visibility, drive local traffic, and boost sales. - Published: 2024-11-25 - Modified: 2025-03-12 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-montreal/ SEO Companies in Montreal Navigating the dense digital landscape can be daunting for Montreal businesses. This is where Search Engine Optimization (SEO) becomes invaluable. SEO strategically enhances your website and online presence to achieve higher rankings in local search results. Elevate your search strategy with a tested SEO plan. Tailor your content for sustainable gains and growth Increase targeted, meaningful traffic to your website. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue What Are the Benefits of Working With an SEO Company in Montreal? Boosted Google visibility for local clients. Elevated website visits and physical store traffic. Strengthened brand credibility and trustworthiness. SEO helps you strategically optimize your website and online presence to rank higher in local search results. In today’s digital age, local SEO is no longer optional for Montreal businesses that want to reach their target audience—it’s a necessity. Investing in SEO services from a reputable Montreal SEO company can increase your website traffic, generate more leads, and ultimately boost your sales. Enhance Your Business for Local Search Excellence Local SEO companies have the expertise and experience to help you achieve your business goals. Here are some core services that can benefit local businesses in Montreal: Keyword Research and Optimization SEO companies will help you identify relevant keywords people in Montreal are searching for online. They will then optimize your website content and meta descriptions to include these keywords, which will help... --- > Focus your search traffic on results. DCP’s keyword research services help you capture valuable, high-intent keywords without the guesswork. - Published: 2024-11-19 - Modified: 2025-07-23 - URL: https://digitalcommerce.com/services/keyword-research/ Expert Keyword Research Services = Maximum ROI Focus your search traffic on results. DCP’s keyword research helps you capture valuable, high-intent keywords without the guesswork. Take the next step 90% of pages get zero organic traffic. The rest do keyword research. More New Customers “All our metrics are moving in the right direction, our average order value has increased, we have new customers... ” Chad GraueDigital Marketing DirectorSeven Sons More Valuable Keywords “With DCP, we’re winning extremely high-value keywords that capture what our marketplace wants – and dominating the top spots. “ Lyn ChristianFounder, SoulSalt More Measurable Sales “We’ve seen an increase in traffic and we’ve tripled our sales. I think we’re hanging out at just over $7,000 a month now in sales. ” Julie FrancomCo-founderThe VBAC Link Targeted Keyword Research for Every Stage of Your Website’s Funnel One size never fits all. This means your keywords must target the right audiences at every stage—whether they’re discovering your brand, comparing options, or ready to convert.   DCP’s approach maps each keyword with a specific funnel stage, helping you attract visitors who are primed to take the next step. THE RIGHT KEYWORDS = BETTER RESULTS Keywords That Drive Your Business Upward Avoid SEO companies that promise "high-traffic keywords" but fail to align with your business goals. At DCP, our keyword research services put your ROI front and center. We handpick winnable keywords based on impact, confidence, and ease by targeting the right intent. Informational Keyword Research Capture early interest by addressing... --- > Looking for top SEO companies in Vancouver? Discover expert SEO services that boost your website's visibility, drive local traffic, and increase sales. - Published: 2024-11-15 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/seo-agencies/seo-companies-in-vancouver/ SEO Agencies in Vancouver Standing out in a crowded online marketplace can feel overwhelming for Vancouver businesses. That's where SEO (Search Engine Optimization) comes in. SEO is the art and science of strategically optimizing your website and online presence to rank higher in local search results. Upgrade your search strategy with a proven SEO plan. Align your content for quick wins and long-term growth. Optimize your traffic for more sustainable results. Take The Next Step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue How Digital Marketing Can Boost Your Business Enhanced visibility on Google for local customers. Increased website and foot traffic. Higher brand credibility and trust. Local SEO is no longer optional for businesses wanting to reach their community—it’s a necessity. With an effective local SEO strategy, your business gains improved online visibility and ranks higher in search results when people in Vancouver search for your services. According to recent studies, nearly half of all Google searches are looking for local information, and almost 80% of local mobile searches lead to an in-store purchase within 24 hours. Implementing local SEO will help you tap into this audience, giving your business a competitive edge. Optimize Your Business for Local Search Success Local SEO services can help Vancouver businesses improve their online visibility. Some of the core services that can benefit local businesses include: Keyword Research and Optimization Targeted keyword research identifies the most relevant search terms for the... --- > From writing quality content to coding schema markup, you can influence rankings and improve results with on-page SEO services. - Published: 2024-11-13 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/services/on-page-seo/ On-Page SEO Services For Competitive Markets From writing quality content to coding schema markup, you can influence rankings and improve results with on-page SEO services. Take the next step #1 RECOMMENDED ON-PAGE SEO AGENCY BY “DCP excels in tactical on-page SEO that drives organic growth in competitive markets. ” Leigh McKenzie Head of SEO, Backlinko DRIVEN BY EXPERIENCE, BACKED BY RESULTS Discover How On-Page Optimization Services Deliver Profitable Results for your Business Here’s how we’ll help you connect with more searchers to better understand and react to your website content. ROI-Focused Keywords We pinpoint high-intent keywords that attract qualified traffic aligned with your business goals. This way, every on-page SEO effort—from title tags to mobile responsiveness—contributes toward sustainable growth and measurable ROI. Content that Converts We know how to craft and optimize content that guides visitors from interest to action. Our SEO methodology ensures every piece improves your visitor’s experience while driving higher conversion rates for your website. Smart Site Structure An optimized site structure is critical for search visibility. Without it, even the best content can be hard to find. We’ll work with you to create a structure that improves both search visibility and visitor experience, setting up your website for long-term success. Get Started with On-Page SEO  Our on-page SEO services ensure that all elements on your site—titles, content, structured data, and internal links—work together to drive visibility and conversions. Here’s how it works: Apply & Analyze: We assess whether we’re the right fit to deliver real impact.... --- > Looking to reach more local customers? Browse DCP's hand-picked directory to find the best local SEO agencies in North America! - Published: 2024-11-13 - Modified: 2025-08-04 - URL: https://digitalcommerce.com/seo-agencies/ Local SEO Puts Your Business On the Map. On ALL the Maps. Explore Local SEO Companies What Local SEO Can Do For Your Business: Gain increased visibility on Google Search, Maps, and relevant local directories. Generate online traffic and visits to your physical location. Improve your conversion funnels and get more sales. Elevate your brand and gain your customers' trust. In today's state of commerce, SEO is no longer a useful add-on for local businesses and brick-and-mortar stores. Local SEO is a necessity to reach customers in your community. 46% of all Google searches look for local information and businesses. A proven and repeatable SEO strategy can position your brand, products, and services at the top of the search results page and drive massive amounts of traffic to your website. Precision-crafted conversion funnels can then convert those online visitors into foot traffic and sales. Local SEO can help you achieve both! Local SEO Agencies in Your Area DCP is building a hand-picked directory of the best local SEO agencies in North America. Explore the maps below to see if we cover your area. Local SEO Agencies in Canada Canada Local SEO Agencies Montreal Vancouver Toronto Calgary Pick your location from the map or use the links below: SEO Companies in Toronto SEO Companies in Montreal SEO Companies in Vancouver SEO Companies in Calgary Local SEO Agencies in the USA USA Local SEO Agencies Detroit Chicago Seattle San Diego Phoenix Denver Dallas Austin Pick your location from the map or use... --- > SEO services to drive quick wins and long-term results for your business. Get clear-cut results from an SEO partner you can count on. - Published: 2024-10-25 - Modified: 2025-06-27 - URL: https://digitalcommerce.com/services/seo/ SEO Services for More Revenue DCP helps you navigate search with clarity and confidence. Upgrade your search strategy with a proven SEO plan. Align your content for quick wins and long-term growth. Optimize your traffic for more sustainable results. Take the next step Here’s What SEO with Real Results Looks Like: +124% more sales +304% revenue/mo +3. 5K top 20 kwds +55% revenue Paid Ads Work—Now It’s Time to Conquer Search. DCP gets results with proven, repeatable SEO strategies that have helped us (and our clients) turn traffic into revenue. Our SEO plans scale beyond paid ads with organic traffic that grows your business.   Stage 1 Search Strategies for Smart, Sustainable Results. Tell us your endgame. Is it more leads, more sales, or more customers? Traffic alone won’t get you where you need to be—but our SEO plans can. At DCP, we love traffic—but we care even more about what your business truly needs to get the most value from search. Stage 2 No Reckless Experiments—Just Clear, ROI-Driven SEO. Algorithm updates and search instability can make SEO feel like a losing battle. That’s why you shouldn’t leave your business to guesswork or experimental strategies. We know what works, and our SEO methodology focuses on the big picture—delivering results. Here’s how we help profitable companies in competitive markets: 1) Analyze your industry to identify opportunities. 2) Act fast on early success signals to amplify your ROI. 3) Repeat sustainable traffic and more results. Stage 3 We Think in Quick Winsand Long-Term... --- > Seven Sons wanted to reach customers who value the ethical treatment of animals and support regenerative farming practices. - Published: 2024-08-12 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/case-studies/seven-sons/ How Seven Sons Boosted Their Year-Over-Year Revenue by 121% 55. 2% increase inrevenue 101. 7% increase in organic traffic revenue 121. 8% increase in averagerevenue per organic user "All our metrics are moving in the right direction, traffic is up, our bottom-of-funnel content is optimized, our average order value has increased, we have new customers... " Chad Graue Digital Marketing Director, Seven Sons Seven Sons, a pasture-based farming operation in Roanoke, IN, wanted to reach customers who value the ethical treatment of animals and support regenerative farming practices that heal the land. Here’s the recipe for how Digital Commerce Partners (DCP) helped Seven Sons surpass their goals. The Client: Seven Sons' Goal to Provide High-Quality, Nutritious Meat to Consumers Seven Sons is in the business of providing high-quality and nutritious meat to consumers. They (it’s a business run by seven brothers) have been practicing regenerative farming and adhering to strict protocols in the ethical treatment of animals for the past 20 years. In addition, Seven Sons mentors other farms to help them do what they do because Seven Sons is passionate about healing the land. Why? Because they know the secret to healthier animals and improving the environment is through focusing on building better, more nutruient-rich soils. This leads to a high-quality product which in turn leads to healthier consumers. The Challenge: Becoming a Leader in the Competitive Farm-to-Table Ecommerce Market Before working with DCP, Seven Sons had created a successful email marketing campaign, blog, and YouTube videos. But to... --- > Ecommerce SEO services can bring qualified buyers to your website, enabling you to focus on your clients, not constantly searching for more. - Published: 2024-06-24 - Modified: 2025-07-23 - URL: https://digitalcommerce.com/services/ecommerce-seo/ Ecommerce SEO Services for Competitive Markets We help DTC teams fix traffic drops, stabilize rankings, and drive revenue growth – without dumping more work on your plate. Digital Commerce Partners delivers content-focused ecommerce SEO services. We’ve also won content and growth awards from companies you’ve heard of, like Semrush, Backlinko, and Clutch ... ... But what we care about most is seeing our clients outrank their competition. Our agency’s accolades will play second-fiddle to your increased website traffic and conversions. You have enough on your to-do list. Here’s how we'll handle your SEO. 15 maximum number of clients 194% average increasein traffic 98%+ clients renewed initial contract DCP Is the Only SEO Shop I'll Recommend "I leveraged SEO to scale my own ecommerce business from 7 to 8 figures, and helped some of the biggest DTC brands in the world. I understand the nuances that make or break SEO. DCP is the only SEO shop I'll recommend to DTC ecommerce brands running Shopify. These folks know exactly what they're doing -- and they have proven that time and time again. " Nick Eubanks VP of Owned Media, Semrush Ecommerce SEO Services Top SEO Benefits for Your Ecommerce Site Ecommerce SEO services are a long-term solution that helps connect you with more customers who need exactly what you sell. It’s a process that will be customized to benefit both your customers and your business. 1. Convert More People Ready to Buy On-page optimization for product pages targets search terms with commercial... --- > Attract more financial planning clients to your firm with these 5 powerhouse wealth management marketing strategies for financial advisors. - Published: 2024-05-08 - Modified: 2025-03-07 - URL: https://digitalcommerce.com/finance/wealth-management-marketing/ Wealth Management Marketing: 5 Digital Plans for Attracting Clients Your path to scalable growth. Building trust is critical in the investment industry. Your clients will be trusting you with substantial assets – so they need to be sure you know what you’re doing before they choose you.   Wealth management marketing can act as a bridge between where your prospects are now (looking for investment and wealth-building advisors) and where you want them to be (reaching out to you for help because they know, like, and trust you). If you want to help prospective clients find your firm online when they’re searching for investment advisors, it’s time to leverage the power of digital marketing for wealth management. Read on to learn five proven digital marketing strategies for financial advisors that will help your firm get found online and attract new clients. What Is Digital Marketing for Wealth Management? Digital marketing simply refers to the use of online channels like search engines, content creation, and email marketing to connect with new customers. But it’s not only about prospecting. “Your digital presence can either help or hinder your ability to attract and sign referral-based business – the bread and butter of most wealth advisors. ” Jon Nastor Managing Partner, DCP Digital marketing for Wealth management 4 Benefits of Wealth Management Marketing Digital marketing for wealth management has a few distinctive benefits over other types of marketing: Cost-effective You don’t need a huge ad budget to reach your audience online. No matter how... --- > Jon Nastor is the Director of Operations at Digital Commerce Partners. She crafts systems to deliver results for clients and support our team. - Published: 2024-05-08 - Modified: 2024-12-19 - URL: https://digitalcommerce.com/johanna-nastor/ Johanna Nastor Hey, I’m Johanna, Director of Operations at Digital Commerce Partners. I’m all about crafting efficient systems to deliver tangible results for clients and support our team’s growth. For over a decade in client-centric content marketing, I've been dedicated to operational excellence. "Our clients want an end-to-end SEO partner, from content creation to technical SEO. We work with fewer clients – and go all-in to deliver results. " Johanna Nastor Director of Operations, DCP From the moment our team starts a project, I’m focused on aligning our time, energy, and creativity to achieve results for your business. I love to nerd out on productivity, personal growth, and content marketing. When I’m not at my desk, you’ll find me reading a sci-fi epic or strumming a guitar. Read my articles on the DCP Blog --- > Suzanne Robb is a Content Specialist and Special Projects Coordinator at Digital Commerce Partners. - Published: 2024-05-03 - Modified: 2024-12-04 - URL: https://digitalcommerce.com/suzanne-robb/ Suzanne Robb Hi there! I’m a Content Specialist and Special Projects Coordinator at Digital Commerce Partners. I’m a creative writer who enjoys building lasting relationships with clients to help them communicate their brand voice. I’ve been a creative writer and editor for over 20 years and have been published both traditionally and self. During that time, I learned the value of marketing, finding people’s voices, and cultivating relationships. “I’m a firm believer in quick response time for clients and ensuring their projects stay on track. ” Suzanne Robb Special Projects Coordinator, DCP If you’re looking for creative content to engage your audience, try out DCP. Put my organizational skills to use in developing your brand voice, content guidelines, and editorial calendar. And if you’re looking for someone who can add a dash of humor here and there, gets that Star Wars reference you made, or uses a lot of LEGO analogies – we’ll get along great! Read my articles on the DCP Blog --- > Martin Stokes is a Content Specialist at DCP. He finesses the dirty details to help clients produce high-quality, readable content. - Published: 2024-05-03 - Modified: 2025-09-08 - URL: https://digitalcommerce.com/martin-stokes/ Martin Stokes Hey, I’m Martin. I was a Content Specialist at Digital Commerce Partners before I moved on with my career. I’m all about finessing the dirty details to help clients produce high-quality, readable content and clarify their voice to accurately reflect their products and brand. I came to the table with over a decade of experience assisting agencies, start-ups, and medium-sized companies to sharpen content of all types into an arsenal that engages and converts. Catch me at various desks, cafes, and wobbly tables between Berlin, Cape Town, and all the layovers in between. Read my articles on the DCP Blog --- > Le Dan Pham is an SEO Specialist at Digital Commerce Partners. She blends creative strategy with technical expertise to drive growth for our clients. - Published: 2024-05-03 - Modified: 2025-03-14 - URL: https://digitalcommerce.com/le-dan-pham/ Le Dan Pham  Hey there! I’m Le Dan, I was an SEO Specialist at Digital Commerce Partners, before I moved on with my career. I blend creative strategy with technical expertise to drive growth for ecommerce businesses and beyond. I have a track record of turning online challenges into substantial growth opportunities. I focus on comprehensive SEO practices from technical audits to strategic content creation, ensuring every facet of ecommerce SEO is covered. “If Rome wasn't built in a day, neither will your website rank overnight —so let's build something legendary together! " Le Dan Pham SEO Specialist My approach combines meticulous analysis with innovative tactics, tailored to meet the unique demands of online retailers. In my personal time, I enjoy reading, making jewelry, and practicing Muay Thai, which nourish my creativity and discipline—qualities I bring into each project. Ready to elevate your ecommerce presence? Let's maximize your SEO potential together. Read my articles on the DCP Blog --- > At DCP, the only marketing we use are the results our clients have experienced – and we feel that they speak for themselves. - Published: 2024-03-20 - Modified: 2025-08-06 - URL: https://digitalcommerce.com/case-studies/ There's an old saying. Those who can't do, teach. Well, that's not true anymore, if it ever was. If you can teach people to solve their problems with content, you can enable your business to scale in profit, not headaches. There's a similar saying that's mostly unspoken in digital marketing circles. Those who can't do, start agencies. Well, no comment. But that's clearly not the case here. "Our SEO is so great that we have clients who sell themselves on us before they even have their first discovery session. " Lyn Christian SoulSalt Founder Digital Commerce Partners is a new concept, founded by successful digital entrepreneurs who've walked the path you're on. It's part digital production company, part agency, and fully results-driven. But enough about us, here are some of the results our clients have experienced – and you'll see that they speak for themselves. --- > Stefanie Flaxman - Editorial Director at DCP Loves helping writers communicate their messages in clear, engaging, and entertaining ways. - Published: 2024-03-04 - Modified: 2024-11-28 - URL: https://digitalcommerce.com/stefanie-flaxman/ Stefanie Flaxman Hey there, I'm Stefanie, Editorial Director at Digital Commerce Partners. I love helping writers communicate their messages in clear, engaging, and entertaining ways. For 9 years, I was the Editor-in-Chief of Copyblogger Media, where I enthusiastically taught content marketing and copywriting. Maybe we've met via email? I also emailed 100,000 Copyblogger readers weekly. "When it comes to content marketing that drives business results, there's no substitute for high editorial standards and integrity. " Stefanie Flaxman Editorial Director, DCP If you want to create content worth reading on tight deadlines, I'm your gal. Take advantage of my 20+ years of experience as a content manager. Revision Fairy is my premium editorial consulting service, and my YouTube Library has 300+ free videos with writing advice that helps you attract more readers. Read my articles on the DCP Blog --- > SouSalt had a message of meaning it wanted to share but was restricted on all sides by powerful, established competitors. - Published: 2024-02-27 - Modified: 2024-07-09 - URL: https://digitalcommerce.com/case-studies/soulsalt/ How a Steady and Consistent Content Strategy Took SoulSalt From 667 to 147,700 Monthly Visits 22,111% increase inorganic traffic 56 high-value featured snippets won 10x increase in referring domains "Our SEO is so great that we have clients who sell themselves on us before they even have their first discovery session. " Lyn Christian SoulSalt Founder SouSalt had a message of meaning it wanted to share but was restricted on all sides by powerful, established competitors. Here’s how Digital Commerce Partners (DCP) helped SoulSalt develop a consistent and crystal-clear content strategy to amplify its voice, outrank the competition, and emerge as one of the leading voices in its field. The Client: SoulSalt’s Goal to Lead the Personal Development Space SoulSalt, operating at soulsalt. com, is in the business of courage. Since 2002, they’ve been providing personal development and coaching to help people reframe daunting personal or professional obstacles. SoulSalt is spearheaded by Lyn Christian, a Master Certified Coach via the International Coach Federation, a certified mBIT Coach (Multiple Brain Integration), and a graduate of CoachU, an accredited program with the International Coaching Federation and Brigham Young University (B. A. in education). The Challenge: Standing Out in a Crowded Space Before working with DCP, the SoulSalt website was getting an average of 665 monthly visits. They felt like they had a lot to say in the coaching and personal development space, and needed an online presence to facilitate that.   The problem was that this space was hugely oversaturated. How could... --- > Discover how to use performance marketing to promote your ecommerce brand to more of the right customers. Boost conversions with these proven strategies. - Published: 2024-02-13 - Modified: 2025-09-17 - URL: https://digitalcommerce.com/ecommerce/performance-marketing/ 6 Performance Marketing Strategies to Boost Ecommerce Sales  Your path to scalable growth. TL;DR About Performance Marketing Bottom Line: If your growth has stalled or relies on a single channel, performance marketing builds a foundation for long-term profitability. Email marketing becomes a reliable revenue driver while SEO creates organic traffic that doesn't disappear when you turn off ads.   The key is strategic sequencing. Start with high-impact email workflows like abandoned cart and customer winback campaigns, then build content that targets buyers ready to purchase, not just browsers.   Best ROI comes when you've already proven your product-market fit through paid channels. Smart brands layer in organic strategies after validating their offer. Look for partners with documented ecommerce expertise. Agencies that understand the difference between driving traffic and driving revenue, with case studies showing actual business impact. If you’re looking for proven ways to boost your ecommerce business, you might be considering performance marketing. But which strategies will be the most effective for your website? At Digital Commerce Partners, we specialize in reversing traffic drops and navigating search instability for profitable companies in competitive markets. When you work in a crowded market, it can be tough to outrank your competitors, so let’s look at essential elements that help prompt more product orders. What Is Performance Marketing for Ecommerce? Performance marketing provides you with data on the channels you use, like email marketing, search engine optimization (SEO), strategic content creation, pay-per-click advertising, social media, and influencer outreach to promote your ecommerce... --- > Explore how DCP helped ADDA harness SEO and content strategy to amplify their voice and bring their message to those who need it most. - Published: 2023-07-19 - Modified: 2024-04-16 - URL: https://digitalcommerce.com/case-studies/adda/ We Helped ADD. org Reach 114,548 More People Per Month (in a Hyper-Competitive Market) 233%+ increase inorganic traffic 254+ featured snippets won 630. 77% increase 3,532+ keywords in top 20 87. 6% increase "Despite our best efforts, our voice was lost in the crowd. With the help of Digital Commerce Partners, we’ve found ourselves heard by those we most wanted to reach – adults with ADHD. " Duane Gordon President, ADD. org The Attention Deficit Disorder Association (ADDA) faced an uphill battle against a flood of online content, much of it from entities more interested in profit than helping.   This case study explores how Digital Commerce Partners (DCP) helped ADDA harness the power of SEO and a crystal-clear content strategy to amplify their voice and bring their message to those who need it most. The Client: ADDA’s Mission to Nourish the ADHD Community Attention Deficit Disorder Association (ADDA), operating at ADD. org, serves as a resource hub and community for adults with ADHD. Established in 1989, it’s the world's largest online community for adults with ADHD, running mainly through the commitment of volunteers. "ADDA has the authority and expertise to help millions of adults with ADHD, but we needed help being found online" Duane Gordon President, ADD. org The Problem: Not Being Found by Those Who Need Them Most Millions of people look online for help with their ADHD, and ADDA was not found by 99. 9% of those people – not due to a lack of authority, but... --- > Jon Nastor is the Managing Partner at DCP. A content-obsessed marketer who loves driving organic traffic for outstanding companies. - Published: 2023-03-10 - Modified: 2024-12-19 - URL: https://digitalcommerce.com/jon-nastor/ Jon Nastor Hi, I’m the Managing Partner at Digital Commerce Partners. I'm a content-obsessed marketer who loves driving organic traffic for outstanding companies. I run Digital Commerce Partners - a boutique digital marketing agency that has the power to propel businesses and transform lives. "If you want something to change:You have to do it, Get it done, Or stop complaining about it. " Jon Nastor Managing Partner, DCP I'm also the creator of Hack the Entrepreneur, co-host of The Showrunner, and owner of several digital commerce sites. I have been starting online businesses and helping entrepreneurs stop procrastinating for the past 13 years. My entrepreneurial journey began with multiple businesses offline, but in 2011 I discovered 'how to make money online' and decided that I would never work offline again. By 2012, I was running a successful software company from my laptop, traveling the world with my wife and daughter, and playing drums in a punk rock band. Read my articles on the DCP Blog --- - Published: 2022-12-22 - Modified: 2024-01-11 - URL: https://digitalcommerce.com/conversion-assessment/ Get Your FREE Assessment Give Us Just 30 Minutes and We'll Transform How You Sell Online This Experimental Offer is Free for a Limited Time At DCP, we've created hundreds of funnels, generating tens of millions of dollars in sales. Then we thought, "What if we could distill our process down to its essence while retaining its effectiveness – could this work in other markets? Our initial tests tell us it can, but we're looking to test it in more markets. For free. Answer ten simple questions, and we'll map a 3-part content conversion funnel for you. Delivered to you in 7 business days. What is a Content Conversion Funnel? At its most basic, a content conversion funnel is an intentional, multi-step path that turns a website visitor into a paying customer. "Conversion funnels can get unnecessarily complex. We prefer to keep it simple. " Jon Nastor Managing Partner, DCP Who is This Assessment For? Due to the nature of this offer, we cannot offer it to everyone. This offer was created for businesses that can answer YES to the following questions. Do you have an existing and proven offer? Can you handle a significant increase in course sales? (If you can only handle a slight increase, this may not work) Are you looking for consistent, long-term results? Did you answer "yes" to all three? Then you may be a perfect fit for this assessment. Here's What Happens After You Apply? 1. Application & Analysis We're not always the right... --- > Get the 5 most effective elements of a unified digital marketing strategy for banks to drive leads and boost customer acquisition. - Published: 2022-12-01 - Modified: 2025-03-07 - URL: https://digitalcommerce.com/finance/banks/ Digital Marketing for Banks: 5 Tactics That Work Your path to scalable growth. Most banking customers begin their buying journey by comparing financial institutions online. So, before you blow the marketing budget on billboards and tv ads, take a deeper look at your digital marketing strategy. 90% of mortgage and loan consumers and 85% of check-cashing consumers will start with an online search. You’re automatically out of the running if you don’t show up in these online searches.   But showing up in search doesn’t directly translate to more customers. You need a holistic digital strategy to drive customer acquisition – with efforts aimed at gaining visibility, building authority, and helping customers find solutions. Let’s explore the five most powerful elements of an effective digital marketing strategy. What Is Digital Marketing for Banks? Digital marketing for banks is the process of using tools like search engines, online content, email marketing, and social media to increase brand awareness and connect with banking prospects. It works best when you identify the right content for your prospects and run data-driven, measurable marketing campaigns. With the right approach, you can be there for prospects at the right time, with the right offers. “Active searchers are always better than passive viewers. It’s your bank’s job to create the right content and get it in front of your prospects when they’re actively searching for solutions. ” Jon Nastor Managing Partner, DCP Digital Marketing For Banks 5 Digital Marketing Strategies for Banks Digital marketing is a great... --- > Attract more leads and scale revenue for your CPA firm with these 6 powerful digital marketing strategies. - Published: 2022-11-17 - Modified: 2025-03-07 - URL: https://digitalcommerce.com/finance/cpa-firms/ The 6 Best Digital Marketing Strategies for CPA Firms Your path to scalable growth. It’s notoriously challenging to scale a service business, and even more so for CPA firms. But with the right digital marketing strategies in place, revenue growth will start to take care of itself. Hinge, a branding and marketing agency for professional services companies, surveyed 1,250 firms worldwide and found that accounting firms are one of the slowest-growing types of service businesses. CPA firms grew at 9. 3%, compared to 18% for software and technology and 11. 2% for the legal sector. But it doesn’t have to be this way for you! Digital marketing will make your company more visible online, promote your services in bigger markets, and expand your client base much faster than local competitors. In this article, we’ll explain how to use six powerful digital marketing strategies to bring in more leads and customers for your CPA firm. What is Digital Marketing for CPA Firms? Digital marketing uses channels like search engines, online content, email, social media, podcasts, and paid advertising to generate awareness and connect with prospects who need accounting services. If your firm is locally based, digital marketing (especially SEO) can help you find customers in your geographic area, or expand to a wider market.   If you're a virtual or fully-remote CPA firm, you’ve likely tried some forms of digital marketing already. Maybe you’re frustrated after spending big on marketing strategies that didn’t get results. "We’ve learned those lessons, too, and... --- > How digital marketing works to engage with prospective students and increase enrollment at higher education institutions. - Published: 2022-11-16 - Modified: 2025-03-07 - URL: https://digitalcommerce.com/education/higher-education/ The Top 5 Strategies for Higher Education Digital Marketing How to reach the new generation of students.   As the pandemic continues to shake up the landscape of higher education, digital marketing is crucial for post-secondary institutions to stay competitive and attract potential students.   In 2020, there were over 4,300 colleges and universities in the U. S. , as well as 6,560 trade and technical schools, so competition is fierce in the world of higher education. Digital marketing is an affordable, effective way to reach students and demonstrate why your institution is an excellent choice for them. This article provides a proven framework for using digital marketing strategies to attract higher education students. What is Digital Marketing for Higher Education? Digital marketing uses channels like search engine optimization (SEO), videos, blog content, email marketing, and podcasting to promote your higher education institution. "Traditional marketing is often a more expensive method of building awareness, and it’s also harder to track – which is why higher education institutions are focusing their energy and attention on digital marketing. " Jon Nastor Managing Partner, DCP Digital Marketing For Higher Education The 5 Best Digital Marketing Strategies for Higher Education Digital marketing is a great solution for higher education because it is: Targeted You can speak directly to the higher ed students you’re trying to recruit. Cost-effective You can focus your marketing dollars on the marketing methods that consistently bring in leads and help you reach the right audience at the right time. Inbound... --- > Build brand awareness and attract more sales for your online education company with these 6 digital marketing strategies. - Published: 2022-11-16 - Modified: 2025-07-11 - URL: https://digitalcommerce.com/education/online-education/ The Top 6 Digital Marketing Strategies for Online Education How to reach the new generation of students.   Developing an effective digital marketing strategy is essential if you want to generate leads and drive sales for your online education business. The broader global eLearning market will reach $457. 8 billion by 2026, making it a massive opportunity for companies that can execute effective marketing strategies. This staggering growth also makes online education fiercely competitive - and smart digital marketing methods can help you stand out when you’re promoting and selling your courses online. In this article, you’ll learn how to use six powerful online education marketing strategies to attract students to your online education platform. What Is Digital Marketing for Online Education? Digital marketing means using channels like email, blog content, search engines, and social media to connect with prospects. The heart of marketing has always been connecting with your audience – delivering the right message in the right place at the right time. Today, that means meeting your prospects where they’re already spending time: on the internet. "Active searchers are always better than passive viewers. It’s your job to create the right content and get it in front of your prospects when they’re actively searching for solutions. " Jon Nastor Managing Partner, DCP Digital Marketing For Online Education 6 Digital Marketing Strategies for Online Education Digital marketing is ideal for online schools and course providers for a number of reasons: Targeted You’re speaking directly to the people who want... --- > The top 5 ways to use digital marketing to boost university enrollment and engage with prospective students. - Published: 2022-11-09 - Modified: 2024-07-16 - URL: https://digitalcommerce.com/education/university/ The Top 5 Digital Marketing Strategies for Universities How to reach the new generation of students.   Universities need to stand out from competitors to attract the best and brightest students, and digital marketing is the most effective way to set your institution apart. With almost 4,000 universities and colleges in the U. S. alone, students have a lot of options. That's why it’s crucial that you connect with potential students online so you can generate more inquiries, applications, on-campus visits, and enrollments. In this article, we’ll give you a proven framework for using digital marketing to spread the word about your university, then show you how we leverage this process to help universities attract more students. What Is Digital Marketing for Universities? Digital marketing uses channels like search engine optimization (SEO), email marketing, blog content, and podcasting to promote your university. Digital marketing campaigns can help you connect with prospective students, convey your messaging, and measure your marketing impact through the student’s entire journey with your university. "Students today are digital natives, making offline marketing methods like print advertising and direct mail less and less effective for educational institutions. " Jon Nastor Managing Partner, DCP Digital Marketing For Universities The 5 Best Digital Marketing Strategies for Universities Digital marketing is ideal for universities because it is: Cost-Effective You can focus your marketing dollars on the methods and resources that help you reach the right audience at the right time. Inbound Prospective students can find and connect with you online... --- > Content marketing can bring qualified buyers to your website, enabling you to focus on your clients, not constantly searching for more. - Published: 2022-09-28 - Modified: 2025-06-26 - URL: https://digitalcommerce.com/services/content-marketing/ Content Marketing Services & SEO from Copyblogger. We know it works. We’ve been doing it since 2006.   Content is not a strategy. Content marketing is – but it’s not simply writing another article and publishing it to your blog. It goes deeper than that. Much deeper. When done right, it will transform your business. It will bring qualified buyers to your website, enabling you to focus on your clients, not constantly searching for more. We know it works. We’ve been doing it since 2006. Plus, you’re now determining if we’re the right content marketing agency for your business. See how that works? Let’s start at the beginning. What is Content Marketing? Content marketing is creating and sharing valuable, free content to attract and convert prospects into customers and customers into repeat buyers. When done right, content marketing drives your business with targeted organic traffic. Organic traffic fundamentally differs from other kinds of traffic for one critical reason — these people are actively looking to solve their problems. They are actively searching for information related to your business — that’s how they discovered you in the first place. Active searchers are always better than passive viewers. “After five years of wasting money on paid traffic, I’ve gotten way more results in one year with SEO and content marketing. Our sales are up 124% in a single year. The right organic traffic is insanely effective at driving sales. ” Nathan Liao Founder and CEO, CMA Exam Academy “Digital Commerce Partners has been key... --- --- ## Posts > Google Shopping creates high-purchase-intent traffic. Secure clicks from pre-informed buyers who have done the research and are ready to spend. - Published: 2025-10-31 - Modified: 2025-11-03 - URL: https://digitalcommerce.com/google-merchant-center-for-organic-traffic/ TL;DR Bottom Line: Google Shopping captures a third of retail searches and generates 2-3X more revenue per session than organic search. If your products aren't in Merchant listings, you're invisible to ready-to-buy shoppers. Success requires both structured data for discovery and Google Merchant Center for real-time control. Most stores fail by creating chaotic feed systems with multiple data sources that become maintenance nightmares. Best ROI comes when you build clean data architecture before scaling. Fix product attributes upfront (color, size, material for apparel) or face expensive retrofitting with thousands of SKUs later. Prioritize Store Quality optimization: shipping speed, return policies, payment options, and site performance. "Exceptional" scores earn the Top Quality Store badge, higher rankings, and the trust that converts browsers into buyers. It’s 2025, and this is how ecommerce search looks now: Yup. It takes 2. 5 scrolls to reach the #1 organic result on the search engine results page (SERP), on desktop. And what’s this? A full section of product recommendations directly in the SERP and ahead of all organic results?   That’s right, these are Merchant listings. Free organic product recommendations powered by Google.   Merchant listing sections can appear in various locations on ecommerce SERPs: between search results, in the right sidebar, in image search, and more. Often, multiple panels appear every 3 to 5 organic listings. If you want your products to be seen in organic search, set up your Merchant listings ASAP. Let's dive right into it. Google Shopping in 30 Seconds “Shopping” is a specialized... --- > A complete ecommerce SEO guide to boost rankings, drive traffic, and grow your online store with proven strategies in 2025. - Published: 2025-08-21 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/ecommerce-seo-how-to-optimize-online-stores/ Running a successful ecommerce store isn’t just about having great products or a sleek design.   If your store doesn’t appear in search, most shoppers will never know it exists.   That’s where ecommerce SEO comes in. It’s what connects your store to the right kind of traffic, from visitors who buy products. I’ve helped ecommerce brands grow significantly through focused SEO strategies, seeing results like a 300% increase in organic clicks.   In this guide, I’ll walk you through the same proven techniques, covering everything from technical SEO and keyword research to content strategy and site structure. By the end of this ecommerce SEO guide, you’ll know exactly how to optimize your product and category pages, build a search-friendly site structure, fix common SEO issues, and tap into high-intent search traffic that buys. Search is Changing. Is Your SEO Ready? What Is Ecommerce SEO? Understanding How SEO Works for an Ecommerce WebsiteKeyword Research for Ecommerce WebsitesOn-Page SEO for EcommerceTechnical SEO for EcommerceContent Marketing for Ecommerce SEOOff‑Page SEO for EcommerceAdvanced Ecommerce SEO StrategiesOptimizing Your Online Store Starts with the Right Partner What Is Ecommerce SEO? Ecommerce SEO is the process of optimizing your online store so that it shows up in search engines like Google when people are looking to buy the products you sell. Unlike traditional SEO, which often focuses on blog content or service pages, ecommerce SEO is laser-focused on driving traffic to product and category pages, the pages most likely to generate sales.   At a high... --- > Discover the best SEO agencies for content, technical fixes, and link building to boost rankings, traffic, and conversions. - Published: 2025-07-31 - Modified: 2025-11-03 - URL: https://digitalcommerce.com/best-seo-services-for-business/ Looking for the best SEO partner? Well, here’s what most guides about “best SEO services” won’t tell you: there’s no perfect fit. The right SEO agency for a local plumber is completely wrong for a SaaS startup, and what works for an enterprise retailer might be overkill for a growing D2C brand.   Success in SEO isn't about finding the "best" agency; it's about finding the best match. That’s what this guide is for. Instead of giving you a random list of providers, we’re going to help you make the right decision based on your business needs. First, we’ll walk through the key factors that separate reliable SEO services from empty promises. Then, we’ll break down the different types of effective SEO services and highlight top providers for each. You’ll leave with a clear idea of what you need and which companies are most likely to deliver. TL;DR? Use the quick links below to jump to the category that fits your business best: Top Technical SEO Services Best Local SEO Companies Effective Ecommerce SEO Providers Reliable SEO Content Services Top SaaS SEO Services Best Enterprise SEO Services Questions to Ask Before Hiring an SEO Company Factors to Consider When Choosing the Best SEO Services Before you pick a provider, you need to understand what separates reliable SEO services from the ones that overpromise and underdeliver. The right choice will save you money, time, and a lot of headaches.   Let’s break down the green and red flags you should watch... --- > The best ecommerce content marketing examples that boost traffic, trust & sales. See how top brands use PDPs, blogs, and more to convert. - Published: 2025-07-04 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/ecommerce-content-marketing-examples/ When it comes to ecommerce content marketing, it might surprise you to know that the most profitable content on your site probably already exists. While many brands chase viral blog posts and trending topics, the real opportunity is likely hiding in plain sight. Take one of our clients in the smart home space. Instead of creating more content, we optimized their existing category pages. Within three months, their traffic tripled. That’s the power of making your content work harder.   The following ecommerce content marketing examples break down how brands are doing just that. They utilize focused, strategic content to enhance SEO, drive conversions, and foster long-term customer trust.   Even with a lean team or limited publishing bandwidth, you can apply the same principles to your store. Product Page Content Examples Let’s kick things off with one of the most impactful types of ecommerce content marketing examples: product pages. A well-optimized product detail page (PDP) is a high-intent SEO asset. It's a trust builder and an opportunity to answer the exact questions your customers have before they’re ready to make a purchase. Get it right, and your PDPs will start ranking for long-tail queries, reducing bounce rates, and converting faster.   Here’s how leading brands are turning product pages into serious growth engines: 1. Use Product Descriptions That Anticipate Buyer Questions A high-performing product page isn’t just a place to push transactions. Great ecommerce product content should do three things well: Answer buyer questions clearly Guide users to related... --- > SEO Content Examples for Ecommerce: Proven strategies to boost traffic, improve conversions, and grow revenue through high-impact content. - Published: 2025-06-18 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/seo-content-examples-for-ecommerce/ Many brands excel at converting visitors into customers with ecommerce content. But they often rely heavily on paid traffic, making growth expensive. Strategic SEO content attracts qualified organic traffic, and reduces your reliance on paid ads. Done right, SEO isn't just about getting seen in traditional search results. It's a scalable revenue engine that helps customers discover your products through multiple channels, from Google to emerging AI platforms.   We’ve implemented this content strategy across many ecommerce brands. In one case, a client saw a 121. 8% increase in revenue from organic search within six months of publishing our content regularly. More recently, that same client had a 272% increase in traffic – specifically from ChatGPT.   This guide breaks down what high-performing ecommerce content actually looks like. You’ll see proven formats, real ecommerce content marketing examples, and clear strategies to help turn organic traffic into consistent sales. What Makes Great SEO Content for Ecommerce? Great ecommerce SEO content does more than rank. It brings in the right buyers by matching each page to what people are actually searching for. Once they land, the content does the heavy lifting by answering the questions they’re already asking and making it easier to say yes. Whether it's sizing details, shipping timelines, or return policies, content that removes uncertainty increases conversion rates and average order values. When shoppers find clear, relevant answers before they even need to ask, you build trust that leads to long-term loyalty. Exceptional ecommerce content converts visitors into customers... --- > Discover how ecommerce content marketing boosts traffic and sales through optimized product pages, category content, and SEO best practices. - Published: 2025-06-06 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/content-marketing-for-ecommerce-sales/ There are dozens of ways to market an ecommerce brand using content: social media, YouTube, email, and influencer marketing. Yet many brands overlook the basics of on-site content marketing. Your product pages, collections, and educational content are powerful assets for traffic and revenue. They show up in search when customers are ready to buy. And they move shoppers towards purchase decisions when they’ve found your brand. But driving revenue takes more than checking SEO boxes. Your site is where the sale happens. So your website content has to guide, persuade, and convert. Not just fill space. This guide shows you how. Based on real results from our client projects, we’ll walk you through ecommerce content marketing strategies for optimizing your product pages, category pages, blog content, and more.   Whether you’re trying to grow organic traffic or boost conversions from paid and social, this is where it all starts. What Is Ecommerce Content Marketing? Ecommerce content helps people discover your brand and make informed buying decisions. It appears on your product pages, category pages, and in the margins, including reviews, images, FAQs, and internal links. If you’re wondering how to start content for ecommerce, it begins with understanding the purpose of each content type and building from there.   Unlike other types of content marketing, ecommerce content marketing has a more direct job. It needs to help shoppers feel confident enough to click "Add to Cart. " At the same time, it has to show search engines what your pages... --- > In this article, we outline our proven strategy for content development and how we leverage this to help our clients achieve organic traffic growth. - Published: 2025-05-27 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/content-development-strategy/ A quality content development strategy is crucial if you want to optimize organic growth and drive traffic to your website. For this reason, it’s one of the key services that we offer. It’s the difference between publishing content that floats into the void and content that drives real business results. When done right, it builds authority, earns trust, and turns traffic into revenue. Just look at our own numbers. The first graph shows this website before January 2024: And here’s what happened after we implemented the very strategy we’re about to share with you: In this article, I’ll walk you through the 12 steps we take to build a content strategy that converts, whether it’s for our own site or a client. Originally published on March 7th, 2022, this article was updated and republished on May 27th, 2025. What Is Content Development (and Why Does it Matter? ) Content development is about creating content with a clear business purpose. That means planning, writing, optimizing, and distributing content that meets real customer needs and actually drives results. Start with the end goal in mind: revenue. Instead of chasing traffic for traffic’s sake, focus on the paths that lead to sales: building content around the questions, problems, and decisions that matter most to your ideal customers. Of course, even the best content won’t work if it’s buried or disconnected. That’s why it’s important to tie everything together with a strong site structure. Strategic use of navigation menus, content hubs, and internal linking... --- > An ecommerce content marketing agency helps you attract more visitors to your online store and nurtures them so they become happy customers. - Published: 2025-05-21 - Modified: 2025-07-07 - URL: https://digitalcommerce.com/ecommerce-content-marketing/ What makes the difference between a prospect who buys from you and one who buys from your competitor? It usually comes down to trust, timing, and the content you put in front of them. In short: content marketing for ecommerce. But it’s not just about blog posts or product descriptions. Content marketing for ecommerce is a strategic, customer-first approach to creating and distributing valuable content across search, social, and email. It’s built to attract the right audience, answer their questions, and move them closer to checkout. It’s about visibility and relevance. Your prospects are searching, comparing, and deciding long before they hit your product page. A smart content strategy meets them where they are, builds confidence in your brand, and removes friction from the buying journey. How do I know this? Because this isn’t my first rodeo—or my fiftieth. I’ve spent decades using content marketing to help ecommerce brands turn browsers into buyers. In this article, I’ll break down everything you need to know about content marketing for ecommerce. I’ll also walk you through a high-converting strategy that works whether you're launching your first store or scaling your tenth.   Originally written on April 18, 2024, this post was republished on May 21st, 2025. Why Content Marketing for Ecommerce Is Essential Many ecommerce businesses focus on attracting prospects with blog posts and then converting prospects with product reviews and sales pages. That method is a great start, but powerful ecommerce content marketing lies in the “missing middle” absent from that... --- > Discover the top ecommerce SEO tools to boost your store’s visibility, drive organic traffic, and increase sales. - Published: 2025-05-20 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/ecommerce-seo-tools/ TL;DR About Ecommerce SEO Tools Bottom Line: Most online stores run on Shopify or WordPress, but neither platform is SEO-ready without the right tool stack. If your ecommerce site is losing ground to competitors, these tools transform guesswork into growth.   Start with free essentials like Google Search Console and Screaming Frog to fix technical issues killing your rankings. Graduate to power tools like Ahrefs or Semrush once revenue justifies the investment. They reveal exactly which keywords and strategies drive your competitors' success. Platform-specific tools matter: Shopify stores need apps like Tiny SEO for image optimization, while WooCommerce benefits from WP Rocket for speed.   When you’re selling online, visibility isn’t a nice-to-have. It’s the engine behind every click, visit, and conversion. Whether you’re running ads, sending emails, or building a social following, one channel still delivers the best long-term ROI: organic search. As an SEO specialist, I’m focused on the tools that help increase visibility through organic search, specifically for SEO in ecommerce.   Over the years, I’ve worked with ecommerce stores of every shape and size, from polished custom builds to downright bizarre CMS setups that would give most devs nightmares. However, one trend never changes: roughly 80% of the stores I work with run on either Shopify or WordPress with WooCommerce. And here’s the thing: Neither platform is fully SEO-ready out of the box. But when paired with the right tools? They become powerful, search-optimized machines. Let’s break down which ecommerce seo tools are worth adding to... --- > Boost ecommerce rankings, traffic, and sales with on-page SEO for ecommerce. Learn what to optimize across content, UX, tech, and navigation. - Published: 2025-05-07 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/on-page-seo-for-ecommerce/ On-page SEO for ecommerce is the most direct path to improving your store’s traffic, rankings, and revenue. It's not optional. On-page SEO is the critical foundation you need if you want your product pages to outrank competitors, your category pages to capture high-intent search traffic, and your site to convert browsers into buyers. But on-page SEO for ecommerce is a unique challenge. Unlike blog content, you're navigating thousands of SKUs, potential duplicate content, intricate filter logic, and technical crawl traps that can devastate your search visibility. That’s why I built this guide. I've seen strategic on-page SEO boost a client's daily users from around 1,200 to nearly 5,500 in just one month. That’s an increase of almost 100% week-over-week. All of this growth came simply from optimizing previously overlooked collection pages. This organic growth directly translated into increased revenue, without a cent of additional ad spend. In this article, I'll break down the four critical pillars of ecommerce SEO that move the needle: content, user experience, technical optimization, and strategic navigation. Content Optimization Good content is the driving force of your ecommerce site, the strategic engine behind your ability to rank, sell, and scale. However, not all content plays the same role, and ecommerce SEO best practices reflect that.   What works for a blog won’t work on a product page, so each content type should be crafted strategically, with a clear purpose.   The goal: Get discovered, engage users, and guide them seamlessly toward conversion.   Here’s how to... --- > Keyword mapping ensures every page on your website contributes to stronger SEO performance and better rankings across the board. Learn more! - Published: 2025-05-02 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/keyword-mapping/ Imagine spending hours creating content, only to see your pages buried in search results or worse, attracting traffic that never converts. That’s exactly what happens when you don’t have a clear keyword mapping strategy. Without one, your site can end up with dozens of competing pages targeting the same keyword and none of them ranking well. It’s a common trap that wastes content resources and confuses both Google and your readers. Keyword mapping solves this critical issue. It’s not just about selecting keywords, it’s about aligning each one with the right page so both Google and your audience clearly understand your site’s value.   Without a plan, you risk competing with yourself, sending mixed signals to search engines, and leaving valuable traffic untapped. This is where keyword mapping comes into play. It provides a clear, structured approach to SEO that helps you: Recover and protect valuable traffic by eliminating keyword cannibalization and clearly defining intent across your pages. Scale content strategically with every page aligned to a specific business goal, not just a keyword. Drive more conversions by boosting the visibility and performance of your most important pages through intentional structure and internal linking. In this guide, we’ll show you exactly how to map keywords, from uncovering valuable terms to assigning them strategically to your pages. Trying to get more traffic to your product pages? Want better leads from your blog? This guide will show you how to turn scattered keyword research into a clear, ROI-driven plan. What Is Keyword... --- > Don’t let duplicate content drag your site down in search! Use the canonical tag to deal with duplication and focus value and authority on your main URL. - Published: 2025-04-22 - Modified: 2025-07-24 - URL: https://digitalcommerce.com/canonical-tag/ Duplicate content is more than just a technical issue—it's eating into your traffic. Whether it’s messy filters, multiple versions of the same product, or your CMS creating too many similar URLs, duplicate content is silently sapping your visibility in search. Search engines don’t want five versions of every page. When your site provides several versions of the same page, Google has to process them and pick the main one—the canonical URL.   Doing this costs Google MONEY, and you VISIBILITY. Google picks the one it thinks is best, which might not be the one you want ranking. That’s where canonicalization steps in. It’s your way of saying: When I started dealing with duplicate content, Panda and Penguin were the most dangerous animals in the world—or at least in SEO.   In the decade since, I’ve seen a lot of right and wrong ways to approach canonicalization. I’ve made many mistakes myself and learned some hard-earned SEO lessons.   In this article, I’ll tell you everything I know about canonicalization, how to use the canonical link tag, and common mistakes I see in our clients’ websites (and our own). Let’s get to it.   Canonicalization in 30 Seconds Canonicalization is a process for managing duplicate content for search engine optimization.   There are many reasons why a site has multiple pages showing the same content. Some of them are legitimate, others result from a poor technical setup. Regardless of the reason, Google is only interested in indexing and ranking one URL... --- > One of the most effective ways of increasing traffic to your online store is by optimizing your ecommerce category pages for SEO. Here’s how to do it. - Published: 2025-03-20 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/ecommerce-category-page-seo/ TL;DR About Ecommerce Category Pages Bottom Line: If your ecommerce traffic is stagnant or you're losing ground to competitors in product searches, your category pages are likely the missing piece. Optimized Product Listing Pages (PLPs) can drive significant organic traffic while capturing high-intent buyers ready to purchase. Often, they outperform individual product pages. The secret is treating them as strategic traffic magnets, not just product directories, with proper keyword targeting, hierarchical structure, and conversion-focused content.   Best ROI comes when you're competing for broad commercial terms ("men's jeans" vs. specific products), need to reduce PPC dependency, or want to dominate your product categories in search.   Start with keyword research to identify gaps. Map categories and sub-categories to search terms your customers use. Add descriptive content to your PLPs, including FAQs. Connect them with internal links to build a strong site architecture. Whether you’re in the business of fashion ecommerce, selling travel suitcases, or peddling camera lenses, getting your customers’ eyeballs on your product should be at the top of your list of priorities. One of the most effective ways to capture that attention is through well-optimized category pages, also known as Product Listing Pages (PLPs). Think of these pages as the digital aisles of your online store. They guide potential customers to the products they’re looking for. However, if you don’t optimize these pages correctly, you'll miss out on significant traffic and sales opportunities. To plug this hole, I’ll show you how to optimize your ecommerce category pages for... --- > We’re here to talk about driving sales and how to write content for your site to accomplish that goal. - Published: 2025-03-19 - Modified: 2025-03-19 - URL: https://digitalcommerce.com/write-articles-that-drive-business/ There are two types of articles most businesses invest in. “SEO articles” to drive traffic Well-crafted articles to drive sales We’re here to talk about driving sales and how to write articles to do just that. But for 30 seconds, let’s switch gears.   No one ever admits to reading the end of a book first, but we’ve all done it. And the last time you Googled a recipe you needed, I’m sure you jumped straight to the end first, right? It’s alright. We all do it.   When I’m looking up “What’s the best sourdough recipe? ” I don’t care about your backstory. I need a recipe.   You can argue that “it’s driving traffic. ” You need 2000 words of preamble – that readers will sail past looking for the recipe at the end – to win that traffic. That’s fine if you’re business runs on traffic alone, but ours runs on sales. For the moment, let’s assume yours does too. The difference between writing an SEO article and one focused on driving sales is subtle yet crucial to your success. The mechanics will feel familiar, but how you approach it needs to change. It’s been 30 seconds, so let’s get into it.   Originally published on December 12th, 2022, this article was updated and republished on March 19th, 2025. Step 1. Know Your Audience (Really Well) If you write it, they will read it. While it’s a nice thought, that’s not how it works. Your ideal customer... --- > Boost visibility with these tips on SEO for ecommerce product pages. Optimize content, utilize keywords, and improve UX to increase sales. - Published: 2025-03-13 - Modified: 2025-05-02 - URL: https://digitalcommerce.com/ecommerce-product-seo/ Want to know the secret to getting more eyes on your products? It all starts with the smart optimization of your ecommerce pages. Think of your online store as a physical shop window—every detail matters. From how you organize your products to how easily customers can find what they're looking for, these elements boost your visibility and drive sales. In this guide, I’ll share strategies to improve your product pages for search engines and shoppers. You’ll learn to optimize category pages, simplify navigation, and manage products across multiple categories. By the end, you’ll have practical techniques to boost SEO, improve user experience, and turn more clicks into sales. Let’s get started. Originally published on May 7th, 2024, this article was updated and republished on March 13th, 2025. Why SEO for Ecommerce Product Pages Is So Important Optimizing your product page SEO ensures your products are easy to find and attract the right shoppers. Fine-tuning elements like ecommerce page titles places your products where potential customers already search. This visibility brings in buyers who are genuinely interested in what you offer. Strong SEO also helps your pages rank higher in search results, increasing organic traffic and reducing the need for paid ads. But SEO isn’t just about getting visitors—it’s about turning them into customers. Aligning your product pages with what shoppers are looking for creates a smoother, more engaging experience. This, in turn, encourages purchases. With so many performance marketing strategies available, we’ll help you focus on the most effective ones... --- > Find out how content planning tools can improve your workflow, boost SEO planning, and ensure consistent messaging across platforms. - Published: 2025-03-10 - Modified: 2025-05-26 - URL: https://digitalcommerce.com/content-planning-tools/ Have you ever tried to run a content strategy without a plan? If so, I’m sorry for the tears, migraines, and small-to-medium fires that invariably sprouted around your office. The truth is that without a structured plan, things fall apart quickly. Disorganization, last-minute scrambles, and missed opportunities become the norm. Maintaining consistency becomes impossible, and you can straight up forget about getting your messaging to align with your business goals. I say this not from a place of schadenfreude but from empathy. Because I’ve been there. I know it’s terrible. For this reason, I rely on content planning tools daily. They’re not just calendars—they’re tools for transforming scattered ideas, deadlines, and campaigns into a streamlined, strategic process. They keep your content aligned, consistent, and impactful, preventing your business from dissolving into chaos. So, whether you're leveraging AI in content marketing or managing multi-channel campaigns, I’ll show you how to choose the right content planning tool for your needs. What Are Content Planning Tools? Content planning tools guide you toward your strategic goals. At the same time, they prevent you from drowning in spreadsheets and scattered Post-it notes. These software solutions help marketers: Map out exactly what content goes where and when Keep everyone on the same page—from freelance writers to editors Make sure your brand voice stays consistent See what's working (and fix what isn't) Analyze performance and optimize for better engagement Some tools are simple editorial calendars, while others use AI-powered insights to help brands discover keyword opportunities, track... --- > It’s no secret that the introduction of AI in content marketing industry has upended the—but is this disruption good or bad? Here’s everything you need to know. - Published: 2025-03-05 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/ai-in-content-marketing/ AI in content marketing uses LLM tools to automate research, generate content ideas, optimize for SEO, and analyze performance data. It helps marketers create better content faster while maintaining the human creativity and strategic thinking that drives real business results. But here's what actually matters: How do you use AI effectively without compromising quality or authenticity? I’ll admit that I was scared of ChatGPT when it first launched. Now, like everyone else in content marketing, I have several indispensable AI tools baked into my workflows. Before AI, writer's block had me snapping pencils in half. Now I have a co-pilot that helps ideas flow and spots weak points, letting me focus my creativity on crafting truly unique content. Below, I'll show you how to wield AI effectively in your content strategy—without letting it do all the work. The Benefits of Using AI for Content Marketing How AI Is Used in Content Marketing AI for Content Creation Is AI-Written Content Good for SEO? AI for Content Research AI for Data Analysis & Reporting AI Content Marketing Tools The Future of Content Marketing: Are We Doomed? Originally published on October 18th, 2024, this article was republished on October 1st, 2025. The Benefits of Using AI for Content Marketing AI has revolutionized how we approach content marketing, offering several key benefits.   It helps businesses scale faster, generate insights that would take humans hours to uncover, and avoid costly errors that manual processes are prone to.   But before you go thinking AI can... --- > Optimize your store with this Shopify Ecommerce SEO Checklist for 2025. Improve rankings, boost traffic, and increase conversions today! - Published: 2025-02-26 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/shopify-ecommerce-seo-checklist/ SEO isn’t optional—it’s essential for Shopify success in 2025. The ecommerce landscape is more competitive than ever, and search engines remain the top source of organic traffic.   Shopify offers a strong foundation, but true optimization requires more—fine-tuning site speed, structured data, content, and internal links. As part of our Shopify SEO services, I've helped countless clients optimize their Shopify stores for SEO. Over time, I’ve refined the exact process that gets results.   Now, I’m sharing that Shopify ecommerce SEO checklist with you—so you can get your store ranking at the top of the SERPs. Preparing Your Shopify Store for SEO Product and Collection Page Optimization Enhancing User Experience Internal Linking and Navigation Strategies Leveraging Content for Shopify Ecommerce SEO Building a Strong Backlink Profile Why SEO Matters for Shopify Stores in 2025 Key Benefits of Optimizing Your Shopify Store for SEO Frequently Asked Questions Preparing Your Shopify Store for SEO The first part of the Shopify SEO checklist is all about preparation.   Before implementing advanced SEO strategies, it’s essential to establish a strong foundation for your Shopify store. A well-structured site optimized for search engines and users ensures that your pages are indexed correctly and visitors have a seamless experience. A Shopify store that isn’t properly set up can suffer from slow loading times, poor navigation, and duplicate content issues, negatively impacting rankings and conversions. By preparing your store, you’ll set yourself up for long-term success in organic search. 1. Choose the Right Shopify Theme for SEO... --- > SEO is not a fixed system. Search trends, websites, and algorithms change. SEO maintenance keeps you at the cutting edge of the search market. - Published: 2025-02-04 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/seo-maintenance/ You already know that SEO is a long-term investment. It takes 6-12 months to design and implement a successful SEO strategy. You can see the first results a lot quicker, but the full kick requires patience and maintained effort. The website slowly picks up speed in the first 6 months. After gaining enough momentum, the curve shoots up in the final months. Unfortunately, there is often the wrong belief that just because it takes a lot of time, you only have to do it once and forever bathe in traffic and sales. That’s not how it works.   Think of it like driving a car.   It takes a lot of energy to get going and accelerate up to highway speeds. When you build momentum, you can let off the gas and coast for a while. But eventually, the car will slow down and stop.   But at 10-15% throttle, you can keep going just as fast for hundreds of miles until you run out of gas or absolutely can’t hold it anymore.   That’s SEO maintenance for you! When you finally see the first rankings come through and the curves climbing up, it’s important to just keep moving. All you need is a little bit of gas for a long, smooth ride.   What that “little bit of gas” looks like for SEO: Monitoring your rankings for fluctuations and traffic for sudden drops Doing timely technical checks and fixing problems before they turn into disasters Continuously optimizing your pages... --- > Duplicate content on ecommerce sites hurts your SEO. Learn how to identify, fix, and prevent it to boost rankings, traffic, and conversions. - Published: 2025-01-30 - Modified: 2025-05-02 - URL: https://digitalcommerce.com/duplicate-content-ecommerce/ Duplicate content is a stealthy SEO killer. It silently tanks your traffic, confuses search engines, and leaves your site struggling for visibility. The result? A traffic ghost town, low on visitors and even lower on conversions. But even though duplicate content can hurt you in the short term, this doesn’t have to be a rankings death sentence. Resolving duplicate content issues can help reclaim lost rankings, drive more qualified traffic, and improve conversions. I experienced this firsthand while working on an ecommerce project for a fashion retailer. By resolving duplicate content issues on just 10 product pages, I saw a significant impact—rankings improved for 200 keywords in just four months. By consolidating duplicate URLs, rewriting product descriptions, and setting up proper redirects, we transformed a struggling website into a high-performing one. And by the end of this article, I'll teach you how to do the same. You'll learn: What duplicate content is and how it impacts your SEO strategy. Common causes of duplicate content in ecommerce. Practical techniques to clean up and future-proof your website. Ready to snatch your rankings back and make your traffic soar? Let’s dive in!   What Is Duplicate Content in SEO? In SEO, duplicate content refers to blocks of content—text, images, or metadata—that are identical or substantially similar and appear on multiple URLs within the same website or across different domains.   This duplication leaves search engines scratching their heads, unsure which version to rank for a search query. Duplicate content won’t get you a... --- > Discover the benefits of content marketing for ecommerce. Learn how valuable, relevant content can drive customer engagement and help your business grow. - Published: 2025-01-10 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/benefits-of-content-marketing/ TL;DR About Content Marketing for Ecommerce Bottom Line: If your ecommerce business is struggling to attract qualified traffic or build lasting customer relationships, content marketing delivers measurable revenue growth by connecting with customers at every stage of their buying journey. The key advantage is that quality content builds compound value. It improves organic search rankings, drives product discovery, builds customer trust, and keeps working long after you publish it. Best ROI comes when you have an established business with profitable products but need sustainable traffic growth beyond your current channels—content marketing builds the long-term organic foundation to complement other strategies.   Look for content strategies that focus on business outcomes over vanity metrics, with clear processes for turning content into qualified leads and conversions in competitive markets. Content marketing isn’t just a buzzword touted by sales gurus on YouTube (I mean, it is, but you shouldn’t listen to them)—it’s a proven strategy that helps ecommerce businesses drive revenue and long-term growth, not just brand awareness. When you provide valuable, relevant, and consistent content, you attract new customers and keep them coming back. It’s about creating content that speaks directly to your audience’s needs and interests, which leads to purchases, sign-ups, or shares. I don’t say this from some 10,000-foot view—I’ve been in the trenches of content marketing for a decade now, and I’ve seen time and time again how it can drive sales and help businesses flourish. In this article, I’ll break down the eight key benefits of content marketing... --- > Learn how to analyze a website for SEO purposes. Discover crawlability issues, traffic insights, and unrealized SEO potential to optimize your site effectively. - Published: 2025-01-09 - Modified: 2025-05-26 - URL: https://digitalcommerce.com/analyze-website-for-seo/ Every online business needs to know what's happening with their SEO and traffic — it's the only way to make informed decisions and grow. If you don't have an in-house SEO expert crunching this data for you, this guide is for you. Below, I’ll teach you how to analyze your website with a Page Mapping SEO Audit. This is the first tool I use with every client to understand how crawlable each section of the website is, how much traffic each page gets, and its approximate potential for organic growth.   I’ll show you how to gather data from four different sources and combine it in a spreadsheet, which you can use to make SEO decisions. Important to note: This audit will not be your content strategy!   It won’t give you all the information. It will provide you with a useful database to analyze your website and develop an SEO strategy. It’s a snapshot of where you are now, so you can: Determine hard-to-crawl sections of your website Find articles with unrealized SEO potential Figure out where the leads are coming from Optimize crawling by removing URLs with little-to-no SEO value Make sense? I hope so; let’s jump in! The Tools You Will Need “A professional is only as good as his tools. ” This bromide translates quite well into the SEO business.   We will need some tools to extract and combine all the necessary data. Obviously, paid tools do better work than free ones, but I will... --- > Learn how to create a content marketing plan that actually drives ROI, attracts organic traffic, and converts it into real sales with our free template. - Published: 2025-01-07 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/content-marketing-plan-template/ Is your content marketing delivering real ROI? For many brands, the answer is no. They invest years publishing content on blogs and social media — yet sales from organic traffic remain flat. What’s missing? A well-crafted content marketing plan. It’s not about flooding your channels with content. It’s about orchestrating each piece to play its part, from traffic to tangible results. Many brands focus so much on just increasing traffic numbers that they overlook the bigger question: Is that traffic leading to measurable business growth? In this post, I’ll show you how to custom-build a content marketing plan that fills your sales pipeline (not just your blog). This is the same process we use for clients to attract organic search traffic that converts. It’s baked into our SEO services because it gets our clients results like this: Client Traffic Growth SEO Wins Case Study Seven Sons 101. 7% Organic Traffic 254+ Featured Snippets Read case study Soul Salt 22,111% Organic Traffic 10x Referring Domains Read case study ADD. org 233% Organic Traffic 3,5k+ Keywords in Top 20 Read case study VBAC Link 254% Organic Traffic 304% Increase in MMR Read case study Don’t forget to download the free template at the end of the article to help you map out each element of your plan. Successful Content Is Planned with Precision Whether outsourcing content or building an in-house team, content marketing is a significant investment. You deserve to see real returns. But those returns don’t happen by simply publishing and hoping... --- > Optimize every stage of your conversion funnel with actionable SEO strategies. Drive awareness, engage users, and convert leads effectively. - Published: 2024-12-16 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/conversion-funnel/ The goal of every marketer is to turn curious visitors into loyal customers. But how do you ensure this transformation? The answer lies in understanding and optimizing your conversion funnel.   Also known as the marketing funnel, the conversion funnel is a framework that lets businesses map out a customer's journey, from the moment they first hear about a product to making a purchase decision.   With effective SEO strategies tailored to each stage of the funnel, you can significantly improve your conversion rates. While our article on the Lighthouse Conversion Model explored a similar strategy, the conversion funnel has distinct differences in approach and focus, which we’ll explore in more detail below. In this guide, I’ll explore how to optimize each stage of the conversion funnel to help maximize your results. What Is a Content Conversion Funnel? At its most basic, a content conversion funnel is an intentional, multi-step path that turns a website visitor into a paying customer. The goal is to guide users from awareness to conversion.   Think of the conversion funnel as a roadmap: each stage corresponds to a specific phase in the user’s buying journey. This customer journey funnel has three primary stages: Top of the Funnel (Awareness): Potential customers discover your brand. Middle of the Funnel (Consideration): Potential customers evaluate your product or service. Bottom of the Funnel (Decision): Potential customers are ready to convert. When clearly defining these stages, you can craft content and strategies that meet your audience’s unique needs at... --- - Published: 2024-12-10 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/ecommerce-seo-checklist/ Does your ecommerce store feel like a hidden gem? You’ve got a stunning design, stellar products, and a user-friendly experience—but none of it matters if your customers can’t find you. With the right SEO strategy, your store could outperform a mountain of competitors and scoop up endless potential missed sales. This isn’t just about keywords and ecommerce SEO audits. It’s about creating a solid foundation for long-term visibility. With hundreds (or even thousands) of product pages requiring optimization and fierce competition, the stakes are high.   Whether it’s optimizing category pages to target competitive keywords, crafting product descriptions that align with search intent, or improving your site’s technical performance, every detail plays a role in your success. Below, I’ll show you the exact checklist that we use to help ecommerce sites soar in the search rankings. By the end, you’ll be equipped with the tools to outperform your competitors and achieve measurable results. On-Page SEO Checklist Let’s start with the on-page. Here’s everything you need to do to ensure your store is as technically optimized as it can be: 1. Keyword Mapping Keyword mapping is the cornerstone of any successful SEO strategy, and in ecommerce, it’s even more critical.   Why? It tells you exactly which search terms your potential customers use when they're looking to buy products like yours. Then, you can work on optimizing collections and product pages so they show up in organic search results. Start by understanding your target customers.   What words or phrases are... --- > Struggling to rank on Google? Keyword cannibalization could be the culprit. Learn how to identify, fix, and prevent it to boost your SEO success! - Published: 2024-12-03 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/keyword-cannibalization/ Do you ever wonder why your blog posts or site pages aren’t ranking despite all the effort you’ve put in?   Maybe you’ve spent hours researching keywords, writing creative content, and optimizing for SEO, but the results are disappointing. Your site might be cannibalizing itself. Keyword cannibalization might sound like something out of a dystopian thriller, but it’s a real and surprisingly common issue in SEO. It occurs when multiple pages on your website compete for the same keyword, creating confusion for search engines and splitting your ranking potential. If you've got a traffic problem, understanding this can make a huge difference to your website. So, in this guide, we’ll unravel keyword cannibalization, why it’s bad for your site, and—most importantly—how to fix it.   What is Keyword Cannibalization? Keyword cannibalization is an SEO issue that arises when multiple pages on the same website target the same keyword or a set of similar keywords. Instead of helping each other rank better, these pages end up competing against each other, making it harder for any of them to perform well on SERPs. For example, let’s say you have two pages targeting “best running shoes. ”  If both pages rank for this keyword, they might split the traffic between them. Instead of one page achieving a high ranking, both might get pushed lower because search engines are unsure which one to prioritize. In essence, keyword cannibalization weakens your SEO strategy by dividing the ranking potential across multiple pages.   Search engines like... --- - Published: 2024-11-22 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/author-bio-page/ An author bio page on your website isn't just a background detail; it's a powerful asset that can boost SEO, elevate trust, and help you connect with more readers. This isn’t just something we speak about—we put it into practice for ourselves and our clients. We use author bios on the about page of our website to highlight the expertise of everyone on our team. Our bios show readers (and search engines) that we’re writing from on-the-job experience. So with that in mind, I’ll break down the 10 essential elements of a standout author bio and provide a simple template to help you create a maximum-impact bio page. What Is an Author Bio Page? An author bio page is a dedicated space on blogs and company websites where readers can learn more about the background and expertise of the person who wrote the content. Unlike the traditional brief bios found in books, online profiles cover more ground, offering details beyond professional credentials. These include personal touches that help readers connect with the author on a more personal level.   Effective bio pages vary greatly across industries—from corporate websites where professionalism is key to creative blogs where personal flair is celebrated.   Here are some author bio examples to give you an idea of the different approaches depending on your goal. A more corporate approach: A creative approach: Why Your “About the Author” Page Is So Important An engaging and well-crafted author bio can transform a dull, just-like-everybody-else page into a... --- > Learn how to create a powerful content plan that attracts an audience, boosts organic traffic, and turns readers into customers. - Published: 2024-11-18 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/content-planning/ When it comes to content, winging it rarely ends well. Many brands post content here and there, hoping something will stick. But if you want to grow an audience, attract organic traffic, and turn readers into customers, you need more than a random upload schedule.   You need a content plan. As a content specialist, I rely on a solid content plan like an architect relies on blueprints—without it, there’s no structure, no cohesion, and no way to create something that stands strong and lasts. In this guide, I’ll walk you through the steps to create a content plan that drives results, builds a consistent publishing rhythm, and makes sure each piece of content serves a clear purpose. In this article: What Is a Content Plan? How to Create a Content Plan Content Planning Tips What Is a Content Plan? A content plan is your strategic roadmap for creating, publishing, and managing creative content across all your brand’s channels.   It’s the blueprint guiding what to create, who it’s for, where it’ll live, and how it drives your business goals. It’ll also help you marry content marketing with your SEO goals. Think of it as your master strategy for every blog post, social media update, video, and more.   Without a plan, you’re just tossing content into the void, hoping something sticks. But with a solid plan, every piece works together to build your brand, drive traffic, and convert leads—turning content chaos into a powerhouse for growth. How to Create... --- > Technical SEO for ecommerce stores helps fix problems with crawlability, indexability, navigation, responsive design, page speed, security, and more. - Published: 2024-11-07 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/technical-seo-for-ecommerce/ Many people think search engine optimization is about stuffing keywords into badly written articles. Don’t get me wrong, many brands make good use of ecommerce content marketing. But a lot of content is low effort – or straight from ChatGPT. It doesn't exactly help expand the world's knowledge base. I want to talk about something that does make the Internet a better place — technical SEO. You see, nobody likes functionally bad websites. You know, the kind of websites that: Take forever to load. It’s 2024, I’m not waiting 30 seconds to see your products.   Don’t have a mobile version. Are we even living in the same century?   Have security problems. I’m out before you steal my crypto. Make it hard to access and use pages for their intended purpose. Doesn’t matter if it’s purchasing a product, browsing your store, or simply reading a blog post. Bad websites make it hard for Google too. A weak website structure and poor navigation will prevent search engines from effectively crawling your content and discerning pages from one another.   This is where technical SEO comes in — it’s the list of technical requirements your website needs to function correctly. Think of it like passing a tech inspection on your car. You might have a pumped-up engine, nice leather seats, and a fat subwoofer in the back. But if your car doesn't pass tech, you won’t be able to bless the streets with your crew’s latest mixtape. It’s the same with... --- > Create a strong ecommerce website structure for SEO success. Boost rankings, improve navigation, and enhance user experience with our tips. - Published: 2024-10-25 - Modified: 2025-09-30 - URL: https://digitalcommerce.com/ecommerce-website-structure/ Did you know that 88% of online shoppers won’t return to a site after a bad experience? That’s nearly nine out of ten potential customers, gone for good, all because your ecommerce site wasn’t easy to navigate. But here’s the good news: with the right structure, you can turn things around.   An SEO-optimized website not only makes it easier for shoppers to find what they need but also helps your pages rank higher in search engines. By focusing on ecommerce SEO best practices from the start, you’ll save yourself from issues later. In this guide, I’ll walk you through the essential steps to create an SEO-friendly ecommerce site, from organizing your categories to crafting simple, effective URLs. What Does an Optimized Ecommerce Structure Look Like? How to Build the Best Ecommerce Site Structure for SEO Start with a Clean, Logical Structure Have Short and Simple URLs Build an Easy-To-Navigate Menu Don’t Forget the Breadcrumbs Craft Categories With the User in Mind Optimize for Mobile Use the Correct Sitemap What Does an Optimized Ecommerce Website Structure Look Like? Before we dive into the technical details, let’s talk about the end goal—what does an optimized ecommerce site actually look like? Smart Product Grouping. Products should be organized logically. For example, breaking fashion ecommerce into “Men’s,” “Women’s,” and “Accessories” helps users find what they need fast. It also improves how search engines index and rank your collections and products. Keep It to Three Clicks. Products should be no more than three clicks... --- > Looking for a blog post template that drives results? Learn how to structure your posts for maximum engagement and SEO impact with our step-by-step guide and expert tips. - Published: 2024-10-24 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/blog-post-template/ Staring at a blank screen while trying to start a blog post can feel like trying to cook a complicated dish without a recipe. You might end up with a kitchen disaster (or just pack it in altogether and order takeout. )  A well-crafted blog post template is like a trusted recipe — it takes the guesswork out of content creation and helps you write articles consistently. We know that blog content works to build traffic and authority. But it takes a lot of effort and consistency to get real results — which is why a lot of blogs languish. Templates are one of the ways we save time, stay consistent, and get results. Let’s explore how a blog post template can help you create efficient and compelling content. Just here for the download? Grab your free blog post template here! You'll come back. What Is a Blog Post Template? A blog post template is a pre-designed framework that helps you organize the information in your blog post in a structured and consistent way.   Think of it as a guide that helps you know what goes where—from the introduction to the conclusion and everything in between. By providing a consistent blog post layout, templates make producing engaging, informative, and SEO-friendly content easier without starting from scratch every time. Choosing the Right Type of Blog Post Not all blog posts have the same purpose, and each type has unique strengths. The type of post you choose should align with your... --- > Writing content doesn’t have to be a solo undertaking. Here are the best content writing tools for SEO that we use to make the process easier. - Published: 2024-10-01 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/content-writing-tools/ I’ve been in the world of written content for over a decade. In that time, I’ve written millions of words. I know this conjures up an image of an isolated loner in a cabin, but the truth is, I’ve had a lot of help. While I could just grind out copy from headline to CTA, I use many tools that help me write faster, cleaner, and easier-to-understand content. And they can help you, too. Below, I’ll break down the content writing tools I’ve found invaluable when crafting SEO-optimized creative content. I chose these tools based on their functionality, ease of use, and effectiveness. And they can also be your allies in producing high-quality content that resonates with readers and search engines. Grammarly Frase Hemingway App Semrush SEO Writing Assistant Surfer SEO Clearscope Jasper AI ChatGPT 1. Grammarly Grammarly is the OG when it comes to proofreading and editing copy. It’s your second set of digital eyes that checks for grammar, punctuation, style, and tone.   It uses AI to help refine whatever you’re working on in real time. This includes offering personalized suggestions to help you write more clearly and effectively.   What I really like about it is that you can install it as a browser extension, so it works right alongside you as you write. Because of this seamless integration, I use Grammarly all the time when editing content for clients.   One thing to be aware of is that Grammarly sometimes offers too much advice. It’s designed... --- > How long does SEO take to start working? It depends, but usually 6 months, if you implement your strategy well. Learn actionable insights. - Published: 2024-09-26 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/how-long-does-seo-take-to-work/ Have you been investing time and resources in SEO, waiting to see results? Many businesses have been there, and it's no wonder. Too often, SEO experts promise quick wins and guaranteed success. And when they don’t hit their marks, they just shrug it off. That’s not our approach. We know that every site is unique, with its own starting point and challenges. SEO is a long-term investment, so we adapt and refine our strategies until we achieve meaningful outcomes. Think of it like a jigsaw puzzle – it takes patience and precision. But the process becomes easier and more successful as you complete each major element of the picture. In this article, you'll learn why SEO results take time, and how a deliberate, iterative strategy leads to the best results. Originally published on Sept 26th 2024, this article was republished on October 1st, 2025. How Long Does SEO Take to Work? SEO results usually take 4-6 months to show noticeable changes, but this timeline can vary based on competition, search engines, and algorithm updates. It requires persistence and strategic adjustments to achieve long-term success. With the right guidance and persistent effort, SEO can deliver long-term, impactful results. Value like: 22,111% increase in traffic 3,532+ keywords in the top 20, an 87. 6% increase 304% increase in monthly revenue And while we know what works, we also recognize that factors beyond our control influence rankings, like algorithm updates, Google updates, and competitors. But when that happens, we tweak, refine, and adjust... --- > Off-page SEO for ecommerce can be challenging but delivers big results when done right. Here's how to boost your store's visibility. - Published: 2024-09-20 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/off-page-seo-for-ecommerce/ “If you build it, they will come. ”  This might be true in baseball movies, but when it comes to ecommerce, it couldn’t be further from the truth.   You might have an amazing store with top-notch products, but without the right strategies in place, no one’s going to see it. That’s where off-page SEO comes in. Sure, on-page SEO gets your content in order, but off-page tactics—building backlinks, social media engagement, and brand mentions—can help you get seen by the masses.   In this guide, I’ll break down some easy, actionable off-page SEO strategies that’ll help you increase your ecommerce store’s visibility, grow your audience, and outshine the competition. What Is Off-Page SEO? Off-page SEO is all about building up your website’s authority and trustworthiness from the outside.   Instead of tweaking your site content, you’re focusing on activities like getting backlinks from trusted sites, engaging on social media, and being mentioned in relevant online spaces.   These could really pop with some high DR backlinks... Think of it as your website’s reputation—off-page SEO tells Google and other search engines that your site deserves to rank higher. Let me break these terms down quickly: Backlinks: Links from other reputable websites that point to your store, boosting your credibility. Social Media: Engaging with audiences across platforms and driving traffic to your site (bonus: increased brand visibility! ). Brand Mentions: Even without a direct link, a mention of your store across the web builds trust with search engines. Remember, none of... --- > Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. You might just need to style your text so it's easy to read. - Published: 2024-09-20 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/get-people-to-read-your-content/ Regardless of how helpful and compelling your content is, people won’t read it if it’s just a wall of text. Therefore, one of the most underrated copywriting tips is making your copy more scannable. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention. Impatient Searchers Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium. What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information? Make It Snappy To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages, rather than read them in detail, and work with this reality rather than fight it. If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest... --- > Content marketing vs product marketing - two related approaches that turn curious browsers into paying customers. Here’s everything you need to know. - Published: 2024-09-11 - Modified: 2024-09-26 - URL: https://digitalcommerce.com/content-marketing-vs-product-marketing/ Picture this: you’ve started a coffee company, and you need to promote it. Do you directly promote the coffee that you’re selling? Or do you hype your website to draw more eyeballs to your digital shop? It’s not uncommon to find yourself caught in this dilemma — the wedge between the two powerful strategies of content marketing and product marketing. Both play crucial roles in driving business growth and increasing conversions, but understanding how each complements the other is critical for a successful development strategy. After all, both content marketing and product marketing are two distinct approaches that serve different purposes, target different audiences, and operate on different timelines.   Below, I’ll break down these concepts, compare them head-to-head, and help you determine which strategy—or combination—is right for your business. What Is Content Marketing? Content marketing is a strategy focused on creating, publishing, and distributing valuable, relevant, and consistent creative content to attract and engage a clearly defined audience. If you’re starting up a coffee company, your content marketing strategy will likely involve creating videos, podcasts, blog posts, how-to guides, and social media content around the topic of coffee. Suppose you’re selling directly from your website. In that case, it will also warrant a powerful SEO campaign strategy to ensure visitors find their way from Google’s SERPs directly to your checkout.   The ultimate goal of content marketing is to drive profitable customer actions by building brand awareness, establishing authority, and nurturing relationships with potential and existing customers. These guys... --- > Easy-to-understand URLs help users navigate and use your site easily, and Google and other search engines crawl it properly. Here’s how to optimize them. - Published: 2024-09-05 - Modified: 2025-09-11 - URL: https://digitalcommerce.com/ecommerce-url-structures/ TL;DR About Ecommerce URL Structures Bottom Line: If your ecommerce site has a messy navigation, inconsistent URLs, or products buried deep in complex folder structures, you're losing out on traffic and revenue. Strategic URL architecture drives growth by making products discoverable for both Google and customers. Flat structures with separate product folders are preferred over deeply nested hierarchies. Peak ROI happens when you nail this before launch or during a platform migration. Changing URLs after the fact tanks rankings (sometimes permanently), and recovery is cumbersome. A URL (Uniform Resource Locator) is the address you type into the browser to access specific websites and pages within them. It works exactly like your house address... except you can safely share its location with strangers online. Your website is made up of URLs and the links that connect them. So, if you imagine that URLs are the addresses, and links are the streets, then the URL structure is the map of how pages and resources are organized on your website.   Much like a well-planned city infrastructure, having a good URL structure will make your website intuitive to navigate, allowing users and search engines to discover content quickly and effortlessly.   This is especially important for larger ecommerce sites which can have many thousands of products in store and want to benefit from tight ecommerce SEO. I’m not going to lie. Designing ecommerce URL structures can get very technical. But if you want to be found online, the importance of establishing tight and... --- > Discover the ultimate guide to content optimization with actionable SEO strategies to enhance visibility, drive targeted traffic, and boost conversions. - Published: 2024-08-20 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/content-optimization/ Content optimization is the process of refining your content to ensure it meets the needs of your target audience while ranking well on search engines. Like a content refresh, it’s more than just stuffing keywords into an article – it's about crafting content that is both user- and search-engine-friendly.   While many content strategies are focused on creating new content, our process also involves meticulously optimizing our clients’ existing content so that we’re not leaving any potential traffic gains on the cutting room floor. For instance, by focusing on strategic content optimization for both SEO and target audience, we helped ADD. org increase organic search traffic by 233%, reaching an additional 114,548 people per month. Impressive, right?   This guide will walk you through the essential strategies for content optimization, ensuring that your content doesn’t just perform well in search engines, but also gets results for your business. Optimize Content for SEO: Start with Good Keyword Research Map Main and Secondary Keywords Understand and Match Search Intent Create a Good Article Structure Leverage Internal Links Content Optimization for Conversions: Optimize Your Sales Funnel Place Strategic Calls to Action SEO Title and Meta Description Use High-Quality Images Format the Article for Readers Follow Brand Tone of Voice Ecommerce Conversions Why Content Optimization Is Important Content optimization is essential to establishing and maintaining your online presence. Without it, even the most well-crafted content can drop in ranking and become buried in the search engine results pages (SERPs).   When your content isn’t... --- > If you outsource content writing, you can save time and generate sales for your business. Here’s how to go about doing it effectively. - Published: 2024-08-07 - Modified: 2025-09-15 - URL: https://digitalcommerce.com/outsourcing-content-writing/ TL;DR About Outsourcing Content Marketing Bottom Line: Outsourcing content marketing can help you reclaim time while accelerating results. Match your needs to the right support level—freelancers for hands-on collaboration or agencies for complete strategy-to-execution. Best ROI comes when you have clear content goals tied to business outcomes, and realistic capacity for oversight. Without solid content strategy first, you risk wasting resources on content that fails to deliver results. Look for partners with documented experience in your industry, proven track records, and capacity for your publishing volume. Content outsourcing involves hiring external writers or agencies to create the content your business needs. Instead of relying on yourself or your internal team, you can leverage outside expertise to reach your content marketing goals faster. Outsourcing writing is just what you need to win back precious time and energy to focus on what you do best. But there’s more to it than hiring someone to churn out the words. The key is finding the right level of help for your needs, capacity, and budget. Here’s how to do that, along with tips for getting the best results when you outsource content creation. In this article: Don’t Outsource Content Creation Without a Plan 3 Ways to Outsource Writing Questions to Ask Before Choosing an Outsourced Content Partner Evaluating Candidates Tips for a Successful Content Partnership Don’t Outsource Content Creation Without a Plan Throwing spaghetti at the wall is a popular approach to outsourcing content creation. But it’s not the most effective if you want... --- > SEO for fashion ecommerce sites can be a complicated process but one that pays huge dividends when executed correctly. Here’s everything you need to know. - Published: 2024-07-30 - Modified: 2025-08-05 - URL: https://digitalcommerce.com/seo-fashion-ecommerce/ Nice shoes—want to sell them? If the answer is a serious yes, you’ll need to step up your efforts beyond a garage sale, because everyone else wants to sell their shoes too. The world of fashion ecommerce is highly competitive, so standing out and attracting organic traffic to your website can be challenging. The good news is that it’s not impossible. With the right SEO strategies, you can enhance your online visibility, attract more visitors, and watch those shoes fly off the proverbial shelf. Below, I’ll take you through different advanced SEO practices tailored specifically for fashion ecommerce businesses. How SEO Enhances Fashion Ecommerce SEO is crucial for any ecommerce business, and the fashion industry is no exception.   By optimizing your website for search engines, you can: Increase Organic Traffic. Well-optimized content and technical SEO enhancements can boost your rankings on search engine results pages (SERPs), attracting more visitors. Enhance Brand Visibility. Higher search rankings lead to greater brand exposure, making your fashion brand more recognizable to potential customers. Build Trust and Credibility. Appearing at the top of search results helps establish your brand as a credible and authoritative source in the fashion industry. 8 Fashion Ecommerce SEO Best Practices Enhancing the SEO for your online boutique is pivotal in ensuring your brand stands out in a crowded marketplace.   Here are some of the best ways you can do that. 1. Ensure Your Online Store Loads Fast When it comes to happy customers, page speed is crucial. This... --- - Published: 2024-07-23 - Modified: 2025-04-08 - URL: https://digitalcommerce.com/copy-editing-tips/ What’s special about the compelling content you share on social media and email to your friends? Those articles serve an audience, not the content creator. Creative work that instantly captivates and holds attention influences someone's life. So, you have to remember that transcribing the thoughts in your mind won’t always serve a B2C content marketing purpose. You must craft the right instructions and help a reader optimize a part of their daily life through the topic you share. Copy Editing Tips for Effective Communication Copy editing tips help you transform basic text into powerful stories (in all media) that persuade people to take action. Learning how to refine your own writing strengthens your ability to create shareable content. Once you’ve written a draft, review these 15 copy editing tips that help turn your articles, landing pages, webinar content, podcast episodes, and videos into shareable works of art. 1. Walk Away Realistically assess your post’s urgency. Unless you have a strict deadline, take a break from your writing process for at least a day after you’ve completed your draft. You’ll find new ways to modify your writing when you return to it with fresh eyes. 2. Release Attachment Forget that you wrote the content and consciously assume an Editor Mindset that’s free from your Writer Ego. As an editor, you have no problem evaluating and deleting to produce a more coherent and complete post. Proactive content editing shouldn’t be devastating. 3. Create a New Document Prepare to save everything you remove... --- > A digital consultant can help your business achieve the growth you're looking for, while freeing up your own time to focus on your core strengths. - Published: 2024-07-16 - Modified: 2025-09-10 - URL: https://digitalcommerce.com/digital-consultant/ TL;DR About Digital Consultants Bottom Line: If you're drowning in digital marketing tasks or completely neglecting critical areas like SEO, it's time for help. Digital consultants deliver the expertise to drive measurable traffic and revenue growth. The key is matching your needs to their capabilities, whether you need technical SEO fixes, content strategy, or comprehensive digital transformation. Best ROI comes when traffic has plateaued or dropped, you're overwhelmed managing multiple channels, or you need proven systems but lack time to build them. Look for consultants with documented results in your industry and clear case studies showing traffic and revenue impact. Are you thinking of hiring a digital consultant to help grow your business?   As business owners, we tend to do everything ourselves, at least when we’re starting up. But when you reach a certain level, it becomes impossible to do everything on your own well enough to get results.   If you’ve hit a wall—or you just have too much on your plate already—it could be time to bring in some outside help. Digital consultants can help with website traffic (and sudden traffic drops), leads, and sales while you focus on running your business. Read on to learn whether hiring a digital consultant could help your business, what kind of consulting you (may or may not) need, and how to choose the best consultant to work with. What Is a Digital Consultant? Digital consultants are experts in the online world. Using their knowledge of SEO, digital marketing, Google Analytics,... --- > Boost your WordPress ecommerce SEO to improve visibility and sale. Learn how to optimize your site, target the right keywords, and more. - Published: 2024-07-09 - Modified: 2025-03-05 - URL: https://digitalcommerce.com/wordpress-ecommerce-seo/ Have a WordPress store but can’t seem to sell much? One of the biggest hurdles in managing an online store is visibility. Not just getting eyeballs on your service or product, but getting your store to show up in the search results. If people can’t find it, they can’t buy what you’re offering. That means you need to optimize your site - for people and search engines. It’s both easier and harder than you think. WordPress and WooCommerce offer a variety of ways you can accomplish this, from the design of your page to optimizing for SEO. But this flexibility comes with many hidden traps that can halt your progress. In this article, I’ll discuss the most important aspects of SEO for WooCommerce. If you already have a WordPress ecommerce website and just want the SEO tips, use the links below: WooCommerce in 30 Seconds WooCommerce vs. Shopify: Which Platform Wins for SEO? 10 Cornerstone SEO Strategies for Ecommerce Success with WordPress Enhance Mobile Responsiveness for Increased Traffic Leverage SEO Plugins to Enhance Your Site's Performance Focus on Product Descriptions Implement Structured Data High Quality, Optimized Images Improve Site Speed for Better User Experience and Rankings Utilize Additional Product Tabs to Display Key Information Leverage User Generated Content (Reviews) Optimize URLs for Clarity Monitor SEO Progress with Analytics WooCommerce in 30 Seconds WooCommerce, the official ecommerce plugin for WordPress, allows you to effortlessly create and manage product pages, inventory, shopping carts, payments, and shipping within your WordPress site. WordPress and... --- > Effective content marketing for nonprofits focuses on a strategy that outlines how to use content to achieve donation goals. - Published: 2024-07-02 - Modified: 2025-01-13 - URL: https://digitalcommerce.com/content-marketing-for-nonprofits/ Imagine you're in a cooking competition. The well-funded for-profit companies are like celebrity chefs with gourmet ingredients and fancy gadgets. Your nonprofit is the home cook with modest ingredients and simple tools.   But here’s the secret: with creativity and passion, you can create a dish that’s just as impressive.   With a solid content strategy and SEO, you can serve up content that stands out and wins over your audience.   Remember, while for-profits have deeper pockets, a focused content marketing strategy can empower your nonprofit to make an even greater impact. Let’s get cooking! Why Nonprofits Need a Content Strategy Effective content marketing for nonprofits focuses on a strategy that outlines how your nonprofit will use content to achieve its goals. It ensures each piece has a clear, measurable goal—whether it's a blog post, guide, podcast episode, or video. Your strategy helps you connect with your audience and drive your mission forward by building awareness and trust. Nonprofits that want to spread their message and reach new donors will benefit from a content marketing strategy that organizes their efforts. How to Create a Content Strategy for Nonprofits To develop an effective content strategy for your nonprofit, you need to follow some essential steps and use the right ingredients—just like a recipe. Before we begin: Grab our free content strategy template. 1. Define Clear & Objective Goals Your goal is to attract ideal supporters and guide them through your engagement series.   To accomplish this you need: Mission Objectives.... --- > Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you. - Published: 2024-06-18 - Modified: 2024-11-06 - URL: https://digitalcommerce.com/business-blogging/ Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your B2C content marketing. If you delay publishing your writing — while you try to improve your content before anyone else reads it — you’re likely trying to avoid criticism. Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you. But taking on such an important task can feel like a lot of pressure, right? You naturally want readers to get a positive impression of your business. Anything less would be disappointing or downright devastating.   So ... We Lean on Perfectionism The false belief associated with perfectionism is that if everything is “perfect,” you’ll protect yourself from someone pointing out something you did wrong or something they don’t like (which is impossible to control). The pivotal word in the sentence above is “false. ” In the pursuit of perfection, you both perpetuate a false belief and prevent yourself from being as prolific of a writer as you could be. How to Start Business Blogging  So, how do you run a noteworthy business blog and gain recognition for your remarkable writing — without the perils of perfectionism? Check out the non-perfectionist business blogging guide below to complement your marketing project management. 1. Face Your True Challenge (It’s Not Criticism)... --- > Ever wonder why some businesses meet their content marketing goals, but others don't? Discover 10 key factors that make the difference. - Published: 2024-06-14 - Modified: 2024-09-11 - URL: https://digitalcommerce.com/content-marketing-goals/ Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content with perfect on-page optimization — is just content. It may be entertaining and educational. Your content may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing ... Content marketing is a meaningless exercise without business goals. How do you meet your content marketing goals? To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time. Your blog post ideas, email marketing, ebooks, podcasts, advertising ... all of it needs to fit into a larger picture. Now, if you blog purely for creative self-expression, go ahead and write as the spirit moves you. But if you’re business blogging, you need a strategic framework to get the most out of your time and hard work. Here are 10 of the business goals that drive content marketing at Copyblogger. You might focus on just one or two, or you may use all ten. As you read through the list, see which of these you can... --- > This guide on executive ghostwriting shows how a professional ghostwriter enhances your brand with compelling articles, freeing you up to focus on leadership. - Published: 2024-06-11 - Modified: 2024-07-05 - URL: https://digitalcommerce.com/executive-ghostwriting/ Have a moment to picture something a little unusual? Imagine your company’s message as a complex LEGO structure, each piece meticulously chosen and placed to create a masterpiece.   Then think of an executive ghostwriter as your expert builder, intentionally snapping together the perfect words to construct a message that is true to your vision and stands out as compelling thought leadership.   Welcome to Digital Commerce Partners’ executive ghostwriting guide, where I’ll show you how an effective collaboration with a ghostwriter can build your brand strategy brick by brick. What Is Executive Ghostwriting? Executive ghostwriting is crafting written content for executives, allowing leaders to articulate their ideas, visions, and messages without having to draft anything themselves. This enhances leadership communication by ensuring that the executive’s voice remains consistent and professional across all platforms. When looking for someone to ghostwrite for you, there are a lot of options. So you’ll want to do some research on successful ghostwriting examples and have a list of requirements ready before hiring a freelance writer.   Hire an Executive Ghostwriter for Clear Communication That Builds Trust Collaborating with an executive ghostwriter can significantly boost your communication strategy. By entrusting a professional to write speeches, articles, successful blog posts, and other key documents, you can optimize the chances that your messages will be clear, compelling, and trustworthy.   This partnership not only saves time but also leverages the ghostwriter’s expertise in crafting impactful content that resonates with your intended audience and helps turn leads into... --- > As the demand for relevant, accessible content grows, so does the need to organize it effectively. Content hubs are the answer. - Published: 2024-06-05 - Modified: 2025-03-10 - URL: https://digitalcommerce.com/content-hubs/ Imagine you need to find a specific book for a research assignment. But when you go to the library to look for it, you find thousands of books in the room, none of which have been categorized or alphabetized. You know the book is there, but without some sort of organization, it’ll take hours to find it.   Content on your website faces the same issue.   As search engines and users alike demand more relevant, accessible content, many marketers need to tackle the challenge of not just creating content but effectively organizing it to drive traffic and engagement.   This is where content hubs come into play.   Imagine a well-oiled machine, where every part works in harmony to optimize both user experience and SEO.   A content hub does just that and should be part of every business’ content development strategy. I’ll show you how to use one to serve as a centralized platform for all your content related to a specific topic. Plus, you’ll see how a content hub makes navigation seamless and enhances your site’s authority. What Is a Content Hub? A content hub is the epicenter of your content ecosystem—it’s where content and SEO meet.   It’s typically structured around a pillar page providing a comprehensive topic overview. From this central pillar, numerous cluster pages branch out, each delving into more specific aspects of the main subject.   This architecture helps organize content more effectively and enhances SEO by keeping users engaged and allowing them... --- > What do interested buyers actually look like, and how do you create the right content for them? - Published: 2024-05-28 - Modified: 2024-07-05 - URL: https://digitalcommerce.com/thrill-inspire-educate/ You shouldn’t think about growing your website traffic. Actually, let me rephrase that: You shouldn’t focus on growing your website traffic. Especially if focusing on growing your traffic leads to superficial goals, such as clicks and views from people who are not the right fit for your ecommerce business and will never buy from you. "Viral content may feed your ego, but it doesn’t necessarily feed your ecommerce business. "  Stefanie Flaxman Editorial Director, DCP Starting today, you can get better at converting the interested buyers who already visit your site. It can be a liberating notion that solves the age-old ecommerce content marketing challenge of how to serve your existing visitors while attracting new people. Because serving your loyal folks will naturally draw more like-minded people to your content, rather than just anyone. Interested buyers think they’ll like the products your ecommerce business sells, but the content on your site still has to persuade them to make a purchase. What do interested buyers actually look like, and how do you create the right content for them? Think in terms of TIE: Thrill, Inspire, or Educate. Thrill to Persuade “I’m so glad I signed up for the author’s fan club! I pre-ordered the new book already! ” The quote above is an actual text message I recently received from a friend, along with a screenshot of a book cover. She really likes these mystery novels she discovered from a self-published author on Amazon and sent the author an email to... --- > If your content is a valuable, trusted resource, visitors will find your site knowledgeable and reliable, and treat it as topical authority. - Published: 2024-05-21 - Modified: 2025-10-15 - URL: https://digitalcommerce.com/topical-authority/ Have you ever been to a dinner party and found yourself stuck talking to a "know-it-all"? They can prattle on about anything and everything, yet when you really listen, it’s clear they’re making it up on the fly. In the world of SEO and content marketing, being seen as a credible expert, or having topical authority, is where the magic happens. Focusing on topical authority helps sharpen your content strategy, ensuring you’re seen as not just any voice, but as the voice in your niche. While the SEO jury is still out on whether topical authority is a direct ranking factor, there are undeniable benefits of content that is viewed as a valuable, trusted resource. Visitors will regard your site as both knowledgeable and reliable.   This approach keeps you focused and positions you as a specialist, avoiding the common trap of becoming a jack of all trades and master of none. Why Does Topical Authority Matter for SEO? Why fuss over topical authority if it's not a confirmed ranking factor?   It’s true – Google hasn't confirmed topical authority as a ranking factor. But it has stressed the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in its search quality evaluator guidelines.   So building topical authority aligns perfectly with Google's emphasis on E-E-A-T. Sites seen as topical authorities often have: Higher engagement rates Lower bounce rates Longer session durations  These signals can indirectly influence rankings by demonstrating to search engines that users find the content valuable, helpful, and trustworthy.... --- > Organic SEO services from Digital Commerce Partners offer tailored strategies for more visibility in search results. Learn about targeted website traffic! - Published: 2024-05-14 - Modified: 2025-08-05 - URL: https://digitalcommerce.com/organic-seo-services/ Organic SEO services help you craft strategic marketing plans that lead to more visibility in search results. When search engines like Google and Bing display the content you create more prominently, customers are more likely to find your website before they find your competitors. Sound too good to be true? That’s why you might be more familiar with paid ads ... an investment that can quickly lead to more site traffic. But how well does that traffic convert? And if you stop paying for ads, you’ll lose those visitors as quickly as you gained that temporary traffic. A commitment to organic SEO, on the other hand, is a proven way to attract a steady stream of customers who are ready to buy. Let’s look at how a tailored, long-term strategy can help you reach your business goals. The Importance of Organic SEO: Build Connections with Customers We’re not declaring that organic SEO is better than paid. That’s a bold claim and it ignores all of the sales you’ve gotten from ads. At Digital Commerce Partners (DCP), we welcome working with clients who have used paid ads to hone their offers and drive early revenue. Through our collaborations, we continue to move the needle in the right direction, to help you expand even further. Organic SEO can help you scale long term to connect with more customers who need exactly what you sell. It’s a process that will be customized to fit the needs of both your audience and business. Top... --- ---