Fix These 3 Points of Failure to Get Better Results for Your Content

Hey there,

Welcome to another edition of The Digital Entrepreneur Newsletter.

This week’s podcast recommendation is a quick, three-step check to make any piece of content more interesting and more effective.

While doing critiques for our private community of content marketers, Sonia Simone noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcast episodes or blog posts to see how they measure up. Then, keep these three points in mind as you create new work.

In this 16-minute episode, Sonia discusses:

• How to figure out “the point” for your audience — and how to get there quickly
• Two resources to help you understand your content strategy — and how every piece fits together
• Sales funnels and content paths — how to make content “pave the way” toward your business goals

Listen and subscribe to Copyblogger FM:

• Click to listen to this episode.
• Click to subscribe to Copyblogger FM on Apple Podcasts

If you use another podcast app, just search for “Copyblogger FM” and you should find the show.

Here are this week’s three resources to help you create, sell, and grow.

Create

Take these steps to become a more productive writer.

Whether you’re a pro content writer, fictionist, or poet, you’ve likely experienced anxiety or elation about any number of the habits we all have in common.

5 Things Only Serious Writers Do

Sell

Ready to up your product marketing game?

No one is immune from product failure. Products come and go. Product marketers live in the intersection of product, sales, and marketing. Here are some tips to help you create the most effective strategy at every stage.

5 Tips to Being a Successful Product Marketer in 2018

Grow

Aim for long-term success by maintaining a sustainable growth rate.

Growth is oxygen to companies, especially those backed by investors. Learn some valuable lessons from this giant’s rise to dominate its market.

How Skyscanner Grew So Fast: 3 Killer Takeaways from a Radical Brand

I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.

Thank you for your attention and have a great weekend! 🙂