This is the web version of our curated email newsletter, The Digital Entrepreneur. Get this content delivered directly to your inbox each week.
Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an episode of “Site Success” and it explores best practices for building a community.
How do you build a community up from nothing, attract the right kind of people, and repel the kinds of fanatics and fools who threaten to derail all of your hard work?
In this episode, Sean Jackson and Jerod Morris discuss some of the fundamental elements of building a community the right way … from the start.
Listen and subscribe to Site Success:
If you use another podcast app, just search for “Site Success” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
Gmail will be going through a redesign over the coming weeks that includes a large number of new features. What exactly is Google altering and how will it affect email marketing in both the short and long-term?
2. Would six-second ads work for you?
To start, they can’t do everything. But, if you think of them as tiny bits that create a much bigger story, they can be used creatively in many different ways. In fact, it may even assist you to improve your storytelling.
3. First impressions matter. Period.
If your retargeting campaigns aren’t what you’d hoped for then maybe it’s time to put deliberate, strategic, thought into your ad images since they are the first thing your potential customer sees. Here are 7 strategic ways to use images in ad retargeting campaigns.
4. Did you know your brain has a governor?
Well, now you do. It’s a conservative tool that tells us we are tired when we actually have more to give as it doesn’t want your body to reach “empty.” But how do you keep going? Easy – follow these steps. You can always do more than you think.
5. One person’s chuckle is another person’s cheese.
Who are you talking to? Who’s your perfect customer? One culture will love an ornate, embroidered writing style — another culture will scorn it.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!