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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an episode of “Copyblogger FM” and it will help you strengthen one of your most important skills – selling.
Too many content creators have amazing audiences and a wonderful product or service.
But they fall apart at the “last mile” of selling to their customers or clients.
In this episode, Sonia Simone discusses why starting with a product idea can be an expensive mistake, why people don’t buy (even if they love you), why nothing “sells itself,” and much more including how to find out what’s keeping people from moving forward with the sale.
Listen and subscribe to Copyblogger FM:
If you use another podcast app, just search for “Copyblogger FM” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. A futurist view …
Emerging technologies are changing human behavior, especially how we live and shop. To forge a stronger relationship with the customer, retailers must augment the shopping brand into an immersive, seamless and customized experience.
2. Educate your potential customers.
Giving potential customers value is critical. You can do so by creating free content that is easy to consume. Plus, if you can make that content feel like a paid program, and provide them what others charge big money for, you start creating a stronger bond with them.
3. Strive for a frictionless experience.
Thanks to mobile, people are finding it easier than ever to discover and buy what they need, when they need it. Mobile allows people to be nimble, and if there is a demand in an area, it’s going to surface on digital.
4. Think of happiness in a social manner.
The modern world promotes a culture of “be yourself.” But if you want to be happy, that isn’t always the best idea. To find more joy, spend a little less time being you and little more time being us.
5. Interact with your audience through webinars.
Webinars help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!