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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is a one-on-one discussion between Sonia Simone and the founder of ConvertKit, Nathan Barry, about the company’s recent transformation.
At Copyblogger, we really like the ConvertKit email solution. In fact, we’re marketing partners for them, and recommend them to anyone looking for a tool that allows powerful segmentation and automation without a ton of resources to implement.
Nathan Barry founded his company to help founders and creators serve their audiences better with email. Along the way, they realized that the name “ConvertKit” was putting the focus on the wrong place. So they decided to change it.
That took two years … and Nathan joined us to talk about some of the lessons learned along the way.
In this 20-minute episode, Nathan and Sonia talk about the road from “ConvertKit” to “Seva,” the “paradox of automation” and how smart automation can help you deliver more value to your audience, and much more including how to find a balance between “craft” and “commerce.”
Listen and subscribe to Copyblogger FM:
If you use another podcast app, just search for “Copyblogger FM” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Be discoverable.
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Check out these tips on how to deliver a great experience at every search touch point.
2. Capitalize on peer-to-peer marketing.
Customers are the heart of your business. Peer-to-peer marketing is not only a viable channel you should be exploring, it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.
3. Give your customers exactly what they are looking for.
Today people can – and do – prepare for every aspect of any experience, big or small. Google recently analyzed search trends and spoke to consumers, identifying three motives that drive them to know before they go. But what does it mean for marketers?
4. Tell your story.
By figuring out the correct message and distributing it to the right people, you can reach (and connect with) your target market. Utilize these tactics to correctly manage your media relations strategy.
5. Rething competition.
If you’ve ever thought, “It will be extremely difficult for my content to stand out,” this post will help you rethink that self-limiting notion.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!