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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation is an episode of Brian Clark’s “Unemployable” and it’s all about developing habits that lead to success.
James Clear understands the power of habits as well as anyone.
And he uses that knowledge to not only educate his audience, but also to build the habits that have resulted in a powerful online business.
In this episode, Brian Clark explores James’s entrepreneurial journey, the habitual steps he took to succeed, and how the audience he built landed him a book deal.
Listen and subscribe to Unemployable:
If you use another podcast app, just search for “Unemployable” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Consistently audit to increase conversion.
In modern digital marketing, it’s key to regularly audit to diagnose potential holdups in everything from SEO to customer acquisition. One glaring mistake most companies mistake is not focusing enough on the user journey. Here’s how to find your conversion “black holes.”
2. Expand your brand’s exposure.
If your social media posts are only getting a few interactions, perhaps it’s time to change your perception. Social media is a community platform, not a marketplace for your brand. Here are five easy tips to help you boost your social presence.
3. Learn from this compelling case study.
In this comprehensive look at the success of Casper, there are 14 “killer” strategies you can learn from to get more engagement and higher conversions for your site.
4. Implement this new approach to growth.
Don’t fall into the cross-functional trap full of outdated assumptions. Instead, focus your efforts on testing and optimizing the customer journey. By doing so, you’ll be following in the footsteps of the fastest growing companies of today.
5. Automation isn’t what we think it is.
Automation doesn’t take away free will. Instead, marketing automation lets your audience choose what they want to know more about, and filter out what isn’t relevant to them.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!