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Welcome to another edition of The Digital Entrepreneur Newsletter.
Before I dive into the details of this week’s podcast, I want to provide you with something I know you will find extremely useful.
We recently held a free workshop on how to sell with webinars with expert host Tim Paige. Learning about his enthusiastic and ethical approach to online selling is something I highly recommend.
And the best news? You can access this free workshop inside of DCI at this link: https://digitalcommerce.com/tim-replay
Don’t miss Tim’s easy-to-implement tips on how to increase your selling skills. Plus, in addition to the workshop, Tim provides a free webinar creation checklist that walks you through the elements needed for an effective session.
Now onto this week’s podcast!
One person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things, and the number of one-person businesses earning a million dollars or more a year continues to rise.
This type of high-powered business is more achievable now than ever with the right level of commitment.
In this episode of Unemployable, journalist Elaine Pofeldt joins Brian Clark to share what her intensive research into the growing phenomenon means. The data and her interviews with solo entrepreneurs reveal some interesting things these lucrative lean businesses have in common.
Listen and subscribe to Unemployable:
If you use another podcast app, just search for “Unemployable” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. How well do you really know your users?
Not only do you need to understand what triggers them, but you also need to figure out how to design for persuasion to ensure they engage in behaviors with you and not a competitor.
2. Houston, we have liftoff.
Building a brand for your company is one of the most important things you can do as a marketer. Whatever you do, don’t rush through the process. Instead, adopt a forward-thinking mindset, establish a strategy, and fully prep your rollout. Doing so will help take your launch into the success stratosphere.
3. We’re currently in an interesting time for social media marketing.
Seemingly by the day, it’s becoming more difficult to stand out from the digital noise on social media, unless you allocate a large budget into advertising. What does the future have in store for the industry?
The best product leaders think about value from the user’s perspective. They know that value isn’t always obvious, and that you should always be working with the user to help them see it.
5. Process is about preparation as much as it’s about execution.
Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!