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Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation walks you through three questions that will help you plan your online course.
Once you have your website up and running, and you’re consistently publishing good content and connecting with your audience, it’s time to ponder whether creating an online course would be a smart next move.
There are many different ways — both big and small — to incorporate an online course into your content and product mix.
Keep these questions in mind from the very beginning to avoid major missteps later on.
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If you use another podcast app, just search for “Site Success” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Prod your customers (gently). 👈
One of the best ways to boost your conversion rate is to insert a sense of urgency into the shopping process. But don’t make the mistake of pushing too hard. Instead, develop and implement a subtle collection of gentle nudges to increase your conversions significantly.
2. Timing is everything. 🕑
If you want to successfully engage today’s impatient consumers, you have to be ready to meet them on their time, with the perfect message for each of their changing needs and interests.
3. Make people laugh. 😂
Humor in advertising enhances memory and increases the impact of your message. If done correctly, having humorous, emotional marketing will allow your business to be remembered in the mind of consumers and recalled subconsciously at the right time and place.
4. Commit to a process. 🔒
The path to self-improvement starts by setting a specific and actionable goal. However, when it comes to actually getting things done and making progress, there is a much better way to do things.
5. Repeat after me: “I am creative.” 🎨
Creativity and logic have attained a mythical status as two oppositional forces. Not only is this myth wrong and unnecessary, it’s damaging.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!