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Hey there,
Welcome to another edition of The Digital Entrepreneur Newsletter.
This week’s podcast recommendation aims to answer the question:
How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet?
“Publish regularly!” is one of the frequent commandments of content success.
“Only publish high-quality content” is another frequent commandment of content success.
How do we reconcile them? How can we work up the confidence to click Publish when we aren’t “great writers” yet?
In this 20-minute episode, Sonia discusses:
- Being kinder to ourselves when we’re beating ourselves up with creative perfectionism
- The three elements that will let you create worthwhile content, even if you aren’t “great” (yet)
- The kind of practice that leads to superior craftsmanship
- Deciding what you will … and won’t … sweat the details on
Listen and subscribe to Copyblogger FM:
If you use another podcast app, just search for “Copyblogger FM” and you should find the show.
Here are this week’s three resources to help you create, sell, and grow.
Create
Finding new customers is tough …
Supercharge growth by making one tiny tweak to your strategy: start focusing on customer loyalty, and take a look at the opportunities right under your nose. Focusing on customer loyalty is a fantastic way to reduce your cost per customer acquisition.
How to Create the Best Customer Loyalty Program for Your Ecommerce Business
Sell
What is “neuromarketing?”
Neuromarketing is the application of neuroimaging methods to product marketing. Learn more about this evolving field.
Neuromarketing: all you need to know
Grow
Conversations are the perfect model for good copywriting.
If and when you’re fortunate enough to have a really good conversation, you can learn a lot from it … about copywriting.
7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend! 🙂