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Welcome to another edition of The Digital Entrepreneur Newsletter.
To start, here’s some news that may interest you.
Earlier this week, we launched a new course here at the Digital Commerce Academy.
It’s called “Creative Content Foundations” and it’s set-up for anyone who has the desire to make content marketing work for them, but has a gap or two in their skill set that’s holding them back.
Our team has spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results as we’ll teach you the skills and practices that will make clients love you — and let you create plenty of professional, polished content that clients are happy to pay good money for.
We’re also offering the course at an extremely advantageous rate, but only until next Wednesday, April 4, 2018.
For more information, you can check out all of the course details, right here: https://digitalcommerce.com/creative-content-foundations-sales/
This week’s podcast recommendation is an intimate interview with Rand Fishkin, Founder of Moz, on the perils and positives of being a tech entrepreneur.
The truth of what it took to grow Moz has never been fully revealed – until now.
If you have ever wanted to start a technology business or have founded one already, then this interview will absolutely blow you away.
In this episode, Sean Jackson and Katy Katz talk with Rand about his latest book, Lost and Founder, and the painful (and insightful) lessons he has learned along the way.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Match latest consumer wants and needs.
What drives shoppers to buy in the current retail environment? Here’s a deep look into what consumers want and how you can serve them.
2. “Hey, Google.”
While getting to know their voice-activated devices, people are forging a new relationship with technology and new expectations when it comes to brand experiences. How will that impact marketing?
3. No more Partner Categories on Facebook.
Facebook is canceling an advertising tool that pulled data from people’s backgrounds, like whether you own a home or what products you like to buy, which could change how you target ads on the social media juggernaut.
4. “You want the truth?”
This read is aimed at revealing the truth. It covers the good, bad, the ugly, and damn right uglier. You’ll learn (almost) everything you need to know about growing and scaling a successful e-commerce business.
5. Maintain high standards.
Creating (and upholding) editorial standards will help you be seen as a trustworthy resource for your audience. Discover how every web publisher can get started with creating their own guidelines.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention and have a great weekend!