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Sure, getting traffic from search engines is important. But is it worth investing time in SEO to get that traffic?
SEO has been put on the back burner, and has been thought of as being “dead.”
But what if that’s not the case? What if it’s still worthwhile to optimize your SEO?
In this episode, Sean and Jessica interview Eric Enge, CEO of Stone Temple Consulting and co-author of The Art of SEO, who addresses some of the common criticism against SEO with hard data showing how modern SEO can create substantial traffic.
Episode page: Does SEO Still Matter?
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Now here are this week’s resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].
Deliver These Values that Matter
It can be tough to always be on the lookout for emerging trends in a technology-driven world. As the millennial generation is growing to be the dominant demographic in terms of number and influence, two primary values are starting to emerge: trust and user experience. Speed and security are two ways you can meet customers’ needs and expectations.
Your 5-Step Plan
If you’re just getting started with your online product or service and wonder what you should focus on, take a look at these five crucial areas of focus.
If you’re considering which type of digital product to sell, take a look at this article that goes through seven different routes you can follow.
This week, I want to focus on the art of storytelling. It’s a powerful tool, and when done correctly, can help you make more sales than your competitors.
You are always telling a story
What makes someone a good storyteller? Storytelling is something we all do naturally, starting at a young age, but there’s a difference between good storytelling and great storytelling. In this lesson, you’ll hear from Pixar directors and story artists about how they got their start, what stories inspire them, and you’ll begin to think about what kinds of stories you might want to tell. [Submitted by Daniel Chohfi]
Sticking with the theme of storytelling, here are some additional lessons to help you pull in audience attention. By applying these, you’ll be able to make stories much more memorable and engaging.
What’s your story?
There is great value in storytelling for entrepreneurs. Having a great personal story can make a significant difference, as it allows you to differentiate yourself from competitors. Doing so could even improve your sales, because it helps build connections. Once you share your story and people hear it, you’ll be top of mind, which is a powerful edge to have against competition.
Are You “Pinterest-Ready?”
Pinterest is a visual search engine that has a giant database of categorized pins (aka image links to websites). Over 150 million people use Pinterest each month, and you would be wise to tap into that user base. Discover how to find your audience on Pinterest and how to utilize the platform.
Become More Mentally Tough
You don’t need to go through massive pain to improve mental toughness. All you need is to invest a little bit of effort, time, energy, and an ounce of willingness to be uncomfortable. In this article, find out the four things you can implement in your daily life to become stronger mentally.
If you’re finding yourself having a difficult time delegating, don’t worry. Brian Clark had issues with it too, and he’s found that it seems just about every independent business person goes through it. Take a listen as he and Robert Bruce go through the ins and outs of delegation, which is a crucial key towards growing your business.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.