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Welcome to another edition of The Digital Entrepreneur Newsletter.
I hope that this email finds you well.
Let’s begin with this week’s podcast recommendation, which discusses the role of traditional PR in online marketing.
The role of PR has evolved
In the past, traditional PR held a unique role — usually independent of the marketing department. But today, it’s now involved in a symbiotic relationship within the online marketing framework.
But while PR has evolved, the core of the techniques used in PR matter more than ever — creating great stories and engaging with the publishers that matter.
And no one is more qualified to explain this evolution than Lee Odden from TopRank Marketing.
In this 32 minute episode, Sean Jackson and Katy Katz interview Lee Odden to discuss the role of PR in online marketing.
Listen and subscribe to The Digital Entrepreneur:
If you use another podcast app, just search for “The Digital Entrepreneur” and you should find the show.
Now here are this week’s five resources to help you create, sell, and grow.
1. Stay Productive
There are two types of multitasking. One engenders calm and focus. The other? It may just spark a heart attack. By understanding the differences between these, you will be able to go throughout your daily life with much more focus.
2. You’re Not Alone
If you’ve been struggling with retaining your customers — you are not alone as it’s a common issue for many entrepreneurs. This comprehensive resource goes through everything you need to consider with retention including three reasons why it’s getting harder and how it’s affected by competition, monopolies, and channel fatigue.
3. Unleash the Power of Pinterest
With 150 million monthly users, Pinterest has been an overlooked powerful tool for eCommerce entrepreneurs. If you want to boost traffic and win sales — Pinterest may be what you’re looking for. In fact, 93 percent of Pinterest users use the platform to plan purchases. Here’s how to tap into that potential.
4. Know Your Customers
The better you do, the easier it will be to determine how you can best help them. Here are ten simple actions that you should take to help build your business.
5. Write for a Living?
If you’re a writer, for your own site or your employer’s, there’s an opportunity to further hone your skills and become one of Copyblogger’s Certified Content Marketers. By joining the program, you’ll learn content strategies that deliver better results. Enrollment closes to new students on Wednesday, December 13, so get all the details today:
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thank you for your attention, and have a great weekend. ?