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As some of you know, we are pretty big fans of WordPress.
But is it the best way to start?
And if you are committed to using WordPress, can you build a profitable business around it?
It may come as a surprise to you that there are thousands upon thousands of digital entrepreneurs that have created a thriving business not only using WordPress but selling themes and plugins that support the product.
And in this episode, we cover the full spectrum with our very special guest, Andrew Norcross from Reaktiv Studios — a VIP WordPress studio specializing in WordPress custom development.
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“Learn from my mistakes, start with the Rainmaker Platform.” — Jason H.
Now here are this week’s resources to help you create, sell, and grow — curated by me and members of Digital Commerce Academy.
Do you want to submit a link for next week’s Digital Entrepreneur? Click here to suggest your link [Academy members only].
We’re Out Here!
Brian Gardner did his first ever Facebook Live this week, answering a variety of questions. If you want to learn more about StudioPress, design, and building themes, check out the replay of Brian’s Q&A.
The Path Oft-Traveled
Digital commerce is no get-rich-quick scheme. You know that as well as I do. But that doesn’t mean the path to success is hard to follow. It just requires commitment, hard work, and the humility to follow proven processes. Here are eight steps that work for all digital products.
Don’t Forget Multimedia
There are so many ways to leverage your expertise and enthusiasm for success with digital products. This article highlights a few digital products you’ve surely already considered … and a few you might not have.
Know, Like, Trust
“Content marketing allows you to tell stories that touch on each of these over time. Even more, your brand can be viewed as not only trustworthy, but generous. Even selfless.” Learn how to do it from Brian Clark.
Do the Ends Justify the Means?
“Some people might complain. They might not love it. But at the end of the day, they get results.” Look, I’m not saying you definitely should adopt these methods, but you should certainly know about them, and consider them.
Trim the Fat
“Good writing is about vigilance, among other things. And as marketers, one easy way to improve our writing is to try and weed out some of those bits of boilerplated guff and clichéd collateralese that are always hanging about ready to sneak their way back into our copy the moment we turn our backs.”
Profit is a Feature
“If it’s not making money, it’s not a good idea” – Sonia Simone at #DCS2016. See why Jason Fried agrees. [Submitted by Daniel Chohfi]
100,000+ New Subscribers? I’m Listening …
“It might seem like a simple task, but when you want to build a blog, there are so many things to do. If you are not focusing your energy on the most important things, it will take you ages before you get the desired result.”
The Two Ways to Get More Customers
If you want to grow, you need to expose more people to your message and then you need to convert more of those people into customers. Andy Crestodina has some advice on how to both.
I hope you find these resources to be useful, and that at least one of them helps you take a meaningful step forward during the course of the next week.
Thanks for your attention, and have a great weekend.