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    • How Collection Expansion Drove a 55% Surge in Organic Traffic

    3.6K+

    new kws in Q1

    +190%

    organic visibitlity

    to collections

    +55%

    organic sessions

    on collections

    SEO isn’t instant, but in just five months, optimizing 41 collection pages delivered over 3,600 new keyword rankings and nearly 24,000 new users.

    The Problem: Not Ranking for Head Terms like “Security Cameras” and “Video Doorbells”

    This global smart home brand had the products and brand recognition, but lacked the collection pages customers were actually searching for.

    It’s a familiar issue we uncover:

    The products exist. The collections don’t.

    Keyword mapping revealed a critical gap: high-intent search terms, such as “outdoor security cameras” and “video doorbells,” had no corresponding landing pages. Without these collections, users couldn’t find what they needed, and search engines had nothing to rank.

    The solution? Strategic collection expansion based on real search demand.

    The Fix: Expanding Head Term Coverage with (Missing) Collections

    Keyword Mapping

    We started with a deep audit of keyword opportunities and existing page coverage. Mapping revealed a clear misalignment between what users searched for and how the site was structured.

    Although the brand offered relevant products, it lacked the collection pages to capture that demand. This insight made the path forward clear: build the right pages to serve high-intent queries and scale organic growth.

    Collection Expansion

    We created and optimized 41 high-intent collection pages focusing on categories like “Security Cameras,” “Smart Home Devices,” and “Video Doorbells.” Each was structured with SEO best practices, aligned to user behavior, and integrated into site navigation for maximum visibility.

    On-Page Optimization

    Each existing collection page received refreshed on-page copy, SEO-friendly metadata, refined H1/H2 structures, and internal links to relevant product and category content. These enhancements provided the pages with better visibility in search and improved user engagement after they landed there.

    The Results: +190% Visibility and 3.6K New Keywords Powered by Collections

    Massive Organic Growth

    Non-Branded Search Surge

    Visibility That Scales

    Tech Client Organic Traffic to Collections
    Tech Client Organic Traffic Stats

    Takeaway: Collection Pages Built for How Your Customers Search

    If your product pages aren’t being found, the problem probably isn’t the product— it’s the structure.

    Keyword mapping reveals what your customers are searching for. Collection expansion ensures your site is built to meet that demand.

    For this DTC smart home brand, aligning structure with search intent delivered fast, measurable results, and built a foundation for long-term growth.

    Want to turn your products into traffic magnets? Let’s talk.

    Get more leads with less effort.

    If you want a steady flow of targeted leads, we’ve got a proven process for driving organic traffic and converting it into qualified leads.

    Take The Next Step