Articles by the DCP Team

  • Canonical Tag for SEO: Kill Duplicate Content, Save Your Rankings

    Canonical Tag for SEO: Kill Duplicate Content, Save Your Rankings

    Duplicate content is more than just a technical issue—it’s eating into your traffic. Whether it’s messy filters, multiple versions of the same product, or your CMS creating too many similar URLs, duplicate content is silently sapping your visibility in search. Search engines don’t want five versions of every page. When your site provides several versions…

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  • Optimizing Ecommerce Category Pages for SEO: 12 Tips for Increased Attention

    Optimizing Ecommerce Category Pages for SEO: 12 Tips for Increased Attention

    Whether you’re in the business of fashion ecommerce, selling travel suitcases, or peddling camera lenses, getting your customers’ eyeballs on your product should be at the top of your list of priorities. One of the most effective ways to capture that attention is through well-optimized category pages, also known as Product Listing Pages (PLPs). Think…

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  • Write Articles That Drive Business: 7 Steps to Attract and Convert

    Write Articles That Drive Business:  7 Steps to Attract and Convert

    There are two types of articles most businesses invest in. We’re here to talk about driving sales and how to write articles to do just that. But for 30 seconds, let’s switch gears.  No one ever admits to reading the end of a book first, but we’ve all done it. And the last time you…

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  • SEO for Ecommerce Product Pages: 14 Tips to Win Customers

    SEO for Ecommerce Product Pages: 14 Tips to Win Customers

    Want to know the secret to getting more eyes on your products? It all starts with the smart optimization of your ecommerce pages. Think of your online store as a physical shop window—every detail matters. From how you organize your products to how easily customers can find what they’re looking for, these elements boost your…

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  • How to Leverage Content Planning Tools for SEO Success

    How to Leverage Content Planning Tools for SEO Success

    Have you ever tried to run a content strategy without a plan? If so, I’m sorry for the tears, migraines, and small-to-medium fires that invariably sprouted around your office. The truth is that without a structured plan, things fall apart quickly. Disorganization, last-minute scrambles, and missed opportunities become the norm. Maintaining consistency becomes impossible, and…

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