Articles

  • Business Blogging Guide: Get Results Without Perfectionism

    Business Blogging Guide: Get Results Without Perfectionism

    Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your B2C content marketing. If you delay publishing your writing — while you try to improve your content before anyone else reads…

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  • 10 Content Marketing Goals Worth Pursuing

    10 Content Marketing Goals Worth Pursuing

    Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content with perfect on-page…

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  • Executive Ghostwriting Guide: Amplify Your Brand Strategy

    Executive Ghostwriting Guide: Amplify Your Brand Strategy

    Have a moment to picture something a little unusual? Imagine your company’s message as a complex LEGO structure, each piece meticulously chosen and placed to create a masterpiece.  Then think of an executive ghostwriter as your expert builder, intentionally snapping together the perfect words to construct a message that is true to your vision and…

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