Expert Keyword Research Services = Maximum ROI
Focus your search traffic on results. DCP’s keyword research helps you capture valuable, high-intent keywords without the guesswork.
90% of pages get zero organic traffic.
The rest do keyword research.
More New Customers
“All our metrics are moving in the right direction, our average order value has increased, we have new customers…”
Chad Graue
Digital Marketing Director
Seven Sons
More Valuable Keywords
“With DCP, we’re winning extremely high-value keywords that capture what our marketplace wants – and dominating the top spots.“
Lyn Christian
Founder, SoulSalt
More Measurable Sales
“We’ve seen an increase in traffic and we’ve tripled our sales. I think we’re hanging out at just over $7,000 a month now in sales.”
Julie Francom
Co-founder
The VBAC Link
Targeted Keyword Research for Every Stage of Your Website’s Funnel
One size never fits all. This means your keywords must target the right audiences at every stage—whether they’re discovering your brand, comparing options, or ready to convert.
DCP’s approach maps each keyword with a specific funnel stage, helping you attract visitors who are primed to take the next step.
THE RIGHT KEYWORDS = BETTER RESULTS
Keywords That Drive Your Business Upward
Avoid SEO companies that promise “high-traffic keywords” but fail to align with your business goals. At DCP, our keyword research services put your ROI front and center.
We handpick winnable keywords based on impact, confidence, and ease by targeting the right intent.
Informational Keyword Research
Capture early interest by addressing the questions and concerns that your target audience is searching for.
Build awareness by answering common questions.
Educate and engage new visitors to nurture them into interested leads.
Showcase expertise in your industry to become a trusted resource.
Product Keyword Research
Reach comparison shoppers with keywords that target your products’ unique benefits and features.
Position your products as the best solution.
Attract comparison shoppers and showcase your unique value.
Guide visitors further down your funnel with solution-focused content.
Conversion-Focused Keyword Mapping
Connect high-intent, transactional keywords to optimized pages designed to convert.
Drive conversions by aligning intent with relevant pages.
Maximize ROI with keywords that bring ready-to-buy visitors.
Ongoing optimization to improve conversion rates and revenue growth.
Our Average Order Value Increased
“All our metrics are moving in the right direction, traffic is up, our bottom-of-funnel content is optimized, our average order value has increased.
Ultimately, we continue to see new customers thanks to DCP’s keyword research.”
Chad Graue
Digital Marketing Director, Seven Sons
KEYWORD RESEARCH SERVICES
From the SEO Experts Behind Copyblogger’s 8-Figure ARR
Copyblogger went from startup to 8-figures without spending a dime on ads—proof that the right keywords fuel growth.
Today, DCP applies that winning keyword strategy to help profitable businesses build steady, long-term traffic.
With an average 194% increase in traffic and 5,645+ articles published, you’re partnering with an SEO agency that knows how to build organic traffic that pays off.
Jon Nastor
Founder & Head of Strategy
Turning Keywords Into ROI Since 2006
Grow your business with organic search—our keyword research connects your business with the right audience for real, sustainable results.
KEYWORD PERFORMANCE INDICATORS
Rankings for Results—Not Vanity
High-traffic rankings are nice—but purposeful keyword rankings are how you drive results. Not sure where to begin? Here are the metrics we use to assess keyword research performance:
Organic Traffic Growth
Measure the lift in organic search traffic month-over-month, especially for high-intent keywords.
Improved Keyword Ranking
Track keyword rankings to see how many target keywords have moved into the top 10, top 5, or #1 position.
Organic Transaction Increase
Track the boost in transactions from organic search, directly linking keywords to sales.
Increase in Page One Keyword Rankings
Pushes more keywords to the top positions, strengthening search presence.
More Featured Snippet Wins
Identify any featured snippets won for target keywords, boosting visibility and topical authority.
Expansion in Referring Domains
Build up authority with new referring domains supporting targeted keywords and organic growth.
Conversion Rate on Target Pages
Measure the percentage of visitors taking action on optimized pages—whether it’s signing up, purchasing, or contacting.
Increased Click-Through Rate (CTR)
Monitor CTR for optimized pages to assess how well keywords and meta descriptions attract clicks from search results.
KEYWORD RESEARCH METHODS
How to Uncover Keywords as Unique as Your Business
The right keywords make all the difference. They shape your content strategy’s success—or failure—by directing what you create for searchers to see it.
If you’re doubting what to publish, our keyword research services help eliminate uncertainty.
With the right tools—and the methods to use them—you can stop second-guessing and confidently hit publish, knowing you’ve done it right.
Keywords by Search Intent
Keywords built around intent mean that searchers find what they need—learning, comparing, and deciding.
Competitive Gap Analysis
Don’t reinvent the wheel. Spot where your competitors fall short and fill in the gaps, reaching searchers they’re missing and putting your brand in front.
Niche Keyword Research
General terms won’t cut it. Niche keywords connect you with your most valuable audience—those looking for exactly what you offer.
Topical Authority Mapping
Become the go-to in your field. Mapping out topics boosts your search power and positions you as the trusted choice, capturing traffic that sticks with you.
How an Improved Content Strategy Tripled Revenue for These Online Course Creators
304%
increase in
monthly revenue
254%
increase in
organic traffic
370
new keywords
1st page of Google
I tried to do our own SEO.
“I tried to do our own SEO but we couldn’t get the reach we wanted. DCP gave us the keyword research that highlighted all the information our searchers were looking for.
Fast-forward three months, we’ve tripled our sales. I think we’re hanging out at just over $7,000 a month now in sales.”
Julie Francom
Co-founder, The VBAC Link
Answers to Common Questions About Keyword Research Services
1. What is keyword research in SEO?
Keyword research identifies the specific words and phrases your potential customers are searching for online.
By targeting these terms, your business can create content that aligns with user intent, reaching the right audience at the right time. In short, thorough keyword research is the backbone of SEO—critical for driving qualified, ROI-focused traffic to your site.
2. Which is the best tool for SEO keyword research?
Tools like Semrush, Ahrefs, and Google Keyword Planner each offer unique strengths, from identifying keyword opportunities to competitor analysis.
We use a blend of these industry-leading SEO tools to ensure our clients benefit from data-driven insights and a strategic edge.
3. What is the difference between SEO and keyword research?
SEO is a comprehensive approach to improving your website’s visibility in search engines. Keyword research is the foundation of that approach.
While SEO covers technical, on-page, and off-page elements, keyword research zeroes in on the specific search terms and user intent to attract the most relevant traffic. Think of it as step one in a successful SEO strategy.
4. How do I research keywords for Google SEO?
Effective keyword research involves more than just listing high-volume terms. It’s about understanding your audience and selecting keywords that match their intent.
Start with seed keywords related to your business, then use tools like Semrush to expand and filter for terms that strike the right balance between search volume and competition.
Or—let our team of SEO experts find the right keywords that make sense for your business.
5. How can DCP’s keyword research benefit an ecommerce business?
For ecommerce, keyword research needs to capture search intent at every stage—from discovery to purchase.
Our approach to ecommerce keyword research targets both informational and transactional keywords, guiding ready-to-buy customers to your product pages and boosting brand visibility at critical touchpoints.
It’s about reaching customers exactly when they’re most likely to convert.
6. What are the key steps in your keyword research services?
Our process goes beyond standard keyword lists. We take a methodical approach to uncover profitable opportunities, which includes:
1. Identifying primary keywords: Using seed keywords that capture the essence of your business.
2. Analyzing competitors: Reviewing top-performing keywords that your competitors rank for.
3. Refining keyword lists: Using tools and filters to prioritize high-impact, low-competition keywords.
4. Mapping keywords to content: Ensuring each keyword serves a specific role in driving engagement and conversions.
7. How does DCP find keywords that align with my business goals?
DCP conducts a tailored market and competitor analysis to select keywords that reflect your unique value and objectives.
Our focus is on keywords that connect to your goals, whether that’s increasing brand awareness, driving product sales, or attracting high-quality leads.
With a sharp eye on intent, we’re after terms that not only rank but also convert.
8. How does DCP approach keyword research differently?
We prioritize ROI over high-traffic vanity metrics.
At DCP, our keyword research service hones in on relevance and intent, focusing on terms that fuel real business outcomes.
It’s not about bringing just any traffic; it’s about targeting clicks that drive profitability and align with your audience’s needs.
Just look at some of the results we’ve delivered for profitable companies like yours:
1 . From 667 to 147,700 Monthly Visits for SoulSalt
2 . 3,532+ keywords in top 20 spots for ADD.org
3. 370 new keywords on the 1st page of Google for The VBAC Link
9. How often should keyword research be updated?
SEO is a moving target. We recommend updating your keyword research quarterly or whenever your market shifts significantly.
Regular updates keep your strategy in sync with evolving search behaviors and competitive trends, ensuring your content continues to attract qualified leads.
10. What is the role of search intent in keyword research?
Search intent—the “why” behind a query—dictates which keywords will convert.
DCP categorizes keywords by intent (informational, navigational, transactional) to ensure your content meets your audience’s needs, whether they’re researching, comparing, or ready to buy.
11. Can keyword research help improve my website’s ROI?
Yes. Our keyword research zeroes in on high-intent, transactional keywords—terms that bring traffic with a purpose.
By aligning keywords with specific conversion points on your site, we drive actions that matter: purchases, lead captures, and subscriptions.
Think we’re the right keyword research agency for your business? Our focus is on high-impact partnerships and we only work with 15 clients at a time. See if your business qualifies for our limited client roster—contact us here.
Grow Your Content With Confidence
We’re here to help you target keywords that grow your business. Whether it’s qualified leads or more sales, we align every keyword decision with your conversion goals.