Rank Higher, Sell Smarter with Shopify SEO services
When over 66% of clicks go to the top 3 search results, your business needs an edge. Our Shopify SEO services can help you rank higher, attract buyers, and boost conversions.
WIN BIG WITH SHOPIFY SEO
Shopify Gets You 80% There—but Is That Enough?
Shopify’s built-in tools are solid, but in competitive markets—where the stakes are high—basic SEO won’t cut it.
Our Shopify SEO services focus on the 20% that drives real results—strategies designed to help you to dominate search and win more customers.
From fixing technical details to amplifying your brand’s unique strengths, we’ll help you rise above the competition.
Ahrefs Insights from Shopify SEO Clients
Want Results Like This?
SHOPIFY SEO SERVICES
Optimize Your Shopify Website for Results
Behind every top-performing Shopify store is a blend of strategy, precision, and expertise. Our services are tailored to highlight what makes your brand unique while optimizing every element to convert visitors into loyal customers.
Here’s what goes into building Shopify SEO success stories:
SEO-Friendly Architecture
What’s That? We ensure your Shopify store’s metadata, URLs, and sitemaps are optimized for search engine visibility.
Why It Matters: A well-structured site helps Google index your pages faster and improves user navigation, which boosts rankings.
Product Snippet Structured Data
What’s That? Adding schema markup to your products for rich search results.
Why It Matters: This makes your products stand out in search with star ratings, pricing, and availability directly on the search results page
Category & Product Page Optimization
What’s That? We customize your product descriptions, images, and layouts to maximize conversion rates.
Why It Matters: It ensures customers stay engaged, find what they’re looking for, and are encouraged to make purchases.
Topical Authority Mapping
What’s That? We analyze your niche and create interconnected content clusters tailored to your best-performing categories and products.
Why It Matters: By linking product pages, blog content, and FAQs, we establish your store as the go-to resource in your industry, driving more organic traffic and building customer trust.
Content Creation for Shopify
What’s That? We craft keyword-optimized blogs, guides, and FAQs tailored to your products.
Why It Matters: High-quality content improves rankings, attracts targeted traffic, and answers your customers’ questions.
Internal Linking Optimization
What’s That? We strategically link between pages to guide users and distribute SEO authority.
Why It Matters: This enhances user experience and strengthens search engine signals across your online store.
Competitor Gap Analysis
What’s That? We uncover untapped opportunities in your competitors’ SEO strategies—such as keywords they’re not targeting, high-potential backlinks they’ve missed, and content they’ve yet to optimize.
Why It Matters: Filling these gaps ensures your Shopify store captures valuable search traffic that they’re leaving on the table.
Redirect Optimization
What’s That? We implement clean, SEO-friendly redirects for discontinued products, old pages, or outdated URLs on your Shopify store.
Why It Matters: Broken links don’t just frustrate your customers—they harm your SEO performance. Search engines penalize sites with poor navigation and dead ends, which can lead to lower rankings and lost traffic.
Ready to Dominate Search with DCP?
SHOPIFY SEO AGENCY
SEO is Our DNA
If there’s one thing we excel at, it’s connecting the dots between what searchers want and what business owners need to push the needle in a profitable direction.
We’ve done it all—sold courses, driven millions of organic visitors, and launched products that generated eight figures in annual revenue.
Now, you can access our knowledge and grow your Shopify store with SEO services that deliver sustainable results from search.
Jon Nastor
Founder & Head of Strategy
Want an SEO Partner that Knows Eight-Figure Growth?
We’ve spent years perfecting SEO methodologies that drive traffic, grow revenue, and build businesses from the ground up. Get those same tactics for your Shopify store today.
3 COMMON SHOPIFY SEO ISSUES
Shopify is Great, But Far from Perfect
ISSUE #1
Shopify’s Duplicate Product Page URLs
Duplicate content is a well-known SEO killer, and Shopify’s default setup can accidentally create this problem.
By default, Shopify generates two different URLs for every product:
Direct URL:
https://yoursite.com/products/red-hat
Collection-aware URL:
https://yoursite.com/collections/hats/red-hat
While Shopify adds a canonical tag to signal search engines to prioritize the Direct URL, the Collection URL still gets linked internally.
This prevents link equity from passing properly and can confuse search engines about which URL to rank. A technical SEO audit can help you identify duplicate URLs across your Shopify store and prioritizes which ones to fix.
Shopify’s rigid URL structure creates limitations that can negatively impact SEO when not optimized correctly.
Every product and collection URL must include the platform’s default subfolders—/products/ and /collections/—which cannot be removed or customized.
This mandatory hierarchy can clutter your URLs and make them less intuitive for search engines and shoppers.
Shopify’s URL restrictions may feel limiting, but with the right strategy, you can simplify your structure and make your URLs a powerful SEO tool.
ISSUE #2
Shopify’s Restricted URL Structures
ISSUE #3
Page Speed Problems
Google has made it clear—site speed directly impacts your SEO and shopping experience.
On Shopify, slow load times are often caused by unoptimized media files, excessive third-party apps, or bloated scripts.
Even small delays in load time can lead to higher bounce rates, lower conversions, and drops in rankings. Our Shopify SEO services address these issues to keep your site running fast and engaging for visitors.
Shopify Website Optimization Checklist
Most Shopify users rely solely on built-in tools—and that’s okay. But leaving even one box unchecked can be the difference between a good store and a great one. Here’s how we refine and optimize every aspect of a Shopify site for maximum impact.
Optimize category and product pages for keywords and conversions
Improve site speed and mobile responsiveness
Ensure clean and crawlable site architecture
Integrate customer reviews to improve trust and rankings
Continuously update and expand your content library
Address duplicate content issues immediately to avoid SEO penalties
Use structured data (schema) for enhanced visibility
Monitor performance metrics and adjust strategies quarterly
Set up redirects for out-of-stock products that are never coming back
Ready to Dominate Search with DCP?
How Seven Sons Boosted Their Year-Over-Year Revenue by 121%
55.2%
increase in
revenue
101.7%
increase in
organic traffic revenue
121.8%
increase in revenue per organic user
Selling Out Is Our #1 Issue
“Working with DCP resulted in some unexpected and happy-to-have pain points. We often find ourselves selling out of products or seeing a significant spike in sales for specific items.
It’s clear that DCP knows what they’re doing. When I see the monthly reports showing increased traffic and demand… I know exactly what’s causing it.”
Chad Graue
Digital Marketing Director, Seven Sons
Answers to Common Questions About Shopify SEO Services
1. What is Shopify SEO?
Shopify SEO is the process of optimizing your Shopify store to rank higher in search engines like Google. It involves improving your store’s structure, optimizing product pages, and targeting high-value keywords to increase visibility, attract more traffic, and boost sales.
Want to learn more about this? Check out our guide on how to optimize your store’s technical SEO.
2. Is Shopify Any Good for SEO?
Shopify is a powerful ecommerce platform with built-in SEO features like customizable meta tags, auto-generated sitemaps, and mobile-friendly designs.
While it doesn’t offer the same flexibility as platforms like WordPress, Shopify can absolutely deliver strong SEO results.
All it takes is the right D2C ecommerce strategies to make it work—such as technical audits, intent mapping, content creation, and external link building.
If you’re unsure where to start, we’re here to help.
3. What’s the Difference Between Shopify SEO and WordPress SEO?
While Shopify is tailored for ecommerce with built-in tools like product-focused metadata, WordPress offers more flexibility for content-driven SEO:
➔ Shopify SEO: Focuses on ecommerce-specific optimizations, such as product descriptions, categories, and collections.
➔ WordPress SEO: Allows for deeper customization, especially for blogs and content-heavy websites, with a vast library of SEO plugins like Yoast and RankMath.
For a side-by-side comparison, check out this detailed breakdown of Shopify vs. WordPress SEO to see how each platform stacks up for ecommerce success.
4. How Much Does Shopify Services Cost?
Shopify SEO costs vary based on your store size, niche, and customization needs. Smaller stores may require only foundational optimizations, while larger ecommerce businesses often benefit from advanced strategies like technical audits, category page optimization, and content marketing.
At Digital Commerce Partners, we tailor our Shopify SEO services to meet your unique goals, ensuring measurable results and a strong ROI.
Think we’re a good match? Contact us for a personalized consultation and pricing details.
5. How long does it take to see results with Shopify SEO?
Shopify SEO is a long-term investment that requires persistence and strategy. Typically, you can expect to see noticeable changes in rankings within 3-6 months and more significant growth in organic traffic and sales within 6-12 months.
Curious about the full process? Explore our guide on SEO timelines and strategies for a month-by-month look at what to expect.
Stay Ahead of Your Competitors with Shopify SEO
Your competitors know the value of being found first. Stop watching them win and start building your brand to the top with DCP’s results-focused Shopify SEO services.