Preserves Original URL Rankings
Unlike 301 redirects, 302s tell search engines the move is temporary, keeping rankings with the original URL.
Common Implementation Mistakes
Many sites accidentally use 302s for permanent moves, causing SEO issues and ranking confusion over time.
Technical Setup Requirements
Proper 302 implementation requires correct HTTP status codes and server configuration to avoid indexing problems.
Search Engine Interpretation
Google and other search engines may eventually treat long-standing 302s as permanent redirects, transferring rankings.
Ecommerce Use Cases
Temporary redirects work well for seasonal campaigns, A/B testing, and maintenance pages without losing product page authority.
Performance Impact Considerations
Multiple redirect chains slow page speed and can hurt user experience, especially on mobile devices.
When should you use a 302 redirect instead of a 301?
Use 302 redirects for temporary moves like maintenance, testing, or seasonal campaigns where the original URL will return.
Do 302 redirects pass link equity like 301 redirects?
302 redirects typically don't pass full link equity, as search engines expect the original URL to return.
Can too many 302 redirects hurt SEO performance?
Yes, excessive 302 redirects create crawl inefficiencies and can confuse search engines about which URL to index.
How long can you keep a 302 redirect active?
There's no set limit, but long-term 302s may eventually be treated as permanent redirects by search engines.
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301 Redirect
A permanent server-side redirect that passes nearly all link equity from the original URL to the destination. Essential for preserving SEO value during site migrations, URL changes, and domain consolidations.
Follow
The default directive for links, indicating search engines should crawl the linked page and pass link equity. A followed link transfers ranking signals from the source page to the destination.
Google News
Google's dedicated news aggregation service that surfaces timely articles from approved publishers. Inclusion in Google News can drive significant traffic spikes and requires adherence to Google's news content policies.
Algorithm Change
An update or modification to a search engine's ranking algorithm. Changes can range from minor daily adjustments to major core updates that significantly reshape search results and traffic patterns across the web.
Related Glossary Terms
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