AI Mode
Google's conversational search interface that uses generative AI to provide detailed, synthesized answers to complex queries. AI Mode represents a shift from traditional link-based results toward AI-generated responses.
Entity-Based SEO
An optimization strategy focused on establishing your brand as a recognized entity in knowledge graphs and AI models. For ecommerce brands, entity signals determine whether LLMs cite you or your competitors when answering buyer queries.
Prompt Injection
A technique where crafted text in web content attempts to manipulate AI model responses. Prompt injection represents both a security concern for AI search systems and an emerging consideration in AI search optimization.
Retrieval-Augmented Generation
An AI architecture that enhances language model responses by retrieving relevant information from external sources before generating answers. RAG is used in AI search features to ground responses in current, factual web content.
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