What is Caching?
Caching is a web performance technique that temporarily stores copies of website files in various locations to reduce load times and server requests. It improves site speed by serving stored resources instead of requesting them from the origin server each visit.
Ecommerce SEO Glossary > Technical SEO > Caching
What You Need to Know about Caching
Browser Caching Improves Load Speed
Browser cache stores images, CSS, and JavaScript files locally, reducing download requirements and significantly improving page load times for returning visitors.
Server-Level Caching Reduces Database Load
Server caching stores generated page content and database queries in memory, reducing server processing time and resource consumption for high-traffic sites.
HTTP Headers Control Cache Behavior
Cache-Control and Expires headers specify how long resources remain fresh, with max-age values determining cache duration in seconds.
CDN Caching Speeds Global Delivery
Content Delivery Networks cache site resources across global servers, delivering content from locations nearest to users for reduced latency.
Mobile Performance Benefits Significantly
Caching reduces bandwidth usage and improves performance for mobile users who often experience slower connections and limited data plans.
WordPress Plugins Simplify Implementation
Caching plugins like WP Rocket and W3 Total Cache automate cache setup and management without requiring technical server configuration skills.
Frequently Asked Questions about Caching
1. How does caching improve SEO rankings?
Caching improves site speed, which is a Google ranking factor. Faster sites typically experience lower bounce rates and better user engagement.
2. What files should be cached longest?
Static assets like images, CSS, and JavaScript files can be cached for longer periods using max-age values of one year.
3. Can caching cause outdated content issues?
Yes, aggressive caching can serve stale content. Use cache-busting techniques with versioned filenames or shorter cache times for frequently updated content.
4. How do I clear cached files?
Clear browser cache through browser settings, clear server cache through hosting control panels, or use cache-busting query parameters for immediate updates.
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