What is Code to Text Ratio?
Code To Text Ratio is the percentage of actual text content compared to HTML code on a webpage. A healthy ratio typically ranges from 15-70%, indicating good content density and user experience.
Ecommerce SEO Glossary > On-Page SEO > Code to Text Ratio
What You Need to Know about Code to Text Ratio
Content Density Impacts Rankings
Pages with higher text ratios often rank better because they provide more valuable content for users and search engines.
User Experience Correlation
Higher code-to-text ratios can indicate bloated code that slows page loading and hurts user experience metrics.
Mobile Performance Factor
Excessive code relative to content can significantly impact mobile page speed and Core Web Vitals scores.
Ecommerce Considerations
Product pages need balanced ratios – enough descriptive content while maintaining clean code for fast loading and conversions.
Technical Audit Priority
Low ratios often reveal opportunities to reduce unnecessary code, compress CSS/JavaScript, and improve site architecture.
Content Strategy Integration
Optimizing ratios requires balancing rich content creation with technical performance for both users and search engines.
Frequently Asked Questions about Code to Text Ratio
1. How do I calculate my page’s code to text ratio?
Use SEO tools like Screaming Frog or online calculators that analyze your HTML and extract visible text content.
2. What’s considered a good code to text ratio?
Most SEO experts recommend 15-70%, but prioritize user experience and page performance over hitting specific ratio targets.
3. Does a low ratio always hurt SEO performance?
Not necessarily – highly functional pages with minimal text but excellent UX can still rank well if they serve user intent.
4. Should I remove code to improve my ratio?
Focus on removing unnecessary code and optimizing existing code rather than arbitrarily cutting functionality for ratio improvement.
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