What is Cornerstone Content?
Cornerstone content is a website’s most important, comprehensive articles that target primary keywords and serve as authoritative resources on core topics.
Ecommerce SEO Glossary > On-Page SEO > Cornerstone Content
What You Need to Know about Cornerstone Content
Strategic Topic Selection
Choose subjects that align with business goals and represent your strongest expertise areas.
Comprehensive Coverage
Create in-depth content that thoroughly addresses the topic from multiple angles and user perspectives.
Internal Link Hub
Use cornerstone content as the central linking point for related subtopic pages throughout your site.
Regular Updates Required
Maintain accuracy and relevance by refreshing content quarterly with new information and insights.
SEO Optimization Priority
Apply advanced on-page optimization techniques including schema markup and technical performance enhancements.
Cross-Platform Promotion
Amplify reach through social media, email campaigns, and partnerships to maximize visibility and backlinks.
Frequently Asked Questions about Cornerstone Content
1. How often should cornerstone content be updated?
Review quarterly and update when significant industry changes occur or new data becomes available.
2. What makes content qualify as cornerstone material?
Content must be comprehensive, target primary keywords, and represent topics central to your business expertise.
3. How many cornerstone pieces should a website have?
Typically 5-10 pieces covering your main business topics, depending on site size and industry scope.
4. Should cornerstone content target competitive keywords?
Yes, these pages should target your most important commercial keywords where you want to establish authority.
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