What is Customer Journey?
Customer journey is the complete sequence of touchpoints and experiences a potential customer has with your brand from initial awareness to post-purchase advocacy.
Ecommerce SEO Glossary > General SEO > Customer Journey
What You Need to Know about Customer Journey
Search Intent Mapping
Different journey stages require targeting distinct keyword types from informational queries to transactional commercial terms.
Content Funnel Strategy
Create content that addresses specific needs at awareness, consideration, and decision stages of the buying process.
Touchpoint Optimization
Ensure each interaction point provides value and guides prospects naturally toward the next stage.
Cross-Channel Integration
Align SEO efforts with email, social media, and paid advertising to create cohesive customer experiences.
Conversion Path Analysis
Track how organic search visitors move through your site and identify optimization opportunities for better conversions.
Post-Purchase Engagement
Develop content that supports existing customers and encourages repeat purchases and referrals through search.
Frequently Asked Questions about Customer Journey
1. How does SEO fit into the customer journey?
SEO captures customers at every stage through targeted content that matches their specific search intent and needs.
2. What keywords target different journey stages?
Awareness stage uses “how to” terms, consideration uses comparison keywords, decision stage uses brand and product names.
3. How do I measure customer journey effectiveness?
Track metrics like assisted conversions, multi-touch attribution, and customer lifetime value from organic search traffic.
4. Should landing pages target specific journey stages?
Yes, create dedicated pages that address specific customer needs and questions at each journey phase.Retry
Explore More EcommerCe SEO Topics
Related Terms
Let’s Talk About Ecommerce SEO
If you’re ready to experience the power of strategic ecommerce seo and a flood of targeted organic traffic, take the next step to see if we’re a good fit.