What is DA?


What You Need to Know about DA

Higher DA Indicates Stronger Link Profile

Websites with higher DA scores typically have more authoritative backlinks and stronger overall link profiles that search engines value.

DA Is Relative to Competition

DA scores are most useful when comparing websites within the same industry or niche rather than absolute ranking predictors.

DA Changes With Algorithm Updates

Moz regularly updates DA calculations, which can cause score fluctuations that don’t necessarily reflect actual ranking changes.

Focus on DA Trends Over Individual Scores

Track DA movement over time rather than obsessing over specific numbers, as consistent upward trends matter more than single scores.

Build Quality Links to Improve DA

Earning high-quality backlinks from authoritative domains naturally increases DA scores over time through improved link equity.

DA Doesn’t Guarantee Rankings

Higher DA sites don’t automatically outrank lower DA competitors, as Google uses hundreds of ranking factors beyond link authority.


Frequently Asked Questions about DA

1. What’s considered a good DA score?

DA scores above 50 are generally strong, but competitiveness varies by industry and should be compared against direct competitors.

2. How often does DA get updated?

Moz updates DA scores approximately once per month, though the exact timing can vary based on their crawling and processing schedule.

3. Why did my DA score drop suddenly?

Sudden DA drops often result from Moz algorithm updates rather than actual ranking changes, so check if competitors experienced similar fluctuations.

4. Should I focus on improving my DA score?

Focus on earning quality backlinks for business reasons rather than chasing DA scores, as genuine link building naturally improves DA over time.


Explore More EcommerCe SEO Topics

Related Terms

Ahrefsbot

Ahrefs’ web crawler that indexes websites to build backlink databases and provide SEO metrics for analysis

AhrefsBot

PA

Page Authority (PA) predicts a page’s ranking potential on a 1-100 scale based on link equity and other signals developed by Moz.

PA

URL Rating

URL Rating measures backlink strength on a 0-100 scale, evaluating both quantity and quality of links to assess a page’s authority.

URL Rating

Ahrefs

Conversational search interface allowing natural language queries that requires optimization for question-based and long-tail keywords

Ahrefs


Let’s Talk About Ecommerce SEO

If you’re ready to experience the power of strategic ecommerce seo and a flood of targeted organic traffic, take the next step to see if we’re a good fit.