What is Digital PR?


What You Need to Know about Digital PR

Media Relationship Building

Cultivating connections with journalists and editors in your industry increases coverage opportunities and link-earning potential.

Data-Driven Content Creation

Original research, surveys, and industry reports provide compelling story angles that journalists want to cover and link to.

Brand Mention Monitoring

Tracking unlinked brand mentions allows you to request links from existing coverage, converting mentions into valuable backlinks.

Crisis Management Integration

Digital PR strategies help protect brand reputation in search results while maintaining link-building momentum during challenging periods.

Authority Building Through Expertise

Positioning executives as industry thought leaders through expert commentary and speaking opportunities attracts high-quality editorial links.

Competitive Advantage Through Newsjacking

Quickly responding to trending industry news with expert insights can earn immediate coverage and links from multiple publications.


Frequently Asked Questions about Digital PR

1. How does digital PR differ from traditional link building?

Digital PR focuses on earning editorial coverage through newsworthy content rather than directly requesting links from websites.

2. What makes content suitable for digital PR campaigns?

Content should be original, newsworthy, data-driven, or provide unique industry insights that journalists find valuable for their audiences.

3. How do you measure digital PR success beyond backlinks?

Track brand mention growth, domain authority increases, referral traffic from coverage, and improvements in branded search visibility.

4. Can digital PR work for small businesses without PR budgets?

Yes, through local newsjacking, industry expert positioning, and creating compelling local data stories that appeal to regional publications.


Explore More EcommerCe SEO Topics

Related Terms

Nofollow Link

Hyperlink with nofollow attribute instructing search engines to ignore it for authority transfer and ranking calculations.

Nofollow Links

Spam

Manipulative SEO tactics that violate search engine guidelines, resulting in penalties and lost rankings when detected.

Spam

.gov Links

Backlinks from government websites (.gov domains) come with high authority and trust due to official status

.gov Links

Unnatural Link

Unnatural links violate Google’s guidelines by manipulating search rankings rather than being earned editorially.

Unnatural Link


Let’s Talk About Ecommerce SEO

If you’re ready to experience the power of strategic ecommerce seo and a flood of targeted organic traffic, take the next step to see if we’re a good fit.