What is Digital PR?
Digital PR combines traditional public relations with SEO strategy to earn high-quality backlinks and brand mentions from authoritative publications. This approach focuses on creating newsworthy content and building relationships with journalists to secure coverage that drives both brand awareness and search rankings.
Ecommerce SEO Glossary > Off-Page SEO > Digital PR
What You Need to Know about Digital PR
Media Relationship Building
Cultivating connections with journalists and editors in your industry increases coverage opportunities and link-earning potential.
Data-Driven Content Creation
Original research, surveys, and industry reports provide compelling story angles that journalists want to cover and link to.
Brand Mention Monitoring
Tracking unlinked brand mentions allows you to request links from existing coverage, converting mentions into valuable backlinks.
Crisis Management Integration
Digital PR strategies help protect brand reputation in search results while maintaining link-building momentum during challenging periods.
Authority Building Through Expertise
Positioning executives as industry thought leaders through expert commentary and speaking opportunities attracts high-quality editorial links.
Competitive Advantage Through Newsjacking
Quickly responding to trending industry news with expert insights can earn immediate coverage and links from multiple publications.
Frequently Asked Questions about Digital PR
1. How does digital PR differ from traditional link building?
Digital PR focuses on earning editorial coverage through newsworthy content rather than directly requesting links from websites.
2. What makes content suitable for digital PR campaigns?
Content should be original, newsworthy, data-driven, or provide unique industry insights that journalists find valuable for their audiences.
3. How do you measure digital PR success beyond backlinks?
Track brand mention growth, domain authority increases, referral traffic from coverage, and improvements in branded search visibility.
4. Can digital PR work for small businesses without PR budgets?
Yes, through local newsjacking, industry expert positioning, and creating compelling local data stories that appeal to regional publications.
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