What is Directory?
A website directory is a curated collection of websites organized by topic, industry, or location that provides backlinks and potential referral traffic to listed sites.
Ecommerce SEO Glossary > Off-Page SEO > Directory
What You Need to Know about Directory
Quality Over Quantity Matters
Focus on reputable, well-maintained directories rather than submitting to every available option for better link value.
Industry-Specific Directories Provide Value
Niche directories relevant to your business often carry more weight than general directories.
Local Directories Boost Geographic Relevance
Geographic directories help establish local authority and improve local search visibility.
Avoid Low-Quality Link Farms
Steer clear of directories that accept any site without review or charge excessive submission fees.
Editorial Review Indicates Quality
Directories with human editors typically provide more valuable backlinks than automated submissions.
Paid Doesn’t Always Mean Better
Some free, well-established directories offer more SEO value than paid directory submissions.
Frequently Asked Questions about Directory
1. Are directory submissions still effective for SEO?
Yes, but focus on high-quality, relevant directories rather than mass submissions to low-quality sites.
2. How do I identify quality directories?
Look for editorial review processes, established domain authority, and relevant categories for your industry.
3. Should I pay for directory listings?
Only if the directory has strong domain authority and editorial standards. Free quality directories often work better.
4. How many directories should I submit to?
Focus on 10-20 high-quality, relevant directories rather than hundreds of low-quality options.
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