B2B
Business-to-business commerce where companies sell products or services to other businesses. B2B ecommerce SEO typically involves longer sales cycles, complex buying committees, and content strategies targeting multiple stakeholders.
B2C
Business-to-consumer commerce where companies sell directly to individual end users. B2C ecommerce SEO focuses on product page optimization, shopping intent keywords, and conversion-focused content strategies.
Backorder SEO
SEO strategies for managing product pages when items are temporarily out of stock. Proper backorder handling preserves page authority and rankings rather than removing pages or showing errors that waste accumulated SEO value.
E-Commerce
The buying and selling of goods and services over the internet. Ecommerce SEO focuses on optimizing product pages, category pages, and shopping experiences to drive organic traffic that converts into sales.
Lead
A potential customer who has shown interest in a product or service, typically by providing contact information. In ecommerce SEO, lead generation focuses on capturing organic traffic through informational content and converting visitors into prospects.
Merchant Center Feed Optimization
Optimizing product data feeds submitted to Google Merchant Center for better visibility in Google Shopping results. Feed optimization includes accurate titles, descriptions, pricing, availability, and product categorization.
Product Schema
Structured data markup that provides search engines with detailed product information including price, availability, reviews, and specifications. Product schema enables rich results in SERPs, increasing visibility and click-through rates for ecommerce pages.
Qualified Lead
A prospect who has been evaluated and meets specific criteria indicating they are likely to become a customer. SEO-driven qualified leads typically convert at higher rates because organic content pre-educates visitors before contact.
Return on Investment
A performance metric measuring the profitability of an investment relative to its cost. SEO ROI is measured by comparing organic traffic revenue and lead value against the cost of SEO services and content production.
Other Categories
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