B2B
Business-to-business commerce where companies sell products or services to other businesses. B2B ecommerce SEO typically involves longer sales cycles, complex buying committees, and content strategies targeting multiple stakeholders.
B2C
Business-to-consumer commerce where companies sell directly to individual end users. B2C ecommerce SEO focuses on product page optimization, shopping intent keywords, and conversion-focused content strategies.
Conversion
When a website visitor completes a desired action, such as making a purchase, submitting a form, or signing up for a newsletter. Conversion optimization ensures organic traffic translates into measurable business outcomes.
Conversion Rate
The percentage of visitors who complete a desired action on a website. Optimizing conversion rates ensures that organic traffic improvements translate directly into revenue and business growth.
Conversion Rate Optimization
The systematic process of increasing the percentage of visitors who take desired actions on a website. CRO complements SEO by ensuring the traffic generated from organic search delivers maximum business value.
Customer Journey
The complete path a customer takes from initial awareness through purchase and beyond. Understanding the customer journey helps align content strategy with different search intents at each stage of the buying process.
E-Commerce
The buying and selling of goods and services over the internet. Ecommerce SEO focuses on optimizing product pages, category pages, and shopping experiences to drive organic traffic that converts into sales.
Lead
A potential customer who has shown interest in a product or service, typically by providing contact information. In ecommerce SEO, lead generation focuses on capturing organic traffic through informational content and converting visitors into prospects.
Product Schema
Structured data markup that provides search engines with detailed product information including price, availability, reviews, and specifications. Product schema enables rich results in SERPs, increasing visibility and click-through rates for ecommerce pages.
Qualified Lead
A prospect who has been evaluated and meets specific criteria indicating they are likely to become a customer. SEO-driven qualified leads typically convert at higher rates because organic content pre-educates visitors before contact.
Return on Investment
A performance metric measuring the profitability of an investment relative to its cost. SEO ROI is measured by comparing organic traffic revenue and lead value against the cost of SEO services and content production.
Taxonomy SEO
Optimizing a website's category and tagging structure for maximum search visibility. Taxonomy SEO ensures category pages target valuable keywords, maintain clean URL structures, and avoid duplicate content from overlapping classifications.
Other Categories
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