What is Footer Link?


What You Need to Know about Footer Link

Strategic Site Navigation

This navigation element helps users find essential pages from anywhere on your site. Well-organized footer links improve user experience and reduce bounce rates.

Internal Linking Value

Sitewide footer placement distributes link equity across important pages. Focus on high-value pages like top categories, about pages, and conversion-focused content rather than excessive linking.

Avoid Footer Spam Penalties

Excessive keyword-rich anchor text or irrelevant links in footers can trigger manual penalties. Keep footer links relevant, natural, and limited to genuinely useful pages.

Mobile Footer Optimization

Mobile users often scroll to footers for contact and policy information. Design mobile footers with clear tap targets and organized link groups for better mobile experience.

Ecommerce Footer Essentials

Online stores should include links to shipping policies, return information, customer service, and trust signals. These elements reduce purchase anxiety and support conversion optimization.

Crawl Efficiency Considerations

Search engine crawlers follow footer links across your entire site. Limit footer links to 50-75 to maintain crawl budget efficiency and prioritize important pages.


Frequently Asked Questions about Footer Link

1. Do footer links pass the same SEO value as body content links?

Footer links pass link equity but typically carry less weight than contextual body links. Search engines recognize the navigational purpose and value them accordingly for site architecture.

2. How many links should I include in my website footer?

Aim for 50-75 total links maximum. Focus on essential pages like contact information, key policies, top categories, and important site sections rather than comprehensive site navigation.

3. Are keyword-rich footer links considered manipulative by Google?

Excessive keyword optimization in footer anchor text can trigger penalties. Use natural, descriptive text like “Shipping Policy” or “Contact Us” instead of keyword-stuffed phrases targeting rankings.

4. Should ecommerce sites link to all product categories in the footer?

Link to top-level categories only. Listing every subcategory creates bloated footers that dilute link equity and harm user experience. Prioritize your most important category pages.


Explore More EcommerCe SEO Topics

Related Terms

First Link Priority

SEO principle where Google primarily uses anchor text from the first link when multiple links on a page target the same URL.

First Link Priority

WordPress

WordPress is a popular CMS that requires proper SEO optimization to perform well in search results and avoid technical issues.

WordPress

Above the Fold

Above the Fold refers to content visible without scrolling that impacts user engagement and search engine content evaluation.

Above the Fold

Open Graph Meta Tags

Open Graph tags control how your content appears when shared on social platforms, specifying the title, description, and preview image displayed in posts.

Open Graph Meta Tags


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