What is Guestographic?
Guestographics are link building campaigns where you create original infographics or data visualizations, then reach out to relevant websites offering the graphic for publication in exchange for attribution and a backlink to your site.
Ecommerce SEO Glossary > Off-Page SEO > Guestographic
What You Need to Know about Guestographic
High-Quality Visual Assets Required
This strategy depends on producing compelling, data-driven infographics that sites actually want to publish. Low-quality graphics rarely earn placements or links.
Targeted Outreach Drives Results
Success comes from identifying sites covering your topic that regularly publish visual content, then personalizing pitches explaining why your graphic fits their audience.
Attribution Links Build Authority
Sites publishing your infographic typically include source attribution with a link back to your domain, creating natural backlinks that pass authority and referral traffic.
Content Promotion Beyond Initial Outreach
Effective guestographic campaigns continue promoting the asset across social media, industry forums, and content aggregators to maximize visibility and link opportunities.
Resource Investment vs. Scale
Creating professional infographics requires design expertise and data research, making this more resource-intensive than text-based outreach but potentially more scalable through republication.
Tracking Performance and Placements
Monitor where your infographics get published, which links you earn, and referral traffic patterns to measure ROI and refine future campaigns.
Frequently Asked Questions about Guestographic
1. How is a guestographic different from regular guest posting?
Guestographics provide visual content assets that sites publish, while guest posts are full articles you write. Graphics often get shared more widely and earn multiple placements from one asset.
2. What makes an infographic effective for link building?
Strong guestographics present original data or unique perspectives on topics your target sites cover, with professional design that enhances shareability and publisher interest.
3. Should I include embed codes with my infographics?
Yes, providing embed codes with pre-formatted attribution links makes it easier for publishers to use your graphic correctly and ensures you receive proper backlink credit.
4. How do I find sites that might publish my infographic?
Search for sites in your niche that regularly publish infographics or visual content, then verify they accept contributed graphics before crafting personalized outreach pitches.
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