What is HTML?


What You Need to Know about HTML

Semantic HTML for Content Meaning

Semantic tags like

,

Heading Hierarchy Standards

Proper heading structure uses a single

for the main topic, followed by

through

tags in logical order. This hierarchy helps search engines identify primary topics and subtopics while improving accessibility for screen readers.

Clean Code for Crawl Efficiency

Bloated HTML with excessive inline styles, unnecessary divs, or commented-out code increases file size and slows crawling. Clean, minimal markup improves page speed and helps search crawlers process content more efficiently within crawl budgets.

HTML Validation Impact

Valid HTML that follows W3C standards prevents rendering errors that could hide content from search crawlers. While minor validation errors rarely cause ranking problems, major structural issues can prevent proper content indexing.

Alt Attributes for Images

Image alt attributes provide text descriptions that search engines use to understand visual content. These descriptions improve image search visibility and accessibility while providing context when images fail to load.



Long-Form Content

Long-form content is comprehensive material exceeding 1,500-2,000 words that explores topics in depth, helping sites rank for competitive keywords.

Long-form content

First Link Priority

SEO principle where Google primarily uses anchor text from the first link when multiple links on a page target the same URL.

First Link Priority

Content Gap Analysis

A systematic process of identifying content opportunities by analyzing competitor rankings versus your own site’s coverage.

Content Gap Analysis


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