What is Link Explorer?


What You Need to Know about Link Explorer

Tracks Backlink Profile Growth

The tool monitors how many backlinks and linking domains a site has over time, revealing whether link building efforts are working and how quickly authority is accumulating.

Calculates Domain and Page Authority

Link Explorer provides Moz’s proprietary Domain Authority and Page Authority scores that predict ranking potential based on backlink profile strength, helping prioritize which sites to target for links.

Identifies Link Sources and Quality

The tool shows which websites link to any domain, along with metrics indicating link quality like domain authority, spam score, and whether links are followed or nofollowed.

Analyzes Anchor Text Distribution

Link Explorer reveals what anchor text appears in backlinks, helping identify over-optimization risks where too many exact-match anchors might trigger spam signals.

Enables Competitive Link Analysis

By examining competitor backlink profiles, the tool uncovers where competitors earn links, revealing outreach targets and content strategies that successfully attract backlinks in your industry.

Discovers Link Building Opportunities

The tool’s link intersect feature finds sites that link to multiple competitors but not to you, identifying high-potential outreach targets likely to be receptive to quality content.


Frequently Asked Questions about Link Explorer

1. How accurate is Link Explorer’s backlink data?

Link Explorer has a substantial link index but no tool captures every backlink. Cross-reference with Ahrefs and Semrush for comprehensive analysis, as each tool discovers different links.

2. What’s a good Domain Authority score?

DA is relative to your competition—50 might be strong in some niches but weak in others. Focus on improving your score over time rather than hitting arbitrary targets.

3. Should you monitor competitor links regularly?

Yes, monthly reviews reveal new link sources competitors acquire, helping identify emerging opportunities and tactics working in your market before they become saturated.

4. Can Link Explorer help disavow bad links?

The tool identifies potentially spammy backlinks through spam scores, helping compile disavow lists. However, only disavow if facing manual actions, as Google typically ignores low-quality links automatically.RetryW


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Related Terms

Link Rot

Link rot is the gradual decay of backlinks as external sites remove content, reducing link equity over time.

Link Rot

Spam

Manipulative SEO tactics that violate search engine guidelines, resulting in penalties and lost rankings when detected.

Spam

Link Building

Link building acquires backlinks from external sites to improve authority, rankings, and organic search visibility.

Link building

Link Text

Link text is the visible, clickable words in a hyperlink that signal linked page content to users and search engines.

Link Text


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