What is Links, Internal?


What You Need to Know about Links, Internal

Distributes Link Equity Strategically

Internal links pass authority from strong pages to important target pages, helping boost rankings for priority content by directing accumulated link equity where it delivers the most business value.

Establishes Site Hierarchy

The number and placement of internal links pointing to a page signals its relative importance, with pages receiving more internal links typically ranking higher than orphaned or rarely linked pages.

Improves Crawlability and Indexation

Search engine crawlers discover new content by following internal links, making proper linking essential for ensuring all important pages get crawled, indexed, and considered for rankings.

Reduces Bounce Rate

Contextual internal links guide users to related content that answers additional questions, keeping visitors engaged longer and reducing single-page exits that can negatively impact perceived content quality.

Uses Descriptive Anchor Text

Internal link text should clearly describe the destination page’s content using relevant keywords naturally, helping both users and search engines understand what they’ll find when clicking through.

Requires Regular Maintenance

As sites add new content, update existing pages, or restructure, internal linking needs adjustment to maintain optimal equity flow and ensure no valuable pages become isolated or difficult to find.


Frequently Asked Questions about Links, Internal

1. How many internal links should each page have?

There’s no strict limit, but focus on user value rather than arbitrary numbers. Include enough contextual links to guide users naturally without overwhelming content with excessive linking.

2. Should all internal links be followed?

Yes, most internal links should be followed to pass equity effectively. Only use nofollow for user-generated content, login pages, or low-value pages that shouldn’t receive ranking authority.

3. What’s the difference between contextual and navigational internal links?

Contextual links appear within content and target related topics, while navigational links in menus and footers provide site-wide access. Contextual links typically pass more focused relevance signals for rankings.

4. How does internal linking help ecommerce sites?

Internal links from category pages to products distribute authority, related product links increase cross-selling opportunities, and strategic linking helps important collections and bestsellers rank more competitively.RetryW


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Related Terms

Spammy Tactics

Manipulative link-building and off-page strategies that violate search engine guidelines, risking penalties and lost rankings.

Spammy tactics

Link Rot

Link rot is the gradual decay of backlinks as external sites remove content, reducing link equity over time.

Link Rot

Link Farm

A link farm is a network of sites created solely for artificial backlinks, resulting in severe search engine penalties.

Link Farm

Link Stability

Link stability measures how consistently backlinks remain active over time, indicating overall link profile quality.

Link Stability


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