What is Local Pack?


What You Need to Know about Local Pack

Dominates Local Search Visibility

The local pack appears above organic results for location-based queries, capturing the majority of clicks from users seeking nearby businesses, services, or locations to visit.

Shows Limited Business Information

Each listing displays business name, star rating, review count, business category, address, hours, and phone number, with map pins showing geographic locations for quick comparison.

Requires Google Business Profile

Only businesses with claimed and optimized Google Business Profile listings can appear in the local pack, making profile completeness and accuracy essential for eligibility.

Influenced by Proximity Signals

Google weighs searcher location heavily when selecting which three businesses to display, meaning results vary based on where users physically search from or their specified location.

Considers Reviews and Ratings

Business ratings, review quantity, review recency, and review response rates influence local pack rankings, with higher-rated businesses with more reviews generally performing better.

Expands to Full Local Results

Clicking “More places” below the pack opens expanded local results showing additional businesses, but the initial three listings capture disproportionate attention and click-through rates.


Frequently Asked Questions about Local Pack

1. What factors determine local pack rankings?

Google weighs proximity to searcher, relevance to query based on business category and profile content, and prominence through reviews, citations, backlinks, and overall online presence.

2. Can businesses outside the search area appear in local packs?

Occasionally, if they’re highly relevant and prominent, but proximity carries heavy weight. Businesses far from the searcher rarely rank unless query includes specific location terms or brand names.

3. How do you optimize for local pack placement?

Fully optimize Google Business Profile with accurate information, earn positive reviews consistently, build local citations, acquire local backlinks, and ensure NAP consistency across the web.

4. Do local pack results affect organic rankings?

They’re separate systems—local pack uses different algorithms than organic results. A business can rank in the pack without ranking organically, though strong SEO typically helps both.Retry


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Related Terms

Featured Snippet

A boxed answer at the top of Google results that directly responds to search queries, extracted from a webpage and displayed above organic listings.

Featured Snippet

Knowledge Graph

Knowledge Graph is Google’s semantic database organizing entities and relationships, enabling Knowledge Panels and rich search features.

Knowledge Graph

Google Map Pack

Google Map Pack displays three local business listings with a map for location-based queries, appearing above organic results.

Google Map Pack

Search Engine Poisoning

Search engine poisoning manipulates rankings to push malicious sites to the top of search results for popular queries.

Search Engine Poisoning


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