What is MozBar?


What You Need to Know about MozBar

Real-Time Page Analysis

View Page Authority, Domain Authority, and spam score instantly without leaving the webpage you’re analyzing.

SERP Overlay Metrics

See authority scores and metrics for all search results directly in Google, enabling quick competitive analysis.

Link Profile Insights

Access immediate data on total backlinks, linking domains, and link quality for any page or domain.

On-Page Element Highlighting

Toggle views to highlight page elements like links, headers, and attributes for quick technical audits.

Keyword Difficulty Assessment

Evaluate ranking competition by comparing authority metrics across competing pages in search results.

Custom Search Settings

Filter and analyze search results by location, search engine, and other parameters for localized research.


Frequently Asked Questions about MozBar

1. Is MozBar free to use?

Basic features are free with a Moz account; premium features require a paid Moz Pro subscription.

2. How accurate are MozBar’s authority scores?

Domain and Page Authority use Moz’s proprietary algorithms and correlate with rankings but aren’t official Google metrics.

3. Does using MozBar slow down browsing?

The extension can slightly impact browser performance when analyzing pages with extensive link data.

4. Can MozBar analyze competitor backlink profiles?

It provides summary metrics instantly, but detailed backlink analysis requires accessing the full Moz platform.


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Related Terms

Ahrefsbot

Ahrefs’ web crawler that indexes websites to build backlink databases and provide SEO metrics for analysis

AhrefsBot

Ahrefs

Conversational search interface allowing natural language queries that requires optimization for question-based and long-tail keywords

Ahrefs

Google Algorithm

Complex ranking systems analyzing content quality, technical performance, and user experience to determine which pages appear in search results.

Google Algorithm

Google Hummingbird

Google’s 2013 algorithm overhaul that processes search intent and context rather than just matching keywords, improving natural language understanding.

Google Hummingbird


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