What is Negative SEO?


What You Need to Know about Negative SEO

Toxic Link Attacks

Competitors may build thousands of low-quality, spammy backlinks to your site attempting to trigger algorithmic penalties.

Content Scraping Harm

Attackers copy your content across multiple sites to create duplicate content issues and dilute your search authority.

Fake Review Campaigns

Malicious actors post negative reviews across platforms to damage reputation and local search rankings simultaneously.

Website Hacking Attempts

Security breaches can inject spam, malware, or hidden links that trigger search engine penalties and ranking drops.

Regular Backlink Monitoring

Check your link profile monthly in Search Console and disavow suspicious toxic links to prevent damage.

Google’s Algorithmic Protection

Modern algorithms largely ignore low-quality link attacks, making negative SEO less effective than previously possible.


Frequently Asked Questions about Negative SEO

1. How common are negative SEO attacks?

Relatively rare in most industries, but competitive niches like loans, gambling, and ecommerce see higher attack rates.

2. Can negative SEO actually hurt rankings?

Large-scale attacks can cause temporary issues, but Google’s algorithms have improved at ignoring manipulative negative tactics.

3. How do I know if I’m under attack?

Monitor sudden ranking drops, unusual backlink spikes, duplicate content alerts, or unexpected Search Console warnings.

4. What should I do if attacked?

Document evidence, disavow toxic links through Search Console, secure your site, and file reconsideration requests if penalized.


Explore More EcommerCe SEO Topics

Related Terms

Share Of Voice

Share of Voice measures brand visibility in search results compared to competitors for target keywords.

Share of Voice

Domain Name Registrar

A service that registers and manages domain names, providing DNS tools that affect site accessibility and technical SEO setup.

Domain name registrar

Metric

Measurable data points that track SEO performance, website health, and the business impact of organic search initiatives.

Metric

Universal Search

Universal search blends specialized results (images, videos, news, maps) into standard search pages, creating diverse SERP layouts that expand visibility opportunities.

Universal Search


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