What is Noarchive Tag?
The noarchive tag is a meta robots directive that prevents search engines from storing and displaying cached versions of your webpage in search results.
Ecommerce SEO Glossary > On-Page SEO > Noarchive Tag
What You Need to Know about Noarchive Tag
Cache Prevention Control
This directive stops Google and other search engines from creating snapshot versions of your page content.
Sensitive Content Protection
Use noarchive for pages with time-sensitive information, pricing, or content that changes frequently and shouldn’t be cached.
Implementation Methods
Add via meta robots tag in HTML head or through X-Robots-Tag HTTP headers for both HTML and non-HTML files.
Search Visibility Maintained
Unlike noindex, noarchive allows pages to rank normally while only preventing cached version access.
User Experience Impact
Visitors lose ability to view cached versions when your site is down or pages load slowly.
Limited Use Cases
Most sites don’t need noarchive; reserve it for legitimately sensitive or rapidly changing content only.
Frequently Asked Questions about Noarchive Tag
1. When should I use the noarchive directive?
Apply to pricing pages, limited-time offers, login pages, or content where outdated cached versions could cause confusion.
2. Does noarchive affect search rankings?
No, this directive only controls caching behavior and doesn’t impact crawling, indexing, or ranking directly.
3. How do I implement noarchive correctly?
Add in your page’s
section or via X-Robots-Tag header.4. Can I remove existing cached pages?
No, but implementing noarchive prevents future caching and existing caches expire naturally over time.
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