What is Nofollow Link?


What You Need to Know about Nofollow Link

Authority Transfer Prevention

Search engines typically don’t count nofollow links when calculating PageRank or domain authority for destination sites.

Spam Control Mechanism

Platforms use nofollow on user-generated content to prevent spammers from gaining SEO benefits through comment manipulation.

Paid Link Identification

Google requires nofollow or sponsored attributes on advertisements and compensated links to comply with webmaster guidelines.

Traffic Without Authority

NoFollow links still drive referral traffic and brand exposure even without passing direct ranking benefits.

Natural Profile Component

Legitimate backlink profiles include nofollow links from social media, forums, and press releases as natural elements.

Hint Status Since 2019

Google now treats nofollow as a hint rather than absolute command, potentially using links for discovery.


Frequently Asked Questions about Nofollow Link

1. Do nofollow links help SEO at all?

They provide indirect benefits through traffic, brand visibility, and link profile diversity without direct authority transfer.

2. Where do nofollow links commonly appear?

Social media platforms, Wikipedia, blog comments, press release sites, and paid advertising placements typically use nofollow.

3. Should I pursue nofollow backlinks?

Yes, when they provide traffic or exposure value, but prioritize earning natural followed links for direct ranking impact.

4. Can I remove nofollow from my site’s external links?

Yes, but only do so for trusted destinations you genuinely endorse without compensation or manipulation concerns.


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Related Terms

Spammy Tactics

Manipulative link-building and off-page strategies that violate search engine guidelines, risking penalties and lost rankings.

Spammy tactics

Guestographic

Create and distribute original infographics to earn backlinks from sites that publish your visual content.

Guestographic

.edu Links

Backlinks from educational websites (.edu domains) are valued for their authority and trust signals in search rankings.

.edu Links

Local Citation

Local citation is an online mention of business NAP details that verifies legitimacy and strengthens local search rankings.

Local Citation


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