What is Page Speed?


What You Need to Know about Page Speed

Mobile Performance Is Critical

Mobile-first indexing means your mobile page speed directly affects rankings. Sites that load quickly on mobile devices maintain better search visibility and user engagement.

Core Web Vitals Define Success

Google’s Core Web Vitals—LCP, FID, and CLS—provide specific performance targets. Meeting these benchmarks improves rankings and signals quality user experience to search engines.

Speed Affects Conversion Rates

Faster pages convert better. Users abandon slow-loading pages, with even one-second delays reducing conversions. Page speed optimization directly impacts revenue, not just rankings.

Image Optimization Delivers Quick Wins

Unoptimized images are the most common speed killer. Compressing images, using modern formats like WebP, and implementing lazy loading can dramatically improve load times without sacrificing quality.

Server Response Time Matters

Slow server response (Time to First Byte) delays everything else. Quality hosting, caching strategies, and content delivery networks reduce server response time and improve overall page speed.

Third-Party Scripts Add Hidden Weight

Tracking pixels, analytics, and advertising scripts slow pages down. Auditing and minimizing third-party scripts, or loading them asynchronously, prevents these tools from blocking page rendering and harming performance.


Frequently Asked Questions about Page Speed

1. What’s the difference between page speed and site speed?

Page speed measures how quickly a specific page loads, while site speed refers to the average load time across multiple pages. Both matter, but individual page performance impacts rankings.

2. How fast should my pages load?

Google recommends pages load in under 2.5 seconds for Largest Contentful Paint. Faster is better—sites loading under two seconds typically see better rankings and conversion rates.

3. Does page speed affect mobile rankings differently?

Yes, mobile page speed is weighted heavily in rankings due to mobile-first indexing. Mobile users expect fast experiences, and Google prioritizes sites that deliver speed on mobile devices.

4. Can page speed improvements increase revenue?

Absolutely. Faster pages reduce bounce rates and improve conversion rates. Studies show that even small speed improvements lead to measurable increases in revenue, especially for ecommerce sites.


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Related Terms

Pay-Per-Click

PPC is a digital advertising model where advertisers pay each time someone clicks their ad, buying visits instead of earning them organically.

Pay-per-click

Metric

Measurable data points that track SEO performance, website health, and the business impact of organic search initiatives.

Metric

Domain

The unique domain name identifying a website. This foundation affects search visibility, crawlability, brand trust, and authority accumulation.

Domain

Traffic

Traffic measures website visitors, with organic traffic from unpaid search results indicating SEO success and content reach.

Traffic


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