What is Pagerank?


What You Need to Know about Pagerank

Link Quality Matters More Than Quantity

PageRank values links from authoritative, relevant sites far more than numerous low-quality links. A single link from a trusted domain carries significantly more weight than dozens of links from weak sites.

Authority Flows Through Internal Links

This algorithm distributes authority throughout your site via internal linking. Strategic internal link structures help important pages accumulate more PageRank, improving their ability to rank for competitive terms.

Link Position and Context Affect Value

Links in main content areas pass more authority than footer or sidebar links. Contextually relevant links within editorial content signal stronger endorsements than navigational links.

Not All Links Pass Equal Authority

Nofollow links don’t pass PageRank, while dofollow links do. Understanding this distinction helps you prioritize link building efforts toward opportunities that actually improve your site’s authority distribution.

PageRank Dilution Is Real

Each page distributes its PageRank among all outbound links. Pages with excessive external links dilute the authority passed to each destination, reducing the value received by any single linked page.

Still Influences Modern Rankings

While Google uses hundreds of ranking factors now, PageRank remains a core component of their algorithm. Link-based authority continues to strongly correlate with higher search rankings across competitive queries.


Frequently Asked Questions about Pagerank

1. Is PageRank still used by Google?

Yes, PageRank remains part of Google’s ranking algorithm, though it’s one of hundreds of signals. Google confirmed it still uses link-based authority measures, even after discontinuing the public PageRank toolbar score in 2016.

2. How does PageRank affect my site’s rankings?

Pages with higher PageRank generally rank better for competitive keywords because they’ve accumulated more authority through quality backlinks. Building authoritative links and optimizing internal linking both improve your pages’ ability to compete in search results.

3. Can I see my site’s PageRank score?

No, Google stopped publicly displaying PageRank scores in 2016. While the algorithm still runs internally, you can’t access specific PageRank values. Instead, use domain authority metrics from SEO tools as rough proxies.

4. How do I increase PageRank for important pages?

Build high-quality backlinks from authoritative sites and optimize internal linking to channel authority to priority pages. Focus on earning links from relevant, trusted sources and creating clear internal link paths to your most important content.


Explore More EcommerCe SEO Topics

Related Terms

SEO Audit

SEO audit is a technical and strategic analysis that examines search performance, identifies ranking obstacles, and prioritizes fixes for growth.

SEO Audit

Domain Age

How long a domain has been registered. Has minimal direct impact on rankings—what matters is the authority and quality built over time.

Domain Age

Trust

Trust reflects how credible search engines consider your site based on backlinks, content accuracy, and expertise signals.

Trust

Social Proof

Social proof signals like reviews and ratings influence both search rankings and user purchase decisions through trust and credibility.

Social proof


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