What is Purchased Links?
Purchased links are paid backlinks acquired to manipulate search rankings, which violate Google’s guidelines and can result in severe penalties. Search engines penalize sites using paid link schemes because they distort organic search results and undermine ranking quality.
Ecommerce SEO Glossary > Off-Page SEO > Purchased Links
What You Need to Know about Purchased Links
Google’s Link Scheme Penalties
Purchased links violate Google’s Webmaster Guidelines and can trigger manual actions or algorithmic penalties that significantly reduce organic visibility and rankings.
Detection Through Link Analysis
Search engines identify purchased links through patterns like sudden link velocity spikes, irrelevant anchor text distribution, and links from known link-selling networks.
Recovery Requires Disavowing
Sites penalized for purchased links must remove or disavow harmful backlinks through Google Search Console, then submit a reconsideration request demonstrating corrective action.
Natural Link Building Alternatives
Instead of buying links, focus on earning backlinks through high-quality content, digital PR, guest contributions, and building genuine industry relationships that attract organic links.
Risk Outweighs Short-Term Gains
While purchased links may temporarily improve rankings, the long-term risks include permanent penalties, lost organic traffic, and damaged domain authority that’s difficult to recover.
Ecommerce Sites Face Higher Scrutiny
Ecommerce sites in competitive markets often face aggressive link-selling outreach, but participating in paid link schemes jeopardizes sustainable organic growth and revenue.
Frequently Asked Questions about Purchased Links
1. How does Google detect purchased links?
Google identifies purchased links through algorithmic pattern detection, manual review teams, and analyzing factors like anchor text patterns, link velocity, and whether linking sites are known link sellers.
2. What happens if my site receives a manual action for purchased links?
Manual actions for link schemes can remove your site from search results entirely until you remove or disavow problematic links and submit a successful reconsideration request.
3. Are sponsored or paid partnerships considered purchased links?
Sponsored content and paid partnerships are acceptable when properly disclosed with rel=”sponsored” or rel=”nofollow” attributes, preventing them from passing PageRank and violating guidelines.
4. Can I recover from a purchased links penalty?
Recovery is possible by removing paid links, disavowing remaining harmful backlinks, cleaning up your link profile, and demonstrating to Google you’ve adopted ethical link-building practices.
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