What is Sitelinks?
Sitelinks are additional links that appear beneath a main search result, displaying direct shortcuts to specific pages within a website. Google automatically generates these enhanced search listings to help users navigate to relevant sections faster, improving both visibility and click-through rates.
Ecommerce SEO Glossary > Off-Page SEO > Sitelinks
What You Need to Know about Sitelinks
Google Controls Sitelink Selection
Search engines automatically choose which sitelinks to display based on site structure, relevance, and user behavior. You can’t manually select them, but strong internal linking and clear navigation improve your chances of earning quality sitelinks.
Site Structure Determines Sitelink Quality
Well-organized sites with logical hierarchies and clear internal linking patterns earn more relevant sitelinks. Poor site architecture often results in unhelpful or missing sitelink displays in search results.
Sitelinks Increase SERP Real Estate
These enhanced listings take up more space in search results, pushing competitors further down the page. This expanded visibility often leads to higher click-through rates and improved brand perception.
Clear Page Titles Drive Better Sitelinks
Descriptive, unique page titles and headings help Google understand page purpose and relationships. Vague or duplicate titles confuse the algorithm, resulting in poor sitelink selection or none at all.
Internal Linking Signals Page Importance
Strategic internal links from your homepage and key pages signal which content matters most. Pages with strong internal link profiles are more likely to appear as sitelinks in search results.
Mobile Sitelinks Require Responsive Design
Mobile search results display fewer sitelinks due to screen size constraints, making site speed and mobile optimization critical. Responsive design ensures your most important pages have the best chance of appearing in mobile sitelinks.
Frequently Asked Questions about Sitelinks
1. How do I get sitelinks to show for my website?
You can’t manually add sitelinks, but clear site structure, strong internal linking, and unique page titles increase the likelihood Google will generate them. Focus on making your site easy to navigate and understand.
2. Can I remove or change unwanted sitelinks?
Google discontinued the sitelinks demotion tool, so you can’t directly remove specific sitelinks. Improve your site architecture and internal linking to influence which pages Google considers most relevant for sitelink display.
3. Do sitelinks improve my search rankings?
Sitelinks don’t directly impact rankings, but they improve visibility and click-through rates in search results. Higher engagement from sitelink displays can indirectly support overall SEO performance through improved user signals.
4. Why don’t I have sitelinks for my brand name?
Sitelinks typically appear only for branded searches when Google determines your site is the clear authoritative result. New sites, unclear site structure, or insufficient search volume may prevent sitelink generation.
Explore More EcommerCe SEO Topics
Related Terms
Let’s Talk About Ecommerce SEO
If you’re ready to experience the power of strategic ecommerce seo and a flood of targeted organic traffic, take the next step to see if we’re a good fit.