What is Sitelinks?


What You Need to Know about Sitelinks

Google Controls Sitelink Selection

Search engines automatically choose which sitelinks to display based on site structure, relevance, and user behavior. You can’t manually select them, but strong internal linking and clear navigation improve your chances of earning quality sitelinks.

Site Structure Determines Sitelink Quality

Well-organized sites with logical hierarchies and clear internal linking patterns earn more relevant sitelinks. Poor site architecture often results in unhelpful or missing sitelink displays in search results.

Sitelinks Increase SERP Real Estate

These enhanced listings take up more space in search results, pushing competitors further down the page. This expanded visibility often leads to higher click-through rates and improved brand perception.

Clear Page Titles Drive Better Sitelinks

Descriptive, unique page titles and headings help Google understand page purpose and relationships. Vague or duplicate titles confuse the algorithm, resulting in poor sitelink selection or none at all.

Internal Linking Signals Page Importance

Strategic internal links from your homepage and key pages signal which content matters most. Pages with strong internal link profiles are more likely to appear as sitelinks in search results.

Mobile Sitelinks Require Responsive Design

Mobile search results display fewer sitelinks due to screen size constraints, making site speed and mobile optimization critical. Responsive design ensures your most important pages have the best chance of appearing in mobile sitelinks.


Frequently Asked Questions about Sitelinks

1. How do I get sitelinks to show for my website?

You can’t manually add sitelinks, but clear site structure, strong internal linking, and unique page titles increase the likelihood Google will generate them. Focus on making your site easy to navigate and understand.

2. Can I remove or change unwanted sitelinks?

Google discontinued the sitelinks demotion tool, so you can’t directly remove specific sitelinks. Improve your site architecture and internal linking to influence which pages Google considers most relevant for sitelink display.

3. Do sitelinks improve my search rankings?

Sitelinks don’t directly impact rankings, but they improve visibility and click-through rates in search results. Higher engagement from sitelink displays can indirectly support overall SEO performance through improved user signals.

4. Why don’t I have sitelinks for my brand name?

Sitelinks typically appear only for branded searches when Google determines your site is the clear authoritative result. New sites, unclear site structure, or insufficient search volume may prevent sitelink generation.


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Related Terms

Webspam

Deceptive SEO practices designed to manipulate search rankings, including link schemes, cloaking, and scraped content that violate search engine guidelines.

Webspam

Nofollow Link

Hyperlink with nofollow attribute instructing search engines to ignore it for authority transfer and ranking calculations.

Nofollow Links

Link Velocity

Link velocity measures how quickly a site acquires new backlinks, with unnatural spikes potentially triggering scrutiny.

Link Velocity

Link Equity

Link equity is the ranking value and authority that backlinks pass from one page to another in search results.

Link equity


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