What is UGC Link Attribute?

Ecommerce SEO Glossary > Off-Page SEO > UGC Link Attribute


What You Need to Know about UGC Link Attribute

Protects Site Authority from Untrusted Links

The UGC attribute prevents user-posted links from passing unearned authority, protecting your site from link spam while still allowing community participation and user contributions.

Applies to Forums and Comment Sections

This attribute is essential for any platform hosting user discussions, reviews, or comments where visitors can add links without editorial oversight or content moderation.

Combines with Other Link Attributes

UGC can be used alongside nofollow and sponsored attributes on the same link, giving search engines multiple signals about the link’s nature and editorial intent.

Different from Sponsored Attribute

While sponsored marks paid links, UGC identifies community-contributed content. Using the correct attribute helps search engines understand your site’s link profile and editorial standards more accurately.

Automatic Implementation Recommended

Most modern CMS platforms and forum software can automatically add UGC attributes to user-submitted links, reducing manual work and ensuring consistent link attribute application across your site.

Doesn’t Penalize User Engagement

Adding the UGC attribute doesn’t harm user experience or discourage participation. It simply provides transparency to search engines about the origin and editorial status of these links.


Frequently Asked Questions about UGC Link Attribute

1. Do I need UGC attributes on all user-posted links?

Yes, apply UGC attributes to any link users can add without editorial review, including forum posts, blog comments, and community-generated content to maintain link profile integrity.

2. Can I use both UGC and nofollow on the same link?

Yes, you can combine multiple attributes on a single link. Using both UGC and nofollow provides clear signals about user-generated content that you don’t editorially endorse.

3. Will UGC attributes hurt my site’s rankings?

No, UGC attributes protect your rankings by preventing user-submitted spam links from affecting your site’s authority. They demonstrate responsible link management to search engines and prevent penalties.

4. When should I use UGC versus sponsored attributes?

Use UGC for community-contributed content like comments and forum posts. Use sponsored for paid placements and advertisements. Use both when user content contains paid links.


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