Our Methodology

Category-First SEO for Google, ChatGPT, and Beyond.

Your competitors are outranking you for the category terms that drive revenue — and they're the ones getting cited when buyers ask ChatGPT, Perplexity, or Google's AI Mode for recommendations. Same root cause: your site isn't structured the way buyers search your category.

Three phases build your visibility. QSRs make it compound.

One Team

Strategy Through Execution

We own the fix end-to-end — strategy, execution, and reporting. One team, not a rotating cast of specialists handing off to your internal team to implement.

Ecommerce Only

Maximum 15 Partners

Every engagement is led by a senior strategist. 3–5 new partners per year. Every framework, benchmark, and playbook is built for DTC and retail.

The 3-Phase Visibility Engine

Map the Landscape

Weeks 1–4: Find out where you're visible, where you're invisible, and where you're ghost-ranked.

GEO Intelligence Report

Maps every Ghost Ranking across 9 AI platforms — where your brand is cited but competitors are recommended. Includes competitive Share of Voice benchmarks and a prioritized plan to close the gaps.

83-Point Website Health Audit

The complementary diagnostic for Google organic. Indexation, architecture, performance, and content gaps mapped against how buyers search your category. The baseline for everything that follows on the organic side.

Category & Content Architecture Review

We assess how your site is structured against buyer search behavior. We identify gaps in topical coverage, not just keyword gaps.

Prioritized Roadmap

Opportunities ranked by impact and effort, with clear milestones for both organic rankings and AI citation growth.

Quick-Win Optimization

We refine pages already close to ranking and update content that's stale or misaligned with current search intent.

Build for Visibility

Months 2–3: Fix what's broken and close your Ghost Rankings.

Technical & Structural Fixes

Indexation issues, crawl budget waste, and performance debt resolved — so nothing blocks the work from compounding across Google and AI search.

Content Architecture

Category and collection pages restructured around buyer search behavior — the foundation that drives both rankings and AI citations.

Close Ghost Rankings

Structured data, entity signals, and content architecture that moves your brand from "cited" to "recommended" across AI platforms.

Compound Across Surfaces

Months 4+: Scale your category coverage across every search surface.

AI is the production layer, not the strategy layer. Senior SEOs do the analysis, prioritization, and editorial judgment. AI accelerates the output. You get 3–5x more delivered per dollar than you would have two years ago — without sacrificing brand specificity.

Category Expansion at Scale

Optimized PDPs and supporting pages — hundreds per day when the architecture is ready. AI-assisted content production, human-edited for your brand voice.

Dedicated Brand Project

Every client has a dedicated brand project with your voice, terminology, and positioning built in. This is how we maintain brand specificity at production scale — your tone, your product language, your competitive positioning, encoded and enforced.

AI Visibility Optimization

We optimize how your brand shows up in LLMs — targeting the citation signals that drive visibility: recency, authority, structured content, and entity coverage.

Performance Reporting

Monthly reporting across organic traffic, rankings, AI visibility, and revenue attribution — including LLM-referred conversions where trackable.

The Feedback Loop

Quarterly Strategic Reviews

QSRs are the feedback loop that drives compound growth. Every 90 days, we sit down with your leadership team to:

Evaluate cross-surface performance

Results across Google organic, AI Overviews, and GEO — quarter over quarter and year over year.

Expand and eliminate

Double down on categories and surfaces driving revenue. Drop what's underperforming. Reallocate resources accordingly.

Refresh the roadmap

Reprioritized strategy reflecting new opportunities, platform shifts, and evolving business goals.

Speed of Execution

Your First 30 Days

We start producing in week one. Audit, competitive analysis, and the first round of content briefs happen in parallel — not sequentially.

Week 1

We're in your analytics, CMS, and competitive landscape. Access, alignment, and initial content briefs — simultaneously.

Weeks 2–3

Your 83-Point Website Health Audit, GEO Intelligence Report, and Category Architecture Review run in parallel. You'll hear from us with questions as we dig in — and you'll see early deliverables before the full strategy is finalized.

Week 4

Strategy presentation. Findings, prioritized roadmap, and what months two and three look like — including who on our team is leading each workstream. By now, Phase 1 deliverables are already in hand.

Ongoing

Bi-weekly execution calls — roadblock removal and action items, not status meetings. Monthly performance reporting. A senior strategist on every account, available when you need them.

Verifiable Outcomes

What We Can Prove

These aren't positioning claims. They're outcomes clients and references can verify.

12K → 215K

Monthly Organic Visits

For a global networking company, with 97% non-branded traffic growth — built through category-first content strategy.

548%

YOY Organic Revenue Growth

For the same client in Q4 2025 — organic search growing as a scalable, non-paid revenue channel within their acquisition mix.

12,142

LLM-Referred Users / Q4 2025

New users coming directly from AI search — tracked and reported alongside paid search and paid shopping as a real line item.

100s/Day

Optimized PDPs Produced

AI-assisted production, human-edited and QA'd by a dedicated team. Targeted to your customers, your market, and your brand voice.

83-Point Website Health Audit + GEO Intelligence Report delivered to every new partner — two complementary diagnostics that map visibility gaps across Google organic and AI search before a single recommendation is made.

Ecommerce-only focus. We don't work with SaaS, local, or B2B lead gen. Every framework, benchmark, and playbook we have is built for DTC and retail.

Find out where you're visible, where you're invisible, and what it's costing you.

We take on 3–5 new partners per year.

Let's Talk