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SEO Audit

Ecommerce SEO Audit: Find What's Costing You Revenue.

You know organic should be doing more. You're not sure what's broken, or which fixes actually matter.

Most SEO audits hand you a spreadsheet of technical issues. Hundreds of line items, no business context, no connection to the pages that drive revenue. That's a crawl report, not a diagnosis.

The Problem

Most ecommerce SEO audits measure the wrong things.

A standard audit checks crawlability, site speed, broken links, and meta tags. Those things matter. But they don't tell you why your competitors rank above you for the terms your buyers search. They don't tell you which collection pages are missing from your site entirely. And they don't tell you whether AI platforms are citing your brand or ignoring it.

The issues that cost ecommerce brands the most revenue are structural, not technical. Your site might be fast, crawlable, and passing every Lighthouse score — but if your category pages don't exist for the queries your buyers use, no amount of technical optimization will close that gap.

In 2026, there's a second visibility layer most audits don't touch. LLMs are deciding whether to recommend your brand based on content depth, entity signals, and structured data. If your audit doesn't cover how you show up in ChatGPT, Perplexity, and AI Overviews, it's only seeing half the picture.

Two Audits. One Diagnosis.

Every DCP engagement starts with two diagnostics that work together.

The first maps your visibility on Google. The second maps your visibility across AI search. Combined, they tell you exactly where you're losing revenue and what to do about it.

Diagnostic 1

83-Point Website Health Audit

Our proprietary WHA evaluates your site across 83 factors that directly affect ecommerce performance. Not a generic crawl report — a structured analysis built for sites with hundreds or thousands of product and collection pages.

What it covers

  • Category coverage gaps. Which collection pages exist, which are missing, and which terms your competitors rank for that you have no page for. This is usually where the biggest opportunities are.
  • Technical health. Crawlability, indexation, site speed, Core Web Vitals, duplicate content from filters and variants, internal linking structure, and schema markup.
  • Content performance. Which pages are driving traffic and revenue, which are decaying, and which are cannibalizing each other — measured by actual search performance, not word count scores.
  • Competitive positioning. Where you rank versus your top 3–5 SEO competitors across your most valuable query clusters, filtered to the non-branded commercial terms where organic revenue lives.

Every finding is prioritized by revenue impact and implementation effort. You get a roadmap, not a to-do list.

Diagnostic 2

GEO Intelligence Report

Our AI visibility diagnostic maps how your brand shows up across LLMs and AI search surfaces. The audit most agencies can't offer because they haven't built the methodology yet.

What it covers

  • Brand citation analysis. Whether ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews mention your brand when buyers ask about your category — across dozens of queries, run multiple times.
  • Cited-but-not-ranked diagnosis. The gap between LLMs reading your site and actually recommending your brand. This is where Ghost Rankings live — content that gets crawled but never surfaces in AI responses.
  • Competitive share of voice. How often your brand appears versus competitors in AI-generated recommendations — including where you're ahead and where you're invisible.
  • Entity and structured data gaps. The specific signals that determine whether LLMs cite you: product schema, FAQ schema, brand entity data, and content recency.
  • Reputation signals. What third-party sources say about your brand and how that shapes AI recommendations. Review scores, press mentions, and editorial citations all factor in.

The GEO Intelligence Report turns AI visibility from a vague concern into a measurable, actionable channel.

What Happens After

We don't hand you a report and wish you luck.

Both audits feed directly into your engagement strategy. The category gaps become your content roadmap. The technical issues get fixed in the first 60 days. The AI visibility gaps inform your entity and structured data buildout. The competitive intelligence shapes your prioritization.

Audit, strategy, and execution run as one workstream. Most agencies spend the first month in discovery before touching your site. We use that time to ship Phase 1 fixes while building the longer-term plan alongside them.

See How We Work
Results

What this looks like in practice.

12K → 215K

Monthly organic visits

Category-first audit identified 200+ collection page gaps for a global networking brand. 97% non-branded traffic growth from pages that didn't exist before the engagement.

+103%

Organic revenue YoY

Audit uncovered systematic cannibalization across a DTC sleepwear brand's collection pages. Remapping and consolidation unlocked 6K+ new rankings.

$35K

LLM-referred revenue, one quarter

GEO Intelligence Report identified Ghost Rankings and missing entity signals. Same content that drives organic rankings now earns AI citations — tracked as a real acquisition channel.

Recognized by

Semrush
Clutch
Backlinko
DesignRush
Google
"Working with DCP resulted in some unexpected and happy-to-have pain points. We often find ourselves selling out of products or seeing a significant spike in sales for specific items. It's clear that DCP knows what they're doing."

Chad Graue

Digital Marketing Director, Seven Sons

Common Questions

Frequently Asked Questions

Not typically. Our audits are designed as the diagnostic phase of a retained engagement, not a standalone deliverable. The value of an audit is in what you do with it, and we execute on the findings directly. If you're exploring whether DCP is the right fit, that's what the discovery call is for.

Automated tools check technical health. They can't diagnose category coverage gaps, evaluate competitive positioning in your specific market, map AI visibility across LLMs, or prioritize findings by revenue impact. A Screaming Frog crawl tells you what's broken. Our audit tells you what's costing you money and what to fix first.

The 83-Point WHA and GEO Intelligence Report are typically delivered within the first 2–3 weeks of an engagement. Initial optimizations start in parallel, so you're not waiting for the full report before seeing changes on your site.

Yes. The GEO Intelligence Report is a dedicated analysis of how your brand appears across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. It measures citation rates, competitive share of voice, and the specific content and entity gaps causing Ghost Rankings.

Our audits are included in every DCP engagement. Engagements start in the mid-four figures monthly with a minimum commitment. The audit is Phase 1, not an add-on.

Google Analytics and Search Console access, your top 3–5 competitors, your monthly organic revenue baseline, and 60 minutes for a kickoff call. We handle everything else.

Find out where you're visible, where you're invisible, and what it's costing you.

We take on 3–5 new partners per year.

Let's Talk