The Lighthouse Conversion Model: Sell More Ecommerce Products with This 3-Stage Process
You’ve heard the phrase, “It’s not personal. It’s just business.” Well, your ecommerce business is personal. You deeply care about the quality product you offer and the excellent customer service that supports each purchase. Buying from you should be a no-brainer for someone who wants or needs the goods you sell online. But online, potential…
D2C Ecommerce SEO: How to Develop Strategies That Work
Whether you call it D2C or DTC, making your mark in the digital marketplace as a Direct-to-Consumer ecommerce brand can feel like you’re trying to craft a hit single in an industry brimming with chart-toppers. Not only are you aiming to increase your visibility, you’re also striving to connect directly and meaningfully with your audience. …
Why You Think Content Marketing Doesn’t Work
You might want to take an extra sip of coffee before you read the next paragraph about content vs. content marketing. We’re going to start with a brief geometry lesson, but I promise it will be gentle. 🙂 All squares are rectangles, but not all rectangles are squares. Similarly, all content marketing is content, but…
Content Refresh: Try This System to Unlock Organic Growth
Call a priest – your content is dying. No, really. Like a house plant that doesn’t get its soil nutrients regularly boosted, your articles slowly wither over time. Whether it’s because of outdated information, ever-evolving Google algorithm updates, or competitors running circles around your blog posts, the truth is that even evergreen content slowly decays…
Navigating the Panic: Solutions for a Sudden Drop in Website Traffic
Sudden drops in website traffic are why many digital marketers have white hair by the time they reach their forties. The most common causes for sudden traffic drops include, but are not limited to: Google Core Updates, manual penalties, tracking problems, issues with hosting, and general technical issues. Identifying the specific cause usually requires a…
