Ecommerce Schema for Product Pages: Boost CTR & Conversions
You want the stars. You want the dollars. You want your products shown in all their colors. If you want to jazz up your product pages and outshine all your competitors in Google Search, you need ecommerce schema! The schema markup (AKA structured data) is a piece of code that provides Google and other search…
Benefits of SEO for Ecommerce: Make Sales While You Sleep
If all your customers come from paid, it’s time to build a fully owned traffic source – with the benefits of SEO for ecommerce. Why? It’s risky to be overly dependent on a single channel, which has prompted many of our ecommerce clients to reach out. I’m not surprised if it’s keeping you up at…
B2C Content Marketing That Builds the Right Connections
In the highly competitive world of SEO and content marketing, B2C (business-to-consumer) content marketing is more than just a strategy, it’s a compelling narrative that brands use to engage with consumers emotionally. Why bother with this? Why not simply bombard your customers with images of shoes, lawnmowers, project management software, or whatever else you’re trying…
How Content Marketing Case Studies Can Help Drive Sales
Have you ever struggled to explain your new job to your parents? It’s hard, I know. But if you don’t know how to break down your work to your nearest and dearest, how will you explain to potential customers how you’ll solve their problems? Before drawing diagrams on napkins at the dinner table, wait –…
4 Ecommerce Ingredients to Complete an SEO Campaign Strategy
Running a successful ecommerce SEO campaign is like following a nuanced recipe; it’s part art and part science. The most memorable dishes often have a personal touch—an embellishment that reflects your unique style. For example, my favorite pizza to make for friends has peaches on it. At first mention, people get a certain look on…
