10 Content Marketing Goals Worth Pursuing
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content with perfect on-page…
Executive Ghostwriting Guide: Amplify Your Brand Strategy
Have a moment to picture something a little unusual? Imagine your company’s message as a complex LEGO structure, each piece meticulously chosen and placed to create a masterpiece. Then think of an executive ghostwriter as your expert builder, intentionally snapping together the perfect words to construct a message that is true to your vision and…
Content Hubs: 5 Methods That Increase Engagement + Authority
Imagine you need to find a specific book for a research assignment. But when you go to the library to look for it, you find thousands of books in the room, none of which have been categorized or alphabetized. You know the book is there, but without some sort of organization, it’ll take hours to…
3 Ways to Persuade Someone to Buy From Your Online Store
You shouldn’t think about growing your website traffic. Actually, let me rephrase that: You shouldn’t focus on growing your website traffic. Especially if focusing on growing your traffic leads to superficial goals, such as clicks and views from people who are not the right fit for your ecommerce business and will never buy from you.…
What Is Topical Authority? Build Trust with Expert Content
Have you ever been to a dinner party and found yourself stuck talking to a “know-it-all”? They can prattle on about anything and everything, yet when you really listen, it’s clear they’re making it up on the fly. In the world of SEO and content marketing, being seen as a credible expert, or having topical…
