Content Marketing Project Management: The LEGO Method for Success
Content marketing project management is the process of overseeing and guiding the strategic planning, creation, distribution, and measurement of content to attract, engage, and retain a targeted audience. What I’ve learned managing content production for multiple clients over the last several years is that it’s a lot like building intricate LEGO sets. Each piece of…
Boost Your Ecommerce Visibility: Expert Tips for SEO-Friendly Titles
Red. Trail running shoes. Size 44. Salomon. Women. These might look like random words, but to the savvy ecommerce site owner who understands both SEO and copywriting, they’re as good as gold. Each word represents a different element of a product page title. When used together strategically and correctly, they can help your products fly…
What Content Marketing Agencies Do (and How to Choose One)
A content marketing agency can help you hit targets that matter to your business – like visibility, leads, conversions, and revenue. When you find a good fit, it’s like having a strategic partner to unlock hidden potential in your business. But what do we actually do? I’ve been answering this question for a few years…
Content Writing for Beginners: 8 Tips to Attract and Hold Attention
“Content is king.” High-quality written content helps build a company’s authority, develops its brand, and drives valuable organic traffic to its website. Many organizations understand the power of blogging consistently, which is why content writing is still a valuable skill, even with artificial intelligence (AI) shaking things up. As a content writer and editor with…
How to Blog Consistently: 6 Strategies to Keep You Publishing
The temptation to rely on automated systems is enticing! It’s like the smell of freshly baked sourdough bread – you just have to try it. Just a taste. And once you do, you’re hooked. You’ll be telling people you need to leave dinner early because your starter needs to be fed. And that will seem…
