How Content Marketing Case Studies Can Help Drive Sales
Have you ever struggled to explain your new job to your parents? It’s hard, I know. But if you don’t know how to break down your work to your nearest and dearest, how will you explain to potential customers how you’ll solve their problems? Before drawing diagrams on napkins at the dinner table, wait –…
4 Ecommerce Ingredients to Complete an SEO Campaign Strategy
Running a successful ecommerce SEO campaign is like following a nuanced recipe; it’s part art and part science. The most memorable dishes often have a personal touch—an embellishment that reflects your unique style. For example, my favorite pizza to make for friends has peaches on it. At first mention, people get a certain look on…
The Lighthouse Conversion Model: Sell More Ecommerce Products with This 3-Stage Process
You’ve heard the phrase, “It’s not personal. It’s just business.” Well, your ecommerce business is personal. You deeply care about the quality product you offer and the excellent customer service that supports each purchase. Buying from you should be a no-brainer for someone who wants or needs the goods you sell online. But online, potential…
D2C Ecommerce SEO: How to Develop Strategies That Work
Whether you call it D2C or DTC, making your mark in the digital marketplace as a Direct-to-Consumer ecommerce brand can feel like you’re trying to craft a hit single in an industry brimming with chart-toppers. Not only are you aiming to increase your visibility, you’re also striving to connect directly and meaningfully with your audience. …
Why You Think Content Marketing Doesn’t Work
You might want to take an extra sip of coffee before you read the next paragraph about content vs. content marketing. We’re going to start with a brief geometry lesson, but I promise it will be gentle. 🙂 All squares are rectangles, but not all rectangles are squares. Similarly, all content marketing is content, but…
